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A great PPC campaign can’t increase your profits unless your landing page does its part. I’ve seen my fair share of Google Ads directed to the homepage or a non-optimal landing page. So today, I’m…

Can you trust Google to consider your best interests, or should you manually tweak every bidding setting? Today, I’ll walk you through everything you need to know to make an informed decision: should you use automated…

Google Ads can get disapproved for various reasons, but one of the peskiest is certainly destination mismatch. Fortunately, I’ve successfully dealt with it throughout my PPC career, and today, I’ll show you how to fix…

When Google disapproves your ad, it promptly tells you what you did wrong – but not exactly how to fix the problem. (This is especially annoying when you want to get a campaign up and…

Every advertiser has woken up to a Google Ads suspension notification at least once. However, if you’re new to Google Ads, don’t panic. Today, I’ll show you how to fix a suspended Google Ads account. Let’s…

As a marketer, if you want to target new or re-engage existing audiences, you absolutely cannot miss out on using Google Ads for YouTube. In fact, a whopping 70% of people purchased a product after seeing…

Diving into the waters of Google Ads can feel intimidating, especially if you don’t know the cost upfront. And while there’s not a special formula to determine the cost, this article will serve as your Google…

You may have a few questions if you’re preparing to run Google Ads. Namely: how much should you spend on Google Ads, and what ROI can you expect?  Today, I’ll show you how to create…

Google Ads has come a long way from yet another channel in our marketing toolkits. These days, it can be a veritable lead generation facility that grows your business and grows with your business. If you’re unsure if Google’s…

If you want to ramp up your paid search performance, you’ve probably considered bidding on competitor brand names on Google Ads. This can give you quite a brand boost, but only if you do it…

There’s nothing like kickstarting your revenue with Google Ads (formerly Google Adwords). The ad platform is scalable, increases your sales, and even lets you track ROI. However, a question that baffles any small business owner…

There’s nothing like Google Ads (or AdWords) to increase your revenue, but how does the bidding really work? If you’re new to PPC advertising, Google’s mysterious auctions can throw you for a loop. So today,…

You’ve heard all about the changes to Google Ads in 2022. Now, the changes coming to Google Ads in 2023 make it necessary to establish proper foundations, harness data and make the right decisions. But…

It’s no secret that Google Ads is one of the best ways to promote your business, generate awareness about your brand, and attract more customers. But here’s the thing: getting started with GA for the…