Whether you are trying to get your message notice across social media, want your website to be clicked on in Google’s search results, or need a better return on your adverts – killer headlines make all the difference.
Killer headlines can get you cheaper clicks in AdWords, which will help a dramatic effect upon your ROI. Killer headlines can get you way more eye balls on your content, and killer headlines can improve your CTR from the search engine results.
Hopefully I have convinced you of the importance of why you should master the art of writing headlines – lets jump into the tips.
Take Your Time To Brainstorm
It is so common for us to throw up the first headline that comes to mind – I have definitely been an example of what not to do in the past.
But the headline is what draws the potential prospect in – and it is the most important part of your marketing.
The first headline you come up with probably won’t be the best. So craft many and brainstorm with your peers if possible to come up with headlines that get results.
If you were to dedicate your time to one thing, it should definitely be the title.
Numbers Get Clicks
I doubt it will come as much surprise to you when I tell you that having numbers in your headline helps boost interest.
It demonstrates value and gives readers and prospect something solid to dig their teeth into. By being specific you take the guesswork out and studies have shown that headlines get results.
Use Resources For Inspiration
It probably won’t be enough to simply rely on yourself – you need inspiration. Take a look at the competition and what is working for them – pay close attention to headlines that received larger numbers of social shares.
Also, it might be worth taking a more precise look at the questions that your customers are asking. If they are asking you information on a specific topic and you write a post about it – it only makes sense to use that question as the title.