Why do so many people visit my Contact Us Page?
Posted by clairejarrett | Posted in analytics | Posted on 25-05-2010
Tags: contact, page
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This question comes up repeatedly for me from my clients and from my delegates when giving courses. They have discovered, when looking at their Google Analytics account that their Contact Us page is really popular. They ask:
“Why is it, that my second most popular page after my homepage is the Contact Us page?”
It’s quite simply because you will have clients, colleagues and many other interested parties who are seeking your contact details! They visit your website, visit the contact us page and then take your address, email address or telephone number from there. Don’t even think of taking this information away from this page. And shame on you if you only have an online form with no other contact details. Tut, tut – go and fix it today!
You may wonder why they don’t already have it, but not everyone stores your details. Many people tend to use your website as their address book.
So how can you increase visitor engagement?
Add in some useful information, some exciting news, or maybe create a competition to encourage them to stick around a little longer!
Please post any other suggestions here, or maybe let us know if you’ve tried adding something that worked, or didn’t work….
If you don’t want to have your phone constantly ringing or taking your mind away from more creative development tasks. Consider using a Skype address for people to contact you, and perhaps even stating a time which you are likely to be online.
I have a number of Skype addresses and telephone numbers to go with them. On each line I have answering machines so I can leave personalised messages and then get back to the people who are trying to contact me at a time which suits me.
The immediate argument to using this system is that some people will not leave a message or their details for you to get back to them, and my answer is quite simple, these people are probably not worth dealing with all my target market anyway. It’s strange, the more difficult you are to contact, the higher your perceived value becomes.