Blog
Commit To The Follow Up Or Watch Your Marketing Dollars Go Down The Drain
Today I'd like to talk about something that is very close to my heart that has zero to do with actual marketing but EVERYTHING about getting you more ROI from your marketing spend. If done relentlessly, it will hugely grow your income. Follow up. Let's look at an...
The 7 Specific Reasons Your Facebook Ads Aren’t Working Right Now
I just recorded this brand new video for you "The 7 specific reasons your Facebook ads aren’t working right now" - If you've used Facebook Ads and couldn't figure out why they weren't working, this video is for you! - If you're using Facebook Ads right now but are...
The 5 Essential Facebook Ads You MUST Set Up Today For Less Than $5
Want to see the PRECISE ads I'm running right now at a daily spend of just $5 per day, that are bringing me in qualified leads on autopilot? In this video - I show you: - Why you need retargeting - How retargeting can create highy engaged leads and clients who are FUN...
Create a Stream of New, High-Paying Coaching Clients Every Single Day
The techniques I’m going to share with you today are the exact same techniques I share with my superstar clients who want to add an extra 5 figures per month to their coaching or consulting business fast. The 11 steps that follow combine to create a system that my...
How To Attract Premium Clients Using Facebook
Today I'm going to cover how to attract PREMIUM Clients using Facebook Ads. What do I mean by premium clients in this instance? Those who are willing to pay what you are worth - who won't mess you around, who are great fun to work with, get the work done and are...
How To Launch A Group Program if You’re Brand New to Marketing On Facebook
Today's blog is based on one of the most commonly asked questions I'm asked by members of my Appointment Generation Bootcamp for Coaches & Consultants... "How can I Launch A Group Program if I'm totally brand new to marketing my business on Facebook?" - in fact,...
How To Turn Any Prospect Into The Perfect Client By Changing The Way They Think
Sounds like a pretty tall order - to turn a prospect into the perfect client by changing the way they think? Well that's exactly what I'm going to show you how to do today. Aim Mass Market - And At Those You Think You Will Never Buy (Yet) When advertising on...
How To Use Facebook To Bring In Coaching or Consulting Clients On Autopilot
Today I’m going to take you step by step how to use Facebook to bring in coaching or consulting clients. To begin with you’re going to need to get super specific about your perfect client, otherwise known as your “avatar”. What age range do they fall into, what gender...
Why Selling On Facebook Doesn’t Mean You Need To Annoy Your Friends
One of the biggest blocks that people have when it comes to selling online is not wanting to annoy friends and family. To be honest – it’s fair enough. We have all had that one friend that suddenly realised they are an entrepreneur and spammed our news feed and inbox...
Paid By The Hour? Better Read This…
If you’re currently being paid by the hour for what you do, this will be extremely useful to you. We can discern that most business owners who are paid by the hour will eventually hit some sort of cap. It might be they feel they are constricted by competitors - if...
Do I Need An Email List Before I Start To Promote My Business Online?
Today I'd like to address a commonly asked question "Do I need an email list before I start selling online?" I can understand why you ask me it. Lots of the coaches and consultants I work with haven't been collecting emails regularly, or maybe they've been storing...
How To Attract More Premium Clients
So you want to know how to work with premium clients? Those who pay what you're worth, love what you do, implement what you teach and ACTUALLY get results? Great, let me show you the best way to find more of them! Step 1 - Set Expectations And Value Your Time If you...
Top 6 Questions About Creating Profitable Online Programs
Here's the top 6 questions my prospects and clients ask me about how to create highly profitable online programs: How Should I Price My Program? Well you have a choice here - you can either go down the low-priced route, selling it for £200 to £500. However this means...
The Day to Day Marketing Activities To Achieve Success In Under 45 Mins Per Day
So your sales are slow, whose fault is that? Yours. As a business owner, YOU are responsible for marketing your business day in day out so the sales come in. If things are slow - it's because you weren't doing the day to day marketing activities that are needed in...
Is There A Way Out of 1 on 1 Coaching or Consulting?
It's such a cliche - "working time for money". Getting paid by the hour, having restrictions on your time, and definitely not meeting your income goals. Not a fun place to be, that's for sure! You need to do something about it - today I've outlined a simple model that...
How To Be Omnipresent on Social Media in less than 30 Minutes Per Day
Freaked out by the thought of being active on multiple social networks? I regard a strong social media presence as ESSENTIAL - not least because what could happen to your business if you were to lose your Facebook Profile, Twitter account or LinkedIn profile? So in...
How To Get Paid Upfront To Create & Then Launch An Online Course In 7 Days
One of the biggest things that can stop you from launching an online course is PROCRASTINATION. I find that the best way to combat this - is to simply come up with the idea then LAUNCH it quickly, before you let any doubts slip in. When I launched my first program...
How To Raise Your Fees From $100 Per Hour To $6000 Overnight
Currently charging by the hour and want to finally get paid what you're worth? Let me show you how! Interview Your Best Clients Go to your best clients and ask them: Why did you choose to work with me? What have we achieved working together? What has been the end...
How To Fail At 99% Of Your Marketing And Still Make 6 Figures Per Year
Yes - it's possible. You can fail at 99% of your marketing and STILL make 6 or even 7 figures per year. Let me show you how. Create A Great Piece of Marketing To start with - you're going to need a great piece of marketing, and ideally several pieces (but don't worry...
Thinking About Launching An Online Program? Better Read This First…
If you've been thinking of launching an online program... STOP and read this FIRST! 1) If you weren't already thinking about charging upwards of $3,000 for your program, you MUST do so. Here's why.. The minute a client invests in a high priced program, they are...
Should I Reply Or Delete The Bad Comments on My Facebook Ads?
Should you delete those nasty rude comments that have been left on your Facebook Ads, or should you leave them? Let’s take a look!
The Myth of Facebook Likes Leading to Increased Sales
I just got off the phone with a client who told me they had been advised previously to build up hundreds of likes, post content regularly to build up a following - and eventually the sales will come.... (after a few months!) WHAT A LOAD OF RUBBISH! Facebook doesn't...
Should You Be Using YOUR FACE In Your Facebook Ad?
This is a commonly asked question I receive from my clients, most of whom are building a brand around themselves - coaches, consultants, experts, speakers, authors etc....who want to know whether it's important that they use images of themselves in their Facebook...
Don’t Waste Your Time: How To Ensure Better Qualified Appointments From Your Marketing
Are you asking prospects to book themselves in for appointments to discuss buying your services? If so, it's super important that you do NOT let the prospect book themselves straight in WITHOUT asking them some qualifying questions first. Here's why.... Your time must...
How To Launch A High Ticket Group Coaching Program
I’d like to show you in this post how it is relatively easy for coaches and consultants to fill their first group program, just as long as they follow a few simple steps which I’ve outlined below (please note, this post was written in 2015 as I was one of the original...
5 Painful Mistakes That You Are Making With Google AdWords
When set up correctly, AdWords can bring you a steady stream of leads to fuel your business. However, if you don’t take the time to learn how to make it work first, you will likely find yourself throwing money down the drain. Here are 5 of the biggest mistakes that...
3 Tools to Analyse Your Social Media Efforts & Improve Results
If you aren’t constantly analysing your marketing efforts and refining your strategy based on the data you find, then you are leaking cash. Social media is no different, and with a wide range of tools to choose from, you have no excuse to get started... ...Let’s look...
3 Tips For Effectively Managing Your Brand On Social Media
The ever-growing rise in social media usage is causing more and more people to start re-thinking their approach to it. With intelligent business owners using it to carve themselves out as an expert in their niche, and then using that status to propel their businesses...
53 Paid Traffic Platforms You Have Never Heard Of
Ever wanted a full list of the available paid traffic platforms out there? Well now you have it. We have searched far and wide throughout the web and uncovered 53 different paid traffic platforms that you can use today. Split up into sections depending on whether they...
What You Should Know Before Launching Your First Facebook Advert
For a long time now, Facebook have been the most talked about ad platform. Marketers have been constantly getting great results in various industries. Not only does all of the data that Facebook has on its users allow us to pinpoint our perfect prospect, but the...
If You Want To SELL High Priced Services… You Must Be Willing To BUY High Priced Services
So today I'd like to address one of the topics close to my heart. And that is...The number of people that continually seek out free information, free tools, free resources in the hopes of getting "rich", wanting to achieve freedom in their businesses, their lives and...
Why a Lack of Relevancy Could be Destroying Your Effort To Buy Traffic
Last week Claire talked about paid advertising and offered some killer insights to prevent you from giving up on paid media before you truly start to see its potential. Today I want to dig deeper into one specific problem that people tend to make when they are new to...
5 Tips For Becoming a Thought Leader Using Social Media
Becoming a thought leader in your space provides a whole bunch of benefits. The most lucrative effect of becoming a thought leader is that it gives you the opportunity to teach others for high fees, or set up online coaching programs and automate the sales process to...
3 Ways to Increase Exposure to Your Facebook Fan Page’s Content
If you are worried about the change to Facebook’s news feed algorithm, then you are in the right place. The recent changes made it harder for us to get our content in front of our fans, and many people are now looking for ways to better reach their audience and...
How To Get More Sales Leads For Your Business (Yes, Now)
So you need more leads? What business owner doesn't? Maybe you don't have a consistent flow of leads into your business and it's preventing you from growing. Maybe your business is brand new and you haven't really figured out where to get clients yet. Maybe you've...
3 Fundamental Parts of Your Landing Page’s Copywriting To Split Test
Split test. Split test. Split test. If you want to become a true success in your online marketing efforts and create real wealth then you need to know your numbers and you need to know how to split test – EVERYTHING. A slightly difference choice of words on your...
Thank You Pages – Why Aren’t You Doing this? (You Are Probably Doing 2 Out Of 3 of These )
The “thank you” page that comes after a prospect has made a purchase or becomes a lead is the most underused page on every site throughout the internet. Are you making the same mistakes? If the only thing you are doing on your “thank you” page is thanking them, then...
How To Use Profit Maximizers To Explode Your Business (& How McDonalds Do The Same Thing)
A while back we talked about lead magnets and their role within an online funnel, and how you can use them to push prospects towards your products. Today we are going to be looking at maximising profits by offering additional products after they have purchased the...
3 Reasons To Use Advanced Location Targeting on Facebook
If you do any advertising on Facebook, you will know that it is all about getting the right ads in front of the right people. Aligning the message behind the advert with the targeting you have selected is the make or break factor that determines your success. You can...
4 Image Techniques That Encourage Prospects To Connect With Your Brand on Social Media
With people scrolling through their social media feeds faster than you can scream “take a look at my brand”, it is very hard to grab a prospect’s attention long enough to have any kind of effect. One of the most effective ways for achieving this is to use images (when...
My 7 Top Tips For Creating A Profitable Membership Site
As many of you know, I've helped hundreds of people launch membership sites and to date 16,151 people have watched my webinar "How to Turn Your Expertise into a Membership Site" since I created it last year. These are my 7 Top Tips for Creating A PROFITABLE membership...
3 Mistakes That Will Totally SCREW Up Your Next Product Launch
A ton of preparation and planning goes into launching a product, and one mistake can erase all of the hard work that went into creating it. So, I’m sure that if you are planning yours, you are going to want to know the common mistakes that people have made before you....
5 Tips For Adding Bonuses To Your Online Products
If you are selling anything on the internet, bonuses are a great way to offer an incentive so that more prospects take action and purchase. Often, you will find that a well-positioned bonus can be the make or break factor that determines whether or not somebody pulls...
How to Create a Lead Magnet That Will Change Your Business Forever
If you have an online business, are thinking about taking your brick and mortar business online, or even if you are brand new and want to make money on the internet – understanding lead magnets is essential. Every successful marketer is using them, and they are the...
Why You Shouldn’t Expect Your Membership Site To Make You “Rich”
I'm not going to lie to you. It's unlikely you'll ever get to the stage where you're making $100k per month from a Membership Site without putting in some serious effort. So let me show you how you don't NEED it to make you rich - and how in fact you should look at it...
4 Tips For Using Visuals In Your Social Media
Using visuals in your social media campaigns is a sure-fire way of getting your audience’s attention – fast! People are mostly disconnected and uninterested when browsing through their favourite social media platform – whether that is Facebook, Twitter, Instagram or...
5 Reasons to Setup a Face book Page For Your Business
Setting up a fan page takes a matter of minutes, so you have no excuse not to set up your today and benefit from immediate social proof. In today’s age a business without a fan page is falling behind... ...Of course, it takes a lot of dedication to take your fan page...
5 Reasons To Use Social Listening Technology For Your Business
Social media listening is the process of monitoring internet mentions of a particular product, brand, business or even a specific person. With conversations across the web happening constantly, it can be hard to work out what is being said. But with free tools like...
How to launch a profitable course that you haven’t even written
Following on from last week’s post – I’m following this up with another question commonly asked by people launching courses and membership programs. People want to know... "How can I launch a course that I haven’t even written yet?” The first step is to create a...
Using Influencers For Your Marketing Across Social Media
Social media has changed the dynamics between customers and brands. Recommendations from friends are so easily accessible that a positive recommendation goes an extremely long way towards boosting a product’s sales... ...And with this change in dynamics comes a form...