Will Google Ads Be Affected By iOS 14

Will Google Ads Be Affected By iOS 14

Advertising as we know it is about to change. Apple is introducing a new update in iOS14 that is going to hugely impact our ability as advertisers to track our results. Apple is blocking tracking of IDFAs (this refers to Apple’s “Identifier for Advertisers”, used by...
Does Running Google Ads Affect My SEO?

Does Running Google Ads Affect My SEO?

Every marketer who has ever considered running Google ads has asked themselves this question: Does Running Google Ads Affect My SEO? The issue has been a fiercely debated one, and you’ll likely encounter two advertising camps (so to say), both armed with strong points...
How to Write Amazing Google Ads Copy

How to Write Amazing Google Ads Copy

What is the number one cause of your Google Ads headache: targeting, or Google Ads copy? If you’re anything like the vast majority of business owners who use Google Ads, then you might have a problem fitting all your benefits into the copy section with that pesky...
What’s Coming to Google Ads in 2021

What’s Coming to Google Ads in 2021

There are very few advertising methods as cost-effective as Google Ads. With precise keyword targeting, a plethora of ad types, and access to billions of searchers, Google’s advertising platform is here to stay. However, Google announced a few changes. So today, I’m...
The Definitive Guide to Google Ads Remarketing

The Definitive Guide to Google Ads Remarketing

Have you ever found yourself looking at your website analytics, only to see that you had a lot of visitors, but not as many sales? Unfortunately, only between 2 and 4% of website visits result in transactions. Some of your visitors may not find your website at the...
How to analyse your competitors’ Google Ads Strategy

How to analyse your competitors’ Google Ads Strategy

Have you ever wondered why you see the same competitors at the top of Google every single time? Have you wished you could figure out what they are doing to stay there day after day? Today, we’re going to reverse engineer the strategy they are using to stay at the top....