Here at Marketing By Web we’re the first to tell you that you CAN manage your own Adwords campaigns, and we give you lots of great hints and tips on our blog to help you do so. But if you run a small business, often
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This post is for Nikki Pilkington’s 30 Day Blog Challenge – why not go and sign up today? So here they are – my 7 top tips for getting AdWords working for your business! Do some keyword research to identify multiple keyword phrases that you
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Remarketing allows you to target visitors who have been to your website, and allows you to “follow” them across the web. This occurs because many websites have Google ads – called Google Adsense installed. Your adverts can appear in these advert slots, giving quite a
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I am often asked this question: How can I stop my competitors from clicking my AdWords adverts and using up my budget? This IS possible. And here’s how to do it. Install a tracking software, such as Get Clicky. Monitor the visitors over the period
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I often recommend that clients use AdWords to test which keywords will work for them, before they start on an SEO campaign, going to the trouble of altering metatags and page copy, only to realise they have chosen the incorrect keywords. A test AdWords campaign
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On our SEO courses we recommend a number of tools to assist you with your SEO and Social Media Monitoring. My favourite tool is Raven, which is what my agency Marketing By Web use for managing our client campaigns. Raven offer a free 30 day
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When optimising an AdWords account, it’s extremely important to make sure you are tracking conversions. These might be such items as: Sales, for an ecommerce website Brochure requests Call back requests Contact us requests The reason you need to track conversions, is to see which
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If you are in a globally contested market but your business mainly comes from the UK, then it is sensible to focus much of your attention on making your business and marketing clearly delineated as being so. Even if you are going for a global
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Welcoming our first guest poster! One of the biggest mistakes that you can make when trying to drive traffic to your site is to overlook the potential of local business listings. They are being displayed more and more often in the SERPs and, with addition
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I’m currently being followed around the web, wherever I go by several ads. In particular, by one for Ecademy’s Digital Coaching This is Google’s remarketing – which means I’ve visited a site once and been left with a cookie which signifies I’m now an “interested
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