I’m an emotionally driven person, and it helps me immensely as a marketer. So I’ve spent a good few years trying to figure out how to explain the beneficial use of “feelings” in marketing. Are you aware that you are influencing your prospects continually through every...
In the past few days I have been contacted by many of you – worrying about the recent uproar with Facebook privacy concerns. Some of you have concerns about what this means for their advertising funnels, and even asking me if they should be considering coming off...
Do you want the foolproof way to take your “real-world” expertise and turn it into an online “funnel” that brings you leads in 7 days or less? If you find yourself speaking at events and conferences, having articles published in the press, and are well known locally –...
I’ve been reading through some of my past posts and realised that while I’m getting closer to the TRUTH – to the essence of who I am – I’ve still got a LONG way to go yet. So this morning, when journaling I realised I needed to go...
Maybe you’re thinking it’s time to start winding down for 2016. Cutting the marketing spend. Maybe you’ve heard that NOW is a bad time to advertise and in be in competition with the main retailers offering Black Friday discounts, Christmas gifts etc...
Today I’d like to talk about something that is very close to my heart that has zero to do with actual marketing but EVERYTHING about getting you more ROI from your marketing spend. If done relentlessly, it will hugely grow your income. Follow up. Let’s...