Did you know that it’s possible to schedule your AdWords campaigns so that they turn on and off at certain times of day, as well as raising bids at certain times of the day?  No?  Then read on!

This is likely to be advisable in a number of occasions – for example if you are operating a same day delivery company such as a florist, you may wish to raise bidding in the morning in order to maximise orders before your cut off point for delivery.

In order to set your times of day, you will need to open the Campaign Settings for the campaign in question.    Scroll down until you find the option Schedule – you will note an option marked “Display ads all days and hours”.

Click the Edit button  - a weekly scheduler will now appear.  Find  the option “Bid adjustment”.

Within this option you will need to select the day you wish to change first.  Click where it says “Running all day” and you will now have the option to set ads to run between certain times.  You can also add in a percentage – for example you could schedule bids to be increased to 200% between 9am and 1pm, and then reduce to 100% between 1pm and 8pm.

You also have the option to copy the setting to all days of the week, or just weekdays at this stage.  This can be particularly useful if your company is B2B and you would like ads to run only Monday to Friday.  Do remember to pause the campaigns on the weekend if you are interested in this option.

Scheduling your campaigns can make a huge difference in a number of markets.  For example in the holiday industry, it would be a good idea to raise bids at lunchtimes, when people are likely to be using their lunch break to browse and book holidays.

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