Are you having trouble growing your customer base? Do you have a new project, service, or product that needs the help of a marketing professional to get the word out? Then it may be time to hiring a freelance marketing consultant.
According to a joint poll, 57% of small business owners work six days a week. Freelance consultants are uniquely suited to find qualified leads and convert them into paying customers. They’ll take control of your ad management so you can spend your time running your growing business.
Read on to learn the top six advantages of hiring a freelance marketing consultant and gain back control of your business!
What is a Freelance Marketing Consultant?
You’ll first need to know the role of a freelance digital marketing consultant. A marketing consultant is all about researching, identifying, and conducting all of your business’s marketing needs.
They’re up to date on the latest trends when it comes to marketing. They’re able to use their extensive knowledge to strategize the best marketing tactics for you.
They’re uniquely qualified to analyse the industry your business is in and pick up on any trends and opportunities. They’ll also help you solidify the goals for your business so you can begin working on an upwards trajectory.
Advantages of a Freelance Consultant
You may be wondering why hiring a freelance marketing consultant is better than one you’ve directly hired to work in-house. Times are changing, and traditional in-house roles can become more of a hindrance. Here are some of the advantages you can enjoy by hiring a freelance worker:
1. Save Time
First, you’ll be saving yourself a great deal of time in the long run. This is because freelancers have specialised skills that enable them to work efficiently for their clients. They’re able to use their experience and knowledge to review your company and industry. They’ll identify your needs and help facilitate fast ways of communication through your preferred method.
They also have experience working solo and often thrive this way. While employees of your company may need additional training and oversight, a freelancer will take what you give them and run with it.
2. Digital Ad Management Expertise
The digital landscape is always changing, and when it comes to marketing you need an expert who can stay on the leading edge of what’s working right now. Freelance marketing consultants know the importance of digital marketing working alongside social media and are well-versed in ad implementation. These ads can be placed on:
They’re also aware that repeat customers represent more than 60% of revenue for e-commerce companies. Not only are they able to strategize the right content and compelling copy for ads, but they’re also able to make ads work for you longterm through retargeting campaigns.
Retargeting sends ads to people who have already visited your website or social media profile. This is a better use of your budget because those customers who are still on the fence are far more likely to convert into paying customers. You can think of retargeting as a follow-up email to a new lead.
3. Flexible Commitment
Hiring a freelance Internet marketing consultant can be especially beneficial if you’re looking for someone to help with one project. If you’re hiring a member of staff, you’re typically expecting them to stay on with the company for at least 12 months. This may not be something you’re able to afford for the longterm. Instead, you can hold off on hiring a freelancer until you need them.
However, it’s important to note that it’s easier to continue to rehire freelancers who you’re happy working with. They can become a regular part of your team.
4. Save Money
If you’re short on cash, hiring a freelancer for your big projects and only when you need them is an effective way to budget. You’ll also be saving yourself from the other expenses for regular staff when it comes to:
- Holidays and sick pay
- Retirement contributions
- Office supplies
- Utility bills
Freelancers use their own office supplies and file their taxes appropriately. This often goes into the cost of working with them.
When you’re working with a freelancer, you have their knowledge as well as their resources available to you. For instance, when it comes to content development they’ll have methods of acquiring images and media. This can either be from trusted sources or through stock websites.
They may also have their own team of creative professionals when it comes to design, development, support, or more. It’s important to note that all of these resources would be your responsibility to acquire if you didn’t choose to hire a freelancer!
6. Work Virtually
The majority of freelancers work remotely, but this can actually benefit your workday rather than serve as a detriment. Many freelancers are familiar with communication spaces such as Slack, and they can use the technology you’re familiar with. This also enables them to work with your team without taking too much time away from other tasks.
A good freelancer will keep you updated about the status of their work without taking up too much of your time.
Find Qualified Leads through Freelance Marketing Consultants
Freelance marketing consultants are uniquely suited to help boost your company’s authority, traffic, and the number of repeat customers. This is because they’re up to date on relevant digital marketing tactics that speak to your industry as well as your customer’s needs.
They’re also able to use retargeting strategies that keep your business at the top of mind to customers who visited your site before. Following up with these customers who were unsure in the beginning is a far more effective way of marketing than simply creating ads for new leads.
Ready to start getting more qualified leads through smart marketing? Book a call with me today to get started! While I’m based in Bristol, UK, I work worldwide with my clients across the globe.