If you are creating and uploading ads within Facebook you would have heard of the power editor by now. And if you haven’t, where have you been!?

The power editor offers users advanced options that are not available from within your standard Facebook ads manager account.

One important thing to note is that Facebook routinely offer their new features within the power editor before they roll it out anywhere else. So if you are an active user of the power editor, you can get the jump on the new features before the competition even noticed.

(Though, so many people use the power editor that you would only really be levelling the playing field rather than gaining an advantage.)

Let’s take a look at some of the specific benefits and features inside the power editor, giving you reasons to start using the power editor right now.

Optimise More Efficiently

In the ads manager you can optimise your ad based upon engagement, clicks or impressions. But within the power editor you have more options – you can select a daily unique reach which will allow you to bid on impressions.

Make Changes & Upload in Bulk

If you are actively creating a high number of ads (which you should be ), then you will love the option to bulk upload that the power editor gives you. You can simply upload an excel spreadsheet to create hundreds and even thousands of new ads quickly.

You can also make changes quickly on the fly. Sometimes, you might need to just change something small in an advert to split test it against another ad, and this is easily done from inside the power editor.

Control Where Your Ad Is Placed

You can choose to only advertise to people on a certain mobile device or only show ads when they are connected to wifi. This is great to ensure that your ads are showing to people that are actually capable of engaging and becoming a customer.

Specify The Time To Advertise That Suits You Best

You will love this one if you know exactly when your target market is on Facebook. The power editor lets you improve ROI by only showing ads at the times that your prospects are most likely to notice your ad.

So what are you waiting for?

Start using the power editor to create your ads now!

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