There is a fine line when it comes to the placement of your affiliate links, and how often you use them. Overuse them and you come across as one of those shady marketers that are just after people’s money.
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But at the same time, if you aren’t getting the right affiliate products to the right people, in the right place, you won’t succeed. It’s as simple as that.
It’s all about balance.
But more importantly, it’s about your overall strategy and approach to affiliate marketing. Three words sum up the strategy that every smart affiliate marketer should be using.
Lead with value.
If you do a Google search right now for “how to get your competitors to stop clicking on your adwords”, you will see my mum’s post. (Claire Jarrett is my mum, in case you didn’t already know.)
That post earns her £100 a month. She identified a common problem that people have, she offered the solution, and she led with value, now it makes her money every month. That post took her about half an hour to write.
Do that 1000 times, you will be a millionaire by the end of the year. What a great way to create passive, recurring income!
Anyway, let’s get into the exact places you should be placing your affiliate links.
Within Your Content
There are a number of approaches that you can take when you are trying to make commissions from producing content.
One way is to solve a problem, or answer a common question. The solution to this problem or question would obviously be one of the products that you are promoting. This is how my mum did it.
You can also catch people when they have already shown interest in a product. You would create a blog post optimised for a phrase such as “Raven Tools Review”. (It’s worth mentioning that Claire no longer suggests you buy this product, following their recent removal of SERP tracking.)
Another strategy is to find people that are a little further back in the buying cycle. For example, I recently wrote a post titled “viral marketing tools”. It is crammed full of tools you can use to promote your content and increase you’re positioning in Google. Naturally, all of the links are affiliate links.
You can also make things more interesting. Pat Flynn at Smart Passive Income outlined the exact process he used to create a niche site. It was a detailed tutorial to how Pat created a niche site that earns thousands of dollars today. The blog series was 15 posts long, and whenever he demonstrates how to do something e.g keyword research. He would include the relevant affiliate link to the product he was using whenever they are mentioned.
This is a great way to offer insane amounts of value by teaching others and making money out of it at the same time.
In Your Emails
The power is in the list, as they say.
There are people out there that could spend half an hour to write an email, send it out to their list, and make thousands in affiliate commissions by the end of the day.
Obviously they invested a ridiculous amount of time into building that list to that stage, so I’m not suggesting that you could do the same, yet.
For now, what you can do is go and add some appropriate products to your email signature. That way, any time you send an email out, you have the chance of earning a commission.
Resource pages are a great place to show your audience any tools, training or products that you use in your business. At the same time, you will be making a commission if they decide to purchase.
Resource pages don’t take long to make, this could probably be a quick thing you could add to your website within the hour.
However, make sure that the products that you promote there are related to the target audience of your website. Otherwise, you will struggle to make any sales.
Almost every popular website out there makes use of banner ads. Simply because they are great for filling the white space around your website, and making money from it at the same time.
You don’t actually even need any kind of permission to use banner ads from the particular product you are promoting. Most decent affiliate programmes already have eye catching graphics that you can simply place on your site by copying some code.
Make sure you are constantly chopping and changing though. You want to be trying out new banner ads constantly to find the ones that convert best.
Can you think of any more places to put affiliate links?
I’d love to discuss them in the comments below.
P.S Claire has just started running affiliate marketing training courses in London, if you are interested. You can also book her privately.