I’m Claire Jarrett, and I’ve been doing this since 2008.
I was one of the first to launch Google Ads training in Europe back in 2008. Over the next 16 years, I subsequently launched SEO, Facebook, Email marketing and Webinar Marketing training programs & consulting.
I’ve worked with thousands of businesses, many of them agencies themselves. I’ve written best-selling books on Google Ads, including the best-selling Rapid Google Ads Success (latest edition: 2024).
And I still run my own ads, using my own money, every single day.
I think I know what brought you here…
I know you didn’t land here because Google Ads is going wonderfully.
But I do have a few ideas of what might’ve brought you here…
Maybe your agency’s campaigns look busy. Traffic’s flowing, you’re spending budget…but your inbox is filled with irrelevant enquiries you wouldn’t dream of passing on to the sales team.
Maybe your CPCs crept up month after month, and you’re left blaming the algorithm for not attracting a single qualified lead.
Or maybe you’ve spent hours inside a dashboard, but still can’t identify why the leads aren’t converting, or why your CRM data doesn’t align with your Google Ads reports.
Running Google Ads with generic strategies doesn’t work, no matter the business.
But when you’re an agency with high-ticket offers, complex funnels, and longer sales cycles on the line, the margin for error is even smaller.
“I am a pretty experienced marketer and know my way around PPC on a high level, but with all the changes that happen and the fact that I have not had a chance to update my knowledge in the last few years I decided to work with an expert. Claire was able to figure out what I knew and what I was missing in just the first call and we spent the next 60 days creating successful campaigns which I can now recreate myself. Highly recommended.”
Why most agencies struggle with running their own Google Ads profitably
Regardless of your level of expertise, we can all agree that Google Ads doesn’t always play fair. Settings shift all the time. Recommendations appear, disappear, and sometimes they drain 90% to 95% of your budget. (I see you, Display Network.)
So while you might know how to build a good campaign, keeping it performing over time is a different kind of work. The kind that takes regular attention and a clear understanding of how Google behaves now, not six months ago.
Some of the most common issues I see (even in well-managed accounts) include:
01.
Campaigns overlapping
… and cannibalising each other’s results.
02.
Budgets leaking
… into irrelevant clicks because of too few negative keywords.
03.
Conversion tracking
… that looks fine on the surface, but you can’t remember the last time you spoke to a qualified lead.
04.
Bidding strategies chosen once
… and never reviewed (even when the business goals have moved on).
Just one of the issues above can throw your entire account off balance. Most accounts I audit for clients are littered with several.
And here’s what I tell those clients: Google Ads works as a connected system.
But when that system breaks, trying to patch it up with assumptions only makes things worse.
The good news: Turning broken systems into lead-gen engines is my full-time job. And I’ve been deep in it for over 17 years.
Why I don’t run an agency, but a consultancy for your Google Ads
My company operates as a PPC consultancy, meaning you’ll get direct access to me and my team. Here’s why I’ve decided on that business model (and why agencies like yours choose me and my team over other PPC providers):
You get direct access to expert-level strategy
I speak your language and meet you in your knowledge zone
I won’t flood you with a million dashboards as an “authority-building” move
I don’t hide behind vanity metrics. Ever.
My goal is to have your ads performing at a level that makes you wonder why you ever thought Google Ads weren’t the right fit.
A few extra things about me:
I don’t bore you with endless theory.
I don’t delegate the real work.
And I don’t sign on clients who aren’t a good fit.
If we work together, it’s because I believe your account can become a scalable, high-converting asset. I work with agencies that:
Want to use Google Ads to attract more ideal clients
Need help fixing underperforming campaigns
Are scaling fast and need expert oversight
Are sick of unclear reports and want to know exactly what’s working and why
Are willing to do hands-on work and not expect a silver bullet for lead generation
The step-by-step process I’ll use to help your agency with your Google Ads
My process starts with a proper audit. It’s a deep review of what’s going on inside your account, major budget wasters, and areas in which we can start getting traction fast.
I deliver these audits as a video walkthrough, usually from 20 to 60 minutes long. I don’t want you to just go “uh-huh, alright,” but to truly understand what’s going on, so we can decode Google Ads together with confidence.
“Very thorough! Very knowledgeable! Claire is the real deal. She really cares about your success and making sure you have all the knowledge you need to succeed with Google Ads. The account audit she conducted was an amazing 40 minute long in-depth video that provided amazing custom insight for my business. I was able to meet 1 on 1 with her multiple times to discuss our plan and how things were improving. Highly recommend.”
Want to keep things in-house? I’ll train your team.
Want to improve what’s already running? We’ll refine and scale what’s working. If something’s hampering your growth, we’ll flag that and deal with it.
Once we agree on a direction, we’ll work together to implement it. This might include:
01.
Cleaning up your account structure & conversion tracking
02.
(Re)building campaigns around actual business goals
03.
Setting realistic expectations around budget, lead quality, and volume
04.
Tracking the right KPIs for success and lead quality
No matter your agency’s PPC needs or your level of expertise, I’ve been there. And I know exactly which levers to pull to help you.
“I engaged Claire because she literally wrote “the” book on running Google Ad Campaigns. Claire truly exceeded my expectations. What impressed me most is that Claire did not give me cookie cutter advice. She focused on my specific objectives and provided me with excellent advice tailored to my unique ad campaigns. I would strongly recommend Claire to any business or entity that needs to start up or improve its Google campaign.”
You’ll walk away feeling wiser about your Google Ads, whether we end up working together or not! 🙂
Wait, I have a question!
Do you offer audits even if I don’t become a client?
Yes. The Google Ads audit is often the most valuable part of the engagement, as you’ll finally see what’s holding you back. If you want to act on it yourself, great. If you want my help…great! You’ll come away with clarity either way.
Can you work with our in-house team?
Absolutely. I’ve trained PPC managers, CMOs, and founders alike. Some of my best clients already knew the lay of the Google Ads land, they just didn’t have time to stay on top of every update.
What if our niche is complicated? What if we’re not a good fit?
Even better! I love working with high-stakes, high-competition or niche industries. However, if it turns out that we’re not the right match, I’ll tell you early on.
Do you outsource any of the work?
No. That’s the point. You’re working with me and my Google Ads management team only!
What should I consider when hiring someone for my agency’s Google Ads?
Don’t fall for fluff. Look for real results. The agency should be able to show proof of their expertise. They should be Google-certified, yes, but that’s the bare minimum. You want a team (or better yet, a person) who actually understands how to generate leads and revenue in B2B marketing, not just clicks.
How do agencies measure and report campaign success?
If an agency sends you 10-page reports packed with jargon and no clear takeaways every month, they’re not the right fit.
You should know within 30 seconds of reading a report:
What worked
What didn’t
What happens next
Good Google Ads consultancies and coaches track real KPIs — not vanity metrics. Think: conversions, cost per lead, ROAS. And they’re not afraid to show you the numbers, even when things aren’t perfect.
How does budgeting for Google Ads for agencies work?
A solid agency doesn’t just “spend your budget” — they fight to get you the highest return.
They’ll test, optimise, reallocate, and eliminate what’s not working — fast.
No “set it and forget it” here. If they’re not treating your budget like their own, it’s a “no.”
What’s the typical cost of hiring an expert for Google Ads for agencies?
Costs vary, but transparency is key. Some agencies charge a flat fee, others take a percentage of your ad spend. Beware of hidden fees or vague pricing structures. If they can’t clearly explain their pricing, they’re not the right fit.
Here’s how I price my consulting when it comes to Google Ads for agencies:
Package
Monthly Fee
Setup Fee
Best For
Core Consultancy
£1000 – £1200
One-time setup fee
Agencies wanting expert input while keeping in-house execution
Growth Partnership
£4000 – $5000
Custom pricing
Agencies scaling aggressively or needing full strategic ownership
How long before I see results from our Google Ads?
It depends on your industry, competition, and budget. Some campaigns see traction in weeks; others take months. Beware of agencies promising instant results — that’s a red flag. A good agency sets realistic expectations based on the account’s historical performance (crucial for adjusting the budget and assuring that only the ideal leads are coming in). The more qualified data you have, the easier it will be too see results from your Google Ads sooner!
18+ years of experience in Google Ads for agencies
