How to Become Google Guaranteed
Would you trust a website that doesn’t display the green Chrome padlock of trust? Do you feel safer when you see that an online shop has certified checkout? If so, you’re not alone – badges…
Would you trust a website that doesn’t display the green Chrome padlock of trust? Do you feel safer when you see that an online shop has certified checkout? If so, you’re not alone – badges…
If you want to maximise the effectiveness of your Google Ads, increasing your budget isn’t the only option on the table. Since 2008, I’ve managed thousands of Google Ads campaigns and discovered advanced strategies that…
You’ve grasped the basics. Terms like search intent no longer faze you, and you’re ready for the next step: going beyond the standard targeting options. Thankfully, I’ve spent the past 15+ years increasing my clients’…
Even if you’re a complete beginner to Google Ads, you’ve heard about keywords. But how exactly do keywords work in Google Ads campaigns, and what are all their roles? Get ready because I’m about to…
At first glance, measuring the success of your Google Ads looks simple: are you making money with them or not? But once you dig beneath the surface, you’ll come across various metrics which help you…
Nowadays, it’s not enough to spread the word that you’ve started a new business. You need online marketing. And when it comes to promoting your business online, nothing works quite as well as Google Ads….
With so many different types of Google Ads campaigns, it can be overwhelming to pick the right one. Thankfully, I’ve seen campaign types develop and tested them all in the past 15 years. And today,…
In the past month, everyone from students to marketers has tested ways to use OpenAI’s new conversational artificial intelligence model. We’ve seen that it can generate ideas and even pass the bar exam in the…
Just because you found the right keywords doesn’t mean you’ll successfully reach your audience. For that, you’ll need to consider Google Ads keyword match types. Today, I’ll show you how to leverage each of the…
If your ideal audience uses the internet, Google can reach them. However, that doesn’t mean your approach should boil down to throwing money on ads. Today, I’ll leverage my 15+ years of Google Ads experience…
Google Ads has been in constant flux since it first launched in 2000. The 2022 updates to Google Ads made us invest more in first-party data and replace our ETAs with RSAs, but the new…
Gone are the days when you’d only see Google Discovery ads in the Chrome tab. Today, they appear on YouTube and in Gmail inboxes. But when should you use Google Discovery ads, and are they…
Remarketing, also known as Retargeting, is a useful and popular form of digital marketing where ads are shown to people who have visited your website, even if they have not made a purchase. If you’re…
93% of people who use the internet begin their online journey with a search engine, but 75% never scroll past the first page of results. If you want your Google Ads to be profitable, your ad needs to…
Business isn’t just about getting new customers – it’s about making the most of your existing user base. In fact, your loyal customers spend 33% more on average than your first-time purchasers, so targeting your current customers with…
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