5 Fast Ways to Get Accounting Leads

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Last Updated on: 16th April 2024, 07:04 pm

This is part of a series of posts we’ve put together for various industries to assist with their marketing. Today, we’re looking at accounting.

Revenue is the lifeblood of every accounting firm. Unfortunately, unless you’re established in your market, leads don’t generate themselves.

The good news is that getting accounting or bookkeeping leads doesn’t have to be complicated. In this article, I’ll show you how to get leads with 5 simple methods.

Let’s dive in!

#1 Get Accounting Leads Quickly with Google Ads and PPC

The fastest way to get accounting leads is through pay-per-click advertising. In particular, you want to target Google Ads, which show results quickly.

With Google Ads, your ads are displayed to potential customers when they’re searching for a relevant term. This helps you weed out low-quality leads who aren’t serious about hiring you.

In the past 15 years as a Google Ads consultant, I’ve seen numerous clients who had been running their ads themselves, targeting every keyword under the sun. But if you want to get qualified leads (they have the budget and authority to hire you, and the time is right), you need to focus on the keyword journey. 

For example, you’d get better leads if you target “accountant for startups in the UK” instead of “accountant in the UK.”

Read the quick-start Google Ads guide

Turn Visitors into Leads with Retargeting

Selecting an accountant is a process. Leads will often visit your website and leave to review other options.

Have you lost them if they didn’t convert right away? No!

You can use retargeting ads to recapture them. For example, you could show them an ad three days after visiting your website to remind them of your offer.

What Should Our Budget Be?

Your budget largely depends on your industry. However, having worked as a PPC consultant to many accounting firms, I recommend mapping your Google Ads budget to your client acquisition costs.

For example, if you get $1000 in revenue from an average contract, evaluate how much your competitors are paying and use smart strategies to lower your cost per click.

#2 How to Get Accounting Leads on LinkedIn

If you don’t have a dedicated sales team, I have good news! LinkedIn made it really simple to get more accounting leads without becoming a salesperson.

Firstly, create a company page for your accounting firm. Then, ask your existing clients for recommendations.

This gives you the social proof needed to confidently reach out to potential prospects:

  • Network in groups with entrepreneurs and managers
  • Use Sales Navigator to pitch to decision-makers
  • Use the InMail functionality to send questionnaires, forms, and special offers to highly-qualified prospects
  • Encourage employees to share their expertise as posts

If you want to steadily grow your customer base, LinkedIn is the place to be!

#3 Network with Bookkeeping Leads Locally

Join your local organisations such as the Chamber of Commerce and Industry to meet business owners. This is an excellent opportunity to showcase your knowledge and specialisation.

Consider other organisations and events, as well.

If your firm is on top of recent accounting trends and you pride yourself on your expertise, showcase it by speaking at conferences.

#4 Organise and Convert Your Leads with Customer Relationship Management Tools

Attracting accounting leads is only the first step.

Your second is converting them and maximising their potential.

A CRM tool like Hubspot can significantly help. Add new leads with detailed information, reach out to them periodically, and set reminders to offer new services that grow their lifetime value.

If Visitors Don’t Book, Capture Their Email Addresses

Even if you generate plenty of leads, don’t miss opportunities to capture more. Yes, the tax season may be busy, but you should have a roster of potentially interested people to reach out to when you have the time.

Create a lead magnet (a free resource – a case study or a brochure) that visitors can download for free in exchange for their email address.

Then, use email marketing to nurture them with educational content until they become customers.

#5 How to Get Accounting Leads with SEO and High-Level Content

Having Google send you qualified leads for free is the dream. But before you achieve it, you need a good SEO strategy.

What Do Your Ideal Clients Need?

Start with the question that defines your strategy: what kind of content do decision-makers want to read?

In my 15+ years of experience as a B2B marketing consultant, I’ve found that if you’re talking to the C-suite, you should focus on:

  • Case studies
  • Original research
  • Reports

Get your team together and identify your strongest areas of knowledge. Then, consult a specialist to connect the content to relevant keywords that will rank on Google.

Don’t be afraid to conduct original research. If you have plenty of clients already, poll them on a topic that resonates with your ideal leads.

Amplify Your Content with Employee Advocacy

Getting your staff involved has another critical benefit: employee advocacy. Organisations get 800% more engagement when their employees share their content.

(It’s also a good opportunity to show prospects that you employ highly-qualified and experienced accountants.)

How to Get Accounting Leads: Case Closed!

In B2B marketing, prospects want proof of your expertise. Creating authoritative content, using employee advocacy, and connecting with prospects on LinkedIn are priceless methods.

But if you’re ready to hear your phone ring with new leads right away, choose Google Ads. You’ll see results within a few days, a rate incomparable to any other method.

And if you need help with setting up a successful Google Ads campaign that drives top-quality accounting leads, get in touch with me. I’d love to help!

Let’s show your ideal clients that you are the right choice!

Ready to take the reins? Achieve rapid Google Ads success in 7 easy steps with your copy of my best-selling Google Ads book!

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