I’ve been asked today how to add sitelinks to an AdWords campaign (underlined below in red).

Sitelinks are a GREAT way of giving your visitor extra details about your company, and being able to get your USP across, as well as standing out from your competitors!   They will definitely increase your Click Through Rate.

Do note that Sitelinks will only show if you are in the top position, so you will need to work on quality score as well as ensure your bid is high enough to appear in the top.

Here are some examples of how to use them:

• FREE DELIVERY
• BIGGEST & THE BEST
• FREE 24 Hour Delivery
• Why Choose Us?
• 100% Guarantee!

Note all capitals are currently allowed by Google (highly unusual), which will REALLY make your ad stand out from the rest!

To find sitelinks, go into Settings for the Campaign you wish to add them for.  Scroll down until you see:

Sitelinks – Show additional links to my site within my ad: None

Click the None button and add your links using your carefully crafted text!  You may also want to look at setting up some new landing pages in order to send visitors to different pages, representing different points of your USP.

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