If you are in a globally contested market but your business mainly comes from the UK, then it is sensible to focus much of your attention on making your business and marketing clearly delineated as being so. Even if you are going for a global
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Posts Tagged ‘Adwords’
Contrary to popular belief, there are times when trying to increase your Click Through Rate (CTR) is actually a bad idea – in fact sometimes you might not want to increase the CTR any higher! When might this be true? If you’re using Dynamic Keyword
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Top Ten Tips for using Google AdWords
Why does my AdWords account contain lots of small ad groups?
I’ve been asked this question a few times now by our monthly AdWords clients, so have decided to answer it in a blog post.
Did you know that it’s possible to schedule your AdWords campaigns so that they turn on and off at certain times of day, as well as raising bids at certain times of the day? No? Then read on! This is likely to be advisable in
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If your budget is limited – consider running a test campaign in Google AdWords. I suggest starting off with just a few of your high margin products if your website is an ecommerce site – otherwise if your website is selling services, select just a
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I’m often asked if it is possible to bid on competitor names or trademarks.
It certainly is possible here in the UK! I run many campaigns for clients where their cheapest conversions come from those who were actually seeking a competitor.
You MUST be bidding on your brand name in AdWords. Have you checked recently if your competitors are bidding on your name, your brand name, or any of your branded products?
When carrying out a search, a searcher may use a variety of keywords that indicate how far along the buying process they have moved.
If you’re running an AdWords campaign, you MUST be tracking conversions. And that doesn’t mean you only need to pay attention to this if you sell products online. Here are some ideas of web actions you could and SHOULD be tracking:
