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Claire Jarrett – Freelance Marketing Coach & Consultant

Author: Eilidh Macrae

Home » Archives for Eilidh Macrae
What Does 2014 Hold For SEO? A Look Into The Future Of Search Marketing
seo

What Does 2014 Hold For SEO? A Look Into The Future Of Search Marketing

ByEilidh Macrae

2014 is just a few days over a month away now and with this in mind I am turning my thoughts to what 2014 will have in store when it comes to search engine optimisation….

Read More What Does 2014 Hold For SEO? A Look Into The Future Of Search MarketingContinue

Stick To The Classic Or Go Social- Google Adwords vs Facebook Ads- Which Is Best?
Adwords

Stick To The Classic Or Go Social- Google Adwords vs Facebook Ads- Which Is Best?

ByEilidh Macrae

Not so long ago this question didn’t even need to be asked. It was Google Ads, hands down every time. So many businesses have found success using PPC as part of their online marketing strategy,…

Read More Stick To The Classic Or Go Social- Google Adwords vs Facebook Ads- Which Is Best?Continue

How Does Social Media Marketing Really Help SEO? All Is Revealed…
seo | Social Media

How Does Social Media Marketing Really Help SEO? All Is Revealed…

ByEilidh Macrae

For some time now we’ve all been well aware that social media is becoming essential to SEO and that social signals help determine where your site ranks. This is all very well, but many of…

Read More How Does Social Media Marketing Really Help SEO? All Is Revealed…Continue

Five Simple Ways You Can Improve Your AdWords Campaigns Today
Adwords

Five Simple Ways You Can Improve Your AdWords Campaigns Today

ByEilidh Macrae

If you’re managing your own PPC ads you’ll know the hard work that goes into getting everything just right. You probably feel like your ads are working as hard as they can, but what if…

Read More Five Simple Ways You Can Improve Your AdWords Campaigns TodayContinue

online marketing | seo

SEO Update: Google Says Press Releases Should Be No Follow

ByEilidh Macrae

 Google have recently decided to update their link schemes. One of these updates is the decision that links contained in online press releases should from now on be ‘no follow’ meaning engines will not crawl…

Read More SEO Update: Google Says Press Releases Should Be No FollowContinue

seo

A History Lesson In Search & SEO

ByEilidh Macrae

With the recent announcement of the latest Google algorithm update; Humming bird, it’s left me thinking about how much the world of SEO has evolved since it first all began. Whilst we have only been…

Read More A History Lesson In Search & SEOContinue

Adwords

Six Reasons Why You Should Use Google AdWords today

ByEilidh Macrae

 Google AdWords has come along in leaps and bounds since its launch and Google are always working to improve it. Questions like ‘what is Google Adwords’ and ‘why use Adwords’ receive thousands of searches every…

Read More Six Reasons Why You Should Use Google AdWords todayContinue

Google’s Hummingbird Update And How It Will Affect SEO
seo

Google’s Hummingbird Update And How It Will Affect SEO

ByEilidh Macrae

Google have recently announced the long awaited arrival of their latest new algorithm, not surprisingly named ‘Hummingbird’ which follows ‘Panda’ and ‘Penguin’. Whilst currently details of what exactly this update involves are a little scarce,…

Read More Google’s Hummingbird Update And How It Will Affect SEOContinue

Recent Posts

  • How to Measure the Success of Your Google Ads Campaign

    How to Measure the Success of Your Google Ads Campaign

    March 13, 2023
  • The Benefits of Using Google Ads for Small Businesses

    The Benefits of Using Google Ads for Small Businesses

    March 1, 2023
  • The Different Types of Google Ads Campaigns (and When to Use Them)

    The Different Types of Google Ads Campaigns (and When to Use Them)

    February 21, 2023
  • How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]

    How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]

    February 2, 2023
  • The Ultimate Guide to Google Ads Keyword Match Types

    The Ultimate Guide to Google Ads Keyword Match Types

    January 16, 2023

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Want to get Google AdWords working for you?

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