If you are a coach or consultant and you have been using Facebook ads to bring in leads for your programs and services then maybe it’s time to consider using Google Ads as well. (HINT: We do NOT mean YouTube campaigns, although that can play a part). What are...
Advertising as we know it is about to change. Apple is introducing a new update in iOS14 that is going to hugely impact our ability as advertisers to track our results. Apple is blocking tracking of IDFAs (this refers to Apple’s “Identifier for Advertisers”, used by...
Every marketer who has ever considered running Google ads has asked themselves this question: Does Running Google Ads Affect My SEO? The issue has been a fiercely debated one, and you’ll likely encounter two advertising camps (so to say), both armed with strong points...
What is the number one cause of your Google Ads headache: targeting, or Google Ads copy? If you’re anything like the vast majority of business owners who use Google Ads, then you might have a problem fitting all your benefits into the copy section with that pesky...
There are very few advertising methods as cost-effective as Google Ads. With precise keyword targeting, a plethora of ad types, and access to billions of searchers, Google’s advertising platform is here to stay. However, Google announced a few changes. So today, I’m...
