Do “Feelings” Belong in Marketing?

Do “Feelings” Belong in Marketing?

I’m an emotionally driven person, and it helps me immensely as a marketer. So I’ve spent a good few years trying to figure out how to explain the beneficial use of “feelings” in marketing. Are you aware that you are influencing your prospects continually through every...
Bye Bye Facebook – Is It Time For Plan B?

Bye Bye Facebook – Is It Time For Plan B?

In the past few days I have been contacted by many of you – worrying about the recent uproar with Facebook privacy concerns. Some of you have concerns about what this means for their advertising funnels, and even asking me if they should be considering coming off...