This blog is for YOU if you’re running a coaching program… doing a GREAT job for your clients… but you just wish there were a more reliable way of bringing in those new clients…. (if you’re BRAND new and want to set up your first program – check out the blog I wrote here “How To Launch A Group Program If You’re Brand New To Marketing on Facebook”
Today I’m going to talk you through how to use Facebook Ads as part of your marketing strategy to bring in leads reliably.
Create a Facebook Page that is based around YOU as an expert. To bring in prospects who look up to you, who go on to become GREAT clients – you need to build up your own personal brand online.
If you have a Facebook page that is currently named after your company – it can easily be renamed or the names combined alongside your own for a short period of time. For example, my own Facebook page was temporarily originally named Mesmerised a few years back, I then renamed it as Mesmerised with Claire Jarrett for a few months before subsequently renaming it Claire Jarrett when concentrating on personal brand building a couple of years back.
Start creating useful blogs, ebooks or webinars that demonstrate your expertise.
Aim to TRULY help people in your materials and create “aha” moments in their mind. Change the way they think about your topic. Make people think differently and you will create your own pool of prospects for your services who feel YOU truly understand them!
Want to know more on this topic and how to “change the way prospects think”? Check out the blog I wrote here on Huffington Post
As you create your materials – give them away on Facebook.
It’s okay to start small – a few dollars or pounds per day is absolutely fine for getting started. Here’s what I would suggest you do as a starting strategy:
Okay so now it’s time to rinse and repeat…
Part of your marketing calendar needs to be to commit to regular ongoing content, promotion, and personal brand building.
Alongside that, you’ll want to monitor your Facebook Ad campaigns… ensuring they are bringing in leads for you reliably…For specifics around ad types and ad creation – check out my video trainings here
Need my help creating, implementing and managing your Facebook campaigns to bring in leads for your coaching programs?
I offer a variety of coaching packages, programs and Done For You services, so simply Book in a call today and let’s chat!