AdWords Trainer - Claire Jarrett http://www.clairejarrett.com The only fully qualified teacher in the UK delivering web marketing training Wed, 09 May 2012 15:22:04 +0000 en hourly 1 Can’t afford TV advertising? Try Google’s Video Ads!http://www.clairejarrett.com/try-google-video-ads http://www.clairejarrett.com/try-google-video-ads#comments Wed, 09 May 2012 08:46:52 +0000 clairejarrett http://www.clairejarrett.com/?p=816 If you’re like to try video advertising for your Small Business but can’t afford TV advertising, you might be interested in Google’s new service -  Video Ads

This is a brand new service that will charge you on a Per View basis making it affordable for Small Businesses as you are targeting only interested viewers.

Creating the Campaign

You’ll need to create some videos first and then upload them to youtube.  You will then need to link together your Youtube account with your AdWords account and then create a new Video Campaign.

There are 4 different types of adverts:

  • TrueView in-stream ads – played during other videos
  • TrueView in-search ads – your ads will be at the top when people search for a video (my recommendation)
  • TrueView in-slate ads – played before long videos of more than 10 minutes
  • TrueView in-display ads – promoted against the rest of the Google network, so may appear on blogs, forums etc

Creating a New Google Video Campaign

Your adverts will contain the video, and you still get your standard advert Heading, 2 lines of description and Display URL – which as always should be written to maximise Click Through Rate and stand out. If you’d like more help on this, why not sign up for my free 7 day course, found on the right of this blog post.

You’ll need to select targeting groups carefully, trying to identify people who might be potential prospects for your business. This works in a similar way to Facebook, allowing you to specify gender, age group.  You can also then identify interest areas – for example netball, snooker etc.

Don’t forget to add Youtube as a placement to make sure your ads will show here!

An example of when you could use this successfully might be if you run Excel courses -  you could place your ads next to video search results for people seeking Excel tutorials or on tutorial websites where potential clients might see it.

I’m off to go and train my team in how to test adverts for our clients – why don’t you go and give it a go – the step by step guide is here, and come back and let us know how you get on?

]]> http://www.clairejarrett.com/try-google-video-ads/feed/ 0 Coming soon – online marketing courseshttp://www.clairejarrett.com/online-marketing-training-coming-soon http://www.clairejarrett.com/online-marketing-training-coming-soon#comments Mon, 07 May 2012 13:53:51 +0000 clairejarrett http://www.clairejarrett.com/?p=806 How are you this rainy Bank Holiday Monday?  Just to update you with a few changes taking place here at Marketing By Web.  To start with, we’ve moved all our websites to WordPress and are especially delighted with the redesign of this website, which looks fantastic I hope you will agree!  Secondly, I’m delighted to announce that I am currently recording all of our web marketing courses (the same courses that I normally deliver face to face), and expect to have them ready to launch one by one  by July 2012. Each section of the courses will be recorded into a series of bite size chunks to dip and out as needed. You can see a sneak preview below of the first clip, and I’ll be posting further clips throughout the coming weeks. If you’d like to be kept up to date with the release – please subscribe by entering your email address and first name on the right hand side of the page.

]]> http://www.clairejarrett.com/online-marketing-training-coming-soon/feed/ 0 Get my book Successful AdWords Strategies for FREE with a Tweet!http://www.clairejarrett.com/get-my-book-successful-adwords-strategies-for-free-with-a-tweet/ http://www.clairejarrett.com/get-my-book-successful-adwords-strategies-for-free-with-a-tweet/#comments Fri, 23 Mar 2012 10:09:47 +0000 clairejarrett http://www.clairejarrett.com/?p=683 Would you like a FREE copy of my AdWords book Successful Google AdWords Strategies?

I’m currently working on the updated version of my book, so I’d like to get YOUR feedback on what I need to include in the next version.

Please download your free copy by quite simply paying with a Tweet or Facebook share! Click the button below and download your copy now.

Don’t forget to come back and give me your feedback on what needs to be in the next version!

Click the button above, Learn my Strategies for Getting Your Site to the First Page of Search Engine Results in Six Easy Steps!

]]> http://www.clairejarrett.com/get-my-book-successful-adwords-strategies-for-free-with-a-tweet/feed/ 0 How to perform keyword researchhttp://www.clairejarrett.com/how-to-perform-keyword-research/ http://www.clairejarrett.com/how-to-perform-keyword-research/#comments Mon, 23 Jan 2012 10:30:12 +0000 clairejarrett http://www.clairejarrett.com/?p=650 Ever wondered where to start with getting selling on Google?  A good place is to identify if your target market searches for you online.  The only way to do that is to find keywords that they might use, and then find out if there is enough searches per month to make the keyword worth going after.  Before we start, I just need to advise you that a keyword may sometimes actually represent a keyword search phrase so may sometimes actually be 2 or more words long!  I use the terms interchangeably but I mean the same thing.

The following tips are aimed at beginners and are a way to get started with Search Engine Optimisation.

  • Open the Google Keyword Tool
  • Research your keywords by starting off with something that describes you – such as “accountant Bristol”, “florist Clifton” etc.  Districts are easier than towns but will have a lot less traffic.  Enter the keyword in the box that is marked word or phrase, you don’t need to fill in any other fields at this stage, and click Search
  • Look through the list and select 3 to 10 which are closely related.  If you wish you can download the list into Excel to work on by clicking Download then All.  You WILL need the reverse of the keyword phrase as well as plurals and singular.  This means “Bristol accountant” and “accountant Bristol” are NOT the same, as “Bristol accountant” and “Bristol accountants” are not the same either!

An example of a good, closely related keyword list is:

  1. Accountant Bristol
  2. Accountants Bristol
  3. Accountants in Bristol
  4. Bristol accountants
  5. Chartered accountants Bristol
  6. Bristol accountant
  • Top tip – to start just plan to use your homepage as it’s easier and faster to get ranked, for the purposes of this blog we will presume you use only your homepage.  Later on you may wish to use other pages for other keyword phrases too

keyword research Example

  1. Look at the LOCAL monthly searches
  2. Ignore the competition field as this is used to find AdWords competition
  3. Search volumes of up to 500 are easier and faster to get on the front page for
  4. Higher search volumes than 3,000 are competitive and mean it will take longer

Now you have your keyword list, you’re ready to move onto the next stage, competing the SEO Setup.  More on this will follow next week in this SEO tutorial series!

If you have any questions or if you’re struggling, please do comment below.  If you’d like to receive a quote for our SEO Services starting from £30 per month – please give us a call on 0800 3277327 or email us at sales@marketingbyweb.co.uk

]]> http://www.clairejarrett.com/how-to-perform-keyword-research/feed/ 0 Where can I find invoices in AdWords?http://www.clairejarrett.com/where-can-i-find-invoices-in-adwords/ http://www.clairejarrett.com/where-can-i-find-invoices-in-adwords/#comments Wed, 14 Sep 2011 08:04:09 +0000 clairejarrett http://www.clairejarrett.com/?p=567 I’m often asked how to find invoices in AdWords.  The good news is there are printable invoices, you just need to be able to access them.

In order to do this log into AdWords and click onto the green tab marked Billing and then click Billing Summary.

Scroll down until you find the right month.  Note you can ONLY print out an invoice for the current month when it ends.  Now click the Invoice button:

Image of how to download your invoice in AdWords

The invoice will now turn into a printable screen – simply go to File – Print.

To access previous months, change the date selector and then click Go.

Changing the date of your invoice

You should now be able to see the month you have selected – again simply click the Invoice link and you will be able to print out your invoice.

Questions?  Do ask them here!

 

]]> http://www.clairejarrett.com/where-can-i-find-invoices-in-adwords/feed/ 0 Top Tips For Improving Existing Adwords Accountshttp://www.clairejarrett.com/top-tips-for-improving-existing-adwords-accounts/ http://www.clairejarrett.com/top-tips-for-improving-existing-adwords-accounts/#comments Wed, 10 Aug 2011 08:46:13 +0000 danielblinman http://www.clairejarrett.com/?p=551

Once you have created and setup the many necessary ad groups that make up your adwords account, you may be tempted to think you are now finished- you couldn’t be more wrong! Adwords accounts take consistent optimising and improvements in order to maximise the return on investment that you will receive.

The amount of work that your adwords account will require differs based on a number of things. Clearly, the larger the account, the more work that will be required to constantly update and ensure your ad groups are not being matched against irrelevant keywords, and that the account is converting effectively. Another way to judge the amount of work that your adwords account will require is to look at the number of broad and modified broad keywords in your ad groups. If you have a high number of broad keywords in your account, then those keywords are highly likely to be matched against many things that are irrelevant to what you are offering. This will mean you will need to constantly check to see what your ad groups are being matched against. If you discover a keyword that is not appropriate to what you are offering, then you will need to add it in as a negative to your adwords account.

In order to check all of the keywords that your adwords account is being matched against, you will need to examine your search query reports regularly and ideally schedule them to arrive weekly via email.  This will allow you to  find new ad groups or keywords to use in your adwords account.

For example, you are a company that sells large quantities of office equipment. The broad keyword: “printing paper” is matched against “wholesale printing paper”. You may wish to then create a separate ad group containing the exact and phrase match keywords of “wholesale printing paper”. This will then mean you can write a more relevant ad for this ad group, containing the exact words within the ad. A more relevant ad means a higher chance of it being clicked, which means a higher quality score resulting in lower costs for that keyword. Furthermore, using the search term report to find additional ad groups like this will allow you to discover different thought processes of your potential customers. This will allow your adwords account to reach a larger number of people and increase your return on investment.

To conclude, updating your adwords account using the search term report is highly important. If you do not have enough time to do this on a regular basis, then you are better off using fewer broad keywords when you first set up your adwords campaign. The reason for this is that broad keywords are going to result in more impressions, which means you have a higher chance of being matched against irrelevant search terms.   Of course, if you don’t have time to manage your AdWords account on a continual basis, you’d be better of using a PPC Management company such as ourselves J

]]> http://www.clairejarrett.com/top-tips-for-improving-existing-adwords-accounts/feed/ 0 Does Local Search Matter?http://www.clairejarrett.com/does-local-search-matter/ http://www.clairejarrett.com/does-local-search-matter/#comments Fri, 05 Aug 2011 10:32:00 +0000 clairejarrett http://www.clairejarrett.com/?p=514
P UK Map

Image via Wikipedia

Recently, you may have heard people talking more and more about local search. For the uninitiated, local search refers to things such as SEO or PPC adverts tailored to a local audience or posibly making use of features such as Foursquare or Facebook ‘check in’ to promote local businesses. It is something that is fast gaining prominence, but is it actually worth it?

The short answer is yes, it can potentially help your business. The somewhat longer answer is as follows…

One of the main ways local search can benefit businesses is through search engine advertisements. For instance, imagine that a web user is searching for coffee shops in Manchester. They type their search into Google or another popular search engine and wait for their results. Wouldn’t it be great if it was your business advert that popped up? Of course, you would need to own a coffee shop in Manchester for this example to work, but it can be applied to all sorts of businesses in locations across the world.

It also helps you to tailor your pay-per-click campaigns more efficiently: after all, if you save your settings so that your advert only shows when someone types in ‘coffee shops in Manchester’ or a related phrase, you are more likely to get relevant clicks as a result – and the web user will benefit because they will get more exact search results. This is particularly useful for small businesses that are located in a specific geographical area and only have a limited amount to spend on online advertising; it means that, when done properly, local search can help them to maximise their useful returns and, with a bit of luck, turn that into business as a result.

Another way that local search can help businesses is through social media. As mentioned above, Facebook has a feature that allows users to ‘check in’ at local businesses. When they check in, it then shows up as a message in their news feed so that all their friends can see it. This can act as good advertising for businesses.

There is another potential benefit here, too: some businesses have started to offer special deals or discounts for those people that ‘check in’ to their location on social media. For instance, to use the above example, the coffee shop in Manchester could offer anyone who ‘checks in’ to the shop on Facebook a 10% discount on their next purchase, or even something free such as a free biscuit with a cup of coffee.

This helps not only to create brand awareness among a wider audience but it also helps to build customer loyalty: if customers feel as though they are getting something in return for helping promote your local business, they are much more likely to use your services again. Plus, offering a discount could persuade them to make a purchase where they might otherwise not have bothered, so you could even be generating new business for yourself (a 25% discount for first-time customers could be an option here).

Overall, then, local search does matter. It’s unlikely to ever replace other forms of marketing and you should never neglect other marketing, such as through blogs, websites and wider campaigns, but it can be very useful and bring good results, so it is definitely something worth considering.

Need some help with your local search marketing? Get in touch!

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]]> http://www.clairejarrett.com/does-local-search-matter/feed/ 1 Where does Google make the most money from Adwords?http://www.clairejarrett.com/where-does-google-make-the-most-money-from-adwords/ http://www.clairejarrett.com/where-does-google-make-the-most-money-from-adwords/#comments Tue, 02 Aug 2011 19:46:23 +0000 clairejarrett http://www.clairejarrett.com/?p=545 A great infographic showing the areas in which Google makes the most money. Not surprising to see insurance related keyphrases as the biggest revenue generator!

via

]]> http://www.clairejarrett.com/where-does-google-make-the-most-money-from-adwords/feed/ 0 5 Common Online Marketing Mistakes to Avoidhttp://www.clairejarrett.com/5-common-online-marketing-mistakes-to-avoid/ http://www.clairejarrett.com/5-common-online-marketing-mistakes-to-avoid/#comments Tue, 02 Aug 2011 09:21:54 +0000 clairejarrett http://www.clairejarrett.com/?p=510
Icon for Simpsons things

Image via Wikipedia

Online marketing is increasingly big business, especially with so many companies now competing for a share of an ever-more-crowded market. This means that it’s crucial you take the time to ensure your online marketing is completed to as high a standard as possible. To help get you on the right track, read on for five common online marketing mistakes you really must avoid.

Neglecting Websites and other Media
One big error is to set up a website and then ignore it or forget about it. The very best websites are dynamic; updated regularly and always full of fresh, relevant content. It’s important to do this for several reasons: one is that search engines like sites that have recent content; another is that web users like this, too. A website that’s glaringly out of date will put people off rather quickly.

Similarly, if you make use of other media such as social networking, it’s important that you keep on top of it and engage with your social media friends on a regular basis. It’s essentially an extension of traditional networking, so give it the attention it deserves.

Forgetting about the Competition
Another common online marketing mistake is to forget about the competition. Lack of research into relevant markets is one reason so many firms fail to have the impact they were hoping for online: make sure you know who you’re up against so you can find better ways of carving out your own, individual niche. You can also find inspiration from your competitors – if they’ve done something well, you could tailor it to your own online marketing and benefit as a result.

Not Proofreading Content before Publishing
One of the most common online marketing mistakes (actually, one of the most common marketing mistakes overall) is failing to proofread content before it’s published. From advertising banners with only a few words to an online magnum opus, you need to make sure that everything has been spell-checked, grammar-checked and generally been given a thorough going-over. Good quality content is useful for your SEO and it also helps to inspire confidence in the people who read what you write.

Forgetting the ‘Call to Action’
Some businesses spend ages on their marketing campaigns. They spend time on their SEO, they do their research, they write fantastic copy… but then they forget the call to action. It’s really important to get your message out there, but there also needs to be some sort of follow-up. If you’re promoting a service through blog posts, for instance, what do you want people to do? Most likely, you want them to click a link so they can find out more and (hopefully) make a purchase. Don’t forget that all important links so people know what to do next.

Not having a Clear Strategy
Finally, many companies fail to define a clear online marketing strategy. It’s amazing how much success you can achieve from even the smallest of marketing budgets, but without a plan, it’ll be hard to get anywhere. Think about it like you would any other aspect of your business: first define your aims, and then take the appropriate steps to achieve them.

We all make mistakes somewhere down the line – hopefully you’ll avoid these five now you’ve read this!

What mistakes have you made and learned from in online marketing?

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]]> http://www.clairejarrett.com/5-common-online-marketing-mistakes-to-avoid/feed/ 1 Who will see my Google+ post?http://www.clairejarrett.com/who-will-see-my-google-post/ http://www.clairejarrett.com/who-will-see-my-google-post/#comments Fri, 29 Jul 2011 11:23:37 +0000 clairejarrett http://www.clairejarrett.com/?p=504 There seems to be some confusion over who will see a post you put on Google+, whether it’s only seen by people who have added you, people you have added, or people you don’t even know.

This handy graphic (please let us know if it is yours so we can credit it!) explains a lot easier than we could, so we’re sharing it with you today!

(Click on the image to see the larger version).

Hope this makes more sense and allows you to see who will be seeing your Google Plus posts.

PS, you can connect with Claire on Google+ now too!

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]]> http://www.clairejarrett.com/who-will-see-my-google-post/feed/ 0