Should You Be Using YOUR FACE In Your Facebook Ad?

Should You Be Using YOUR FACE In Your Facebook Ad?

This is a commonly asked question I receive from my clients, most of whom are building a brand around themselves – coaches, consultants, experts, speakers, authors etc….who want to know whether it’s important that they use images of themselves in...
Facebook Mobile Ads: It’s All About Engagement

Facebook Mobile Ads: It’s All About Engagement

If you have been using any type of paid media you should have tested out Facebook’s mobile ads. If you haven’t, you need to. When you consider that your ideal customer is probably using Facebook on a daily basis from their mobile phone, you owe it to yourself to do...
The 5-Step Process For Tracking Facebook Conversions

The 5-Step Process For Tracking Facebook Conversions

Precise targeting options and cheap clicks are leading to an ever-growing number of marketers and business owners to jump onto Facebook PPC. As more and more money is being invested into Facebook ads, it is important that we learn how to properly track conversions- so...
Remarketing Basics: Get Them To Come Back and Buy

Remarketing Basics: Get Them To Come Back and Buy

We live in a day where brand recognition is everything. Trust doesn’t come easily, and it takes repetitive brand exposure to a consumer before the consumer if ready to make a purchase. On average, around 2% of people that land on a website are ready to convert on that...