Adwords

Hello again, and welcome to another month of Google Ads updates! In April, we’ve got Google nudging advertisers further into automation, as well as API changes giving Demand Gen campaigns more bite. Oh…and if you…

If you’re offering dental implants, Google Ads can easily be one of your strongest sources of qualified leads. The high-intent patients you want are Googling implant solutions, phone in hand, one ad away from an…

Welcome back to another month of Google Ads news! This one’s packed, as per usual, and PMax stands out. You’ll see everything from asset testing to chat-based messaging to more tools that sound helpful until…

The topic of divorce is deeply personal and often urgent. People searching for a divorce lawyer usually want to move forward quickly, without jumping through endless hoops, and they’re looking for someone who genuinely understands…

Hello, and welcome to another Google Ads news roundup! This month, we’ve got new Demand Gen controls (finally, more say in where your ads show up), automated creative tools (helpful… maybe), and Google making conversion…

When people need a family lawyer, they need them urgently. Unlike other legal fields like corporate law, most family law clients are making emotional, high-stakes decisions that can’t wait.  Google Ads puts your law firm…

Google Ads is changing, but the days of smart, strategic targeting aren’t over. Layering audiences and keywords is one of the best ways to ensure you’re targeting the right traffic.  By the end of this…

Happy 2025! January’s here to remind us that Google Ads doesn’t rest, and neither should we. From what I’ve seen, this month’s changes are setting the tone for a year that promises to be anything…

Every day, people turn to Google with pressing financial questions that could lead them straight to your expertise. Whether it’s a young couple planning for their first home, a business owner looking for investment advice,…

As the year winds down, it’s time to zoom out and ask where Google Ads is headed in 2025. If you’ve read my recent article, “What’s New in Google Ads in 2025?”, you’re already sharp…

Google Ads ad extensions (now rebranded as “assets”) can dramatically improve your click-through rate (CTR), Quality Score, and ultimately, your campaign’s ROI.  They give your leads more reasons to click – more ways to engage…

When the temperatures soar in the summer or plummet in the winter, HVAC companies like yours become lifelines for comfort. And next time someone searches for “AC repair near me” or “emergency heating services,” your…

Our favourite search engine has been changing rapidly. To make the upcoming year easier for advertisers, I sat down to outline the key changes coming to Google Ads in 2025. I’ll also provide advice on…

From AI-powered shopping features to 2025’s Ads API roadmap, Google is at it again in this month’s PPC news roundup! And with some of these changes already hinting at what’s to come in the next…