This blog is for YOU if you aren’t yet bringing in leads and sales on a consistent basis from your blogs, using them to create expert authority, build up an audience and then reuse them on a consistent basis.
Are you – not committed to creating content yet so not yet blogging regularly OR
Creating blogs on a regular basis but not really doing much with them and wondering why the hell you’re creating them OR
Creating blogs and getting in SOME leads from them but wondering what else you could be doing with this content
If any of these is YOU then I’m talking to YOU today!
It goes without saying that you’re going to need to commit to blogging pretty regularly – or having someone do so for you (in your voice – please don’t ask writers to create blogs for you without a LOT of input from you or else it will not connect with your audience as it won’t speak your truth!)
How regular is up to you. Daily, once a week, once a fortnight, whatever works for you is great just COMMIT to creating regular content and before long you’ll have an entire library of content you can reuse in your marketing.
Many of us – our avatar is an earlier version of ourselves, a few years back.
When thinking about what to write about in your blogs – what would YOU have wanted to know back then? What problems have you overcome?
Answer this, speak your truth and your audience will love you!
What I mean by this – is that SOME of your blogs can be reused as a different form of content. Consider doing one or more the following:
Once you’ve created a library of say seven pieces of content, this is IDEAL, because it can now also be used in a marketing sequence. More about that later. However please note this does NOT mean that you can stop at this point – just as you grow and evolve as an entrepreneur – you’ll be helping your audience grow and uplevel with you by sharing your truth and your latest learnings.
The best way to become a thought leader and create expert authority is by sharing your truth – frequently. How can you achieve this UNLESS you commit to regular content?
Make sure your content does NOT hold back, shares your deepest thoughts, shares your best “stuff” (yes – even the stuff people pay you for!) and your community will grow to LOVE you.
At the end of pretty much EVERY piece of content, ask for the sale.
If you want to make more money, reach more people and build up your business FAST, you’re going to need to ask for the sale which means including a Call To Action at the end of everything you do.
If you are speaking your truth in every single piece of content, then your Call To Action will pretty much be an invite to explore that particular content deeper, or offering to solve the problem for them in some way.
Every single piece of content you create can be marketed in some way.
This might be as simple as sticking a link to your blog post on your Facebook page and hitting boost to reach your page fans – or it might be more complex. Let’s look at how to do that now:
Done correctly – this is the absolute KEY to business success.
Commit to creating regular content TODAY but also getting it out there! Good luck!
P.s. Want MY help implementing this? Book in a call with me today!