Top Ten Tips for using Google AdWords
Adwords
Why does my AdWords account contain lots of small ad groups?
I’ve been asked this question a few times now by our monthly AdWords clients, so have decided to answer it in a blog post.
Did you know that it’s possible to schedule your AdWords campaigns so that they turn on and off at certain times of day, as well as raising bids at certain times of the day? No? Then read on! This is likely to be advisable in
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You will all have seen them – ecommerce websites that have the most dreadful looking AdWords adverts.
There is most definitely an art to creating effective AdWords adverts. In my opinion the business owner needs to be heavily involved in the writing of adverts, as they better understand the products and services they sell. It is essential to fully understand a USP before
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I’ve been asked today how to add sitelinks to an AdWords campaign (underlined below in red). Sitelinks are a GREAT way of giving your visitor extra details about your company, and being able to get your USP across, as well as standing out from your
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If your budget is limited – consider running a test campaign in Google AdWords. I suggest starting off with just a few of your high margin products if your website is an ecommerce site – otherwise if your website is selling services, select just a
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I’m often asked if it is possible to bid on competitor names or trademarks.
It certainly is possible here in the UK! I run many campaigns for clients where their cheapest conversions come from those who were actually seeking a competitor.
You MUST be bidding on your brand name in AdWords. Have you checked recently if your competitors are bidding on your name, your brand name, or any of your branded products?
When carrying out a search, a searcher may use a variety of keywords that indicate how far along the buying process they have moved.
