AdWords Trainer - Claire Jarrett» courses

The #30DayAdwords Challenge is coming soon!

clairejarrett — Wed, 06 Jul 2011 10:11:34 +0000

Hi all, Nikki here, and I’m delighted to be able to announce that Claire and I will shortly be launching the 30 Day Adwords Challenge!

When I decided to produce a series of 30 Day Challenges, I knew that there were some I could write myself, but others would need expert help, and when it came to the Adwords one, Claire was the first name that sprang to mind.

Within minutes she’d said yes, and I’ve seen the draft outline of the course and have to tell you it’s going to be a corker!

You’re going to learn about:

Keyword research
Setting up ads
Ad groups
Campaigns
Quality score
Tracking
Budgeting
and more!

Even I’m excited about this one, and looking to learn from it!

If you want to be among the first to know when this challenge launches (and like other challenges, it will be free to a certain amount of places, with an ebook available too) then use the form below to register your interest!

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I’m not going to advise you come on an AdWords course if………

clairejarrett — Thu, 20 May 2010 12:17:05 +0000

Look - AdWords is not going to work for everyone. I’m not going to recommend you come on a course if……

You’re in a competitive market.
You don’t have the time to manage it.
You aren’t willing to also work on your website.

Why?

1 – You’re in a competitive market.

If you’re in a competitive market – it’s going to be tough. Your competitors use agencies – and good ones at that. I can’t teach you in 1 day what my competitors have learned in several years. They will have optimised their websites, their conversions and they are making a profit already. They will have spent time and money getting to where they are – and lots of it.

2 – You don’t have the time to manage it.

AdWords takes time, and dedication. And Google changes its interface, and the goalposts. A lot. If you don’t have the time to dedicate it – don’t bother. Use a management company instead.

3 – You aren’t willing to also work on your website.

On the basic AdWords course, we look at landing pages, and conversion points. We look at your competitor’s landing pages and conversion points too and find where you fall down and where they excel. Be prepared to walk away with a list of action points, and expect to have to pay money to fix them.

Still interested? I run AdWords courses monthly or on a private basis.

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Should I be attending an AdWords Course or hiring a Management Company?

clairejarrett — Tue, 11 May 2010 13:30:23 +0000

If you are only able to afford between £50 and £300 per month on Google AdWords, I advise people attend an AdWords course rather than try to find an AdWords Management company. This is because fees for good AdWords management companies are likely to exceed your budget, which won’t be delivering you particularly good value for money.

If you attend a course – you won’t waste your money on common mistakes (I see them nearly EVERY time!) and it will ensure you don’t give your monthly budget to Google with no return for your business! You are also far more likely to dedicate more of your own time to it than a management company would if you are a low budget business.

Ideally – aim to make AdWords self funding as soon as possible. This means you get it making money for you, then at this stage you may wish to consider handing control over to a Management company to free you to spend time on other critical business areas…..

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