So how do you identify a REAL AdWords Certified Partner?

Quite simply, they must display a logo and it MUST be linked to their registration page at Google.  If you click their logo, and it doesn’t take you through to the correct page, then they are NOT a real AdWords Certified Partner.

Click our logo and see:

I really wish Google would crack down on those companies fraudulently displaying these logos.  The exams are now extremely hard to pass, and are a real indicator of quality.

If a company or individual is only displaying the old style Google AdWords Professional logo – this means they have passed only the older far easier exams (almost anyone could pass them!).

With the new exams, it’s compulsory to take 2 out of the 4 exams.  Some, like myself, choose to take them all to prove competence in Analytics and the Display network as well as the AdWords search network.

Claire owns and operates Marketing By Web, an AdWords Certified Partner in Bristol who work worldwide with clients.

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Just a quick note to advise you all that I’ve now passed every single one of the 4 Google AdWords Certified Partner exams.  This includes

• Google Advertising Fundamentals Exam
• Search Advertising Advanced Exam
• Display Advertising Advanced Exam (Content Network)
• Reporting & Analysis Advanced Exam (Google Analytics, Website Optimiser etc)

The first 2 out of these 4 exams are now compulsory to become a Google AdWords Certified Partner

These exams are now FAR harder than previously, when it was possible for anyone to become a Google AdWords Professional with a minimum amount of study and experience.  The new Google AdWords Certified Partner status is now a true indicator of quality and a thorough understanding of Google AdWords, Analytics and Website Optimizer.

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