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Using Dynamic Keyword Insertion in your AdWords advert headings

Posted by clairejarrett | Posted in Adwords, Keywords | Posted on 24-03-2010

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Dynamic Keyword Insertion can be very useful for long lists of related, similar keywords where it is too time consuming to create an ad group for each permutation.

Instead, you can use Dynamic Keyword Insertion in the advert heading, and it will automatically prefill with the keywords the searcher has used.

For example, if you have a list of keywords such as:

  • chipmunks cage
  • cage for chipmunks
  • chipmunk cages for sale

and many other related very similar keywords, this option should definitely work well for you.

So – to use Dynamic Keyword Insertion, do the following:

{KeyWord:Phrase Goes Here}

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