You MUST be bidding on your brand name in AdWords.  Have you checked recently if your competitors are bidding on your name, your brand name, or any of your branded products?  Go and search Google now to see what you discover. 

Even if you are ONLY running brand name campaigns in AdWords and nothing else, this is absolutely essential.

If you are not running brand name campaigns, your competitors can easily poach your traffic.  What do you mean, you’re already organically number 1 in Google anyway?  The top 3 sponsored links often appear above those top organic links.  And what’s worse, did you know that in my own surveys, I’ve discovered 75% of people think those top 3 sponsored links are actually organic links?  This means they WILL click your competitor’s ads if they appear above you.  They will then purchase from them instead, and you’ve lost a sale.

So – do yourself a favour and set up a brand name campaign in AdWords today.

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