1. You’re in a competitive market.
2. You don’t have the time to manage it.
3. You aren’t willing to also work on your website.

Why?

1 – You’re in a competitive market.

If you’re in a competitive market – it’s going to be tough.  Your competitors use agencies – and good ones at that.  I can’t teach you in 1 day what my competitors have learned in several years.  They will have optimised their websites, their conversions and they are making a profit already.  They will have spent time and money getting to where they are – and lots of it.

2 – You don’t have the time to manage it.

AdWords takes time, and dedication.  And Google changes its interface, and the goalposts.  A lot.  If you don’t have the time to dedicate it – don’t bother.  Use a management company instead.

3 – You aren’t willing to also work on your website.

On the basic AdWords course, we look at landing pages, and conversion points.  We look at your competitor’s landing pages and conversion points too and find where you fall down and where they excel.  Be prepared to walk away with a list of action points, and expect to have to pay money to fix them.

Still interested? I run AdWords courses monthly or on a private basis.

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If you attend a course – you won’t waste your money on common mistakes (I see them nearly EVERY time!) and it will ensure you don’t give your monthly budget to Google with no return for your business!  You are also far more likely to dedicate more of your own time to it than a management company would if you are a low budget business.

Ideally – aim to make AdWords self funding as soon as possible.  This means you get it making money for you, then at this stage you may wish to consider handing control over to a Management company to free you to spend time on other critical business areas…..

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