Is Target CPA Right For You?

Is Target CPA Right For You?

In previous years Target CPA had a negative reputation amongst digital marketers. It wasn’t consistent and many thought it wasn’t worth using in some campaigns. However, Google has decided to change Target CPA and instead introduce Target CPA bidding, which pairs...
How Will Email Marketing Be Affected By iOS 15?

How Will Email Marketing Be Affected By iOS 15?

Email marketing as we know it is about to change, and not for the better. Apple has announced a big ios update that is going to impact our ability to track our email marketing campaigns. This change was announced by Apple on June 7th, when they announced they would be...
How does Google Ad quality score affect rank?

How does Google Ad quality score affect rank?

If you’ve used Google Ads you’ll know how tricky it is to understand what it all does and how to make the most of it. If you’ve ever wondered why your ad campaigns aren’t working the answer could be that your quality score is too low. To master...