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Claire Jarrett – Freelance Marketing Coach & Consultant

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google ads news april 2025
Adwords

Google Ads News for April 2025

ByClaire Jarrett

Hello again, and welcome to another month of Google Ads updates! In April, we’ve got Google nudging advertisers further into automation, as well as API changes giving Demand Gen campaigns more bite. Oh…and if you…

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google ads for dental implants
Adwords

Google Ads for Dental Implants

ByClaire Jarrett

If you’re offering dental implants, Google Ads can easily be one of your strongest sources of qualified leads. The high-intent patients you want are Googling implant solutions, phone in hand, one ad away from an…

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google ads news for march 2025
Adwords

Google Ads News for March 2025

ByClaire Jarrett

Welcome back to another month of Google Ads news! This one’s packed, as per usual, and PMax stands out. You’ll see everything from asset testing to chat-based messaging to more tools that sound helpful until…

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google ads for divorce lawyers: how to acquire more high-quality clients
Adwords

Google Ads for Divorce Lawyers: Attract Qualified Clients, Not Spam Clicks

ByClaire Jarrett

The topic of divorce is deeply personal and often urgent. People searching for a divorce lawyer usually want to move forward quickly, without jumping through endless hoops, and they’re looking for someone who genuinely understands…

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google ads news february 2025
Adwords

Google Ads News for February 2025

ByClaire Jarrett

Hello, and welcome to another Google Ads news roundup! This month, we’ve got new Demand Gen controls (finally, more say in where your ads show up), automated creative tools (helpful… maybe), and Google making conversion…

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google ads for family lawyers
Adwords

Google Ads for Family Lawyers [Featuring Anonymised Data]

ByClaire Jarrett

When people need a family lawyer, they need them urgently. Unlike other legal fields like corporate law, most family law clients are making emotional, high-stakes decisions that can’t wait.  Google Ads puts your law firm…

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will ai replace ppc experts
Adwords

AI Attempts PPC Takeover: Human Experts Fight Back

ByClaire Jarrett

I’ve been in the trenches of PPC for years, and let me tell you, the AI revolution is no joke. But before you start panicking about robots taking your job, let’s get real about what’s…

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google ads audience layering
Adwords

How to Reach Qualified Leads on Google Ads with Audience Layering

ByClaire Jarrett

Google Ads is changing, but the days of smart, strategic targeting aren’t over. Layering audiences and keywords is one of the best ways to ensure you’re targeting the right traffic.  By the end of this…

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google ads changes january 2025
Adwords

Google Ads News: January 2025

ByClaire Jarrett

Happy 2025! January’s here to remind us that Google Ads doesn’t rest, and neither should we. From what I’ve seen, this month’s changes are setting the tone for a year that promises to be anything…

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google ads for financial advisors
Adwords

Build Your Book of Business: Google Ads for Financial Advisors

ByClaire Jarrett

Every day, people turn to Google with pressing financial questions that could lead them straight to your expertise. Whether it’s a young couple planning for their first home, a business owner looking for investment advice,…

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google ads news december 2024
Adwords

Google Ads News: December 2024

ByClaire Jarrett

As the year winds down, it’s time to zoom out and ask where Google Ads is headed in 2025. If you’ve read my recent article, “What’s New in Google Ads in 2025?”, you’re already sharp…

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the definitive guide to google ads assets
Adwords

The Definitive Guide to Google Ads Assets (and Their Use Cases)

ByClaire Jarrett

Google Ads ad extensions (now rebranded as “assets”) can dramatically improve your click-through rate (CTR), Quality Score, and ultimately, your campaign’s ROI.  They give your leads more reasons to click – more ways to engage…

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google ads for hvac companies
Adwords

Google Ads for HVAC Companies

ByClaire Jarrett

When the temperatures soar in the summer or plummet in the winter, HVAC companies like yours become lifelines for comfort. And next time someone searches for “AC repair near me” or “emergency heating services,” your…

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key changes coming to google ads in 2025
Adwords

What’s New in Google Ads in 2025?

ByClaire Jarrett

Our favourite search engine has been changing rapidly. To make the upcoming year easier for advertisers, I sat down to outline the key changes coming to Google Ads in 2025. I’ll also provide advice on…

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Google Ads News: November 2024
Adwords

Google Ads News: November 2024

ByClaire Jarrett

From AI-powered shopping features to 2025’s Ads API roadmap, Google is at it again in this month’s PPC news roundup! And with some of these changes already hinting at what’s to come in the next…

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Recent Posts

  • Google Ads News for April 2025

    Google Ads News for April 2025

    April 18, 2025
  • Google Ads for Dental Implants

    Google Ads for Dental Implants

    March 26, 2025
  • Google Ads News for March 2025

    Google Ads News for March 2025

    March 24, 2025
  • Google Ads for Divorce Lawyers: Attract Qualified Clients, Not Spam Clicks

    Google Ads for Divorce Lawyers: Attract Qualified Clients, Not Spam Clicks

    March 12, 2025
  • Google Ads News for February 2025

    Google Ads News for February 2025

    February 21, 2025

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