Claire’s Google Ads for Dentists
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Turn clicks into confirmed consultations
If you’ve ever felt your Google Ads campaign is attracting everyone except the patients you want, we need to talk.
I’ve been managing and fixing PPC accounts since 2007, helping dentists turn quiet calendars into steady streams of qualified appointments.
To me and my team, success in Google Ads for dentists means that the patients who click your ads sit in your chairs.
So if you’re tired of ads that nibble at your budget but never sink their teeth into results… keep your eyes peeled.
Best digital marketing experts we know. We’ve been working with Claire and her team for years. We’ve been approached by companies saying they can do it better by using AI, all sorts on LinkedIn that say they have new techniques and advantages over other agencies. We just know that they can’t do it better and won’t do it better. 5 Stars says it all.
Radaam thirlway
What does working with me look like?
Jarrett Digital isn’t an agency. We’re a consultancy, and there’s a difference.
Our goal is simple: we help dentists see where their best appointments are coming from, and get more of them.
You’ll be working directly with me and my small team, which has run and refined dental campaigns for years. We know how to turn clicks into booked treatments, and we’ll walk you through what that takes, step by step.
When we work together, you’ll get a campaign built to attract the patients you want, not just the ones Google decides to send your way.
Here’s a bit of what we’ll focus on:
- A campaign structure that matches your services. Separate ad groups (and sometimes separate campaigns) for dental implants, Invisalign, general dentistry, and more. That way, each dental patient sees an ad that speaks to their needs instead of a generic list of treatments.
- Call and form tracking plus CRM integration. We track phone calls, booked consults, and confirmed treatments. Again, “getting leads” means nothing if they don’t sit in the chair.
- Landing pages that convert. Crafted specifically for each service, with all the trust signals and clarity that turn a “maybe” into a booking. The message that brought them in will be front and centre, creating a straight line towards the conversion.
- Keyword research rooted in how dental patients think. Generic “dentist near me” searches are out (and they’re also expensive). Terms like “cost of veneers in (your city),” “how long does Invisalign take,” and “is dental implant surgery painful” are the queries that reveal high intent and strong motivation. We’ll focus on those.
Very thorough! Very knowledgeable! Claire is the real deal. She really cares about your success and making sure you have all the knowledge you need to succeed with Google Ads. The account audit she conducted was an amazing 40-minute-long in-depth video that provided amazing custom insight for my business. I was able to meet 1 on 1 with her multiple times to discuss our plan and how things were improving. Highly recommend.
Michael
Why your ads aren’t performing as well as they could
If you’ve tried Google Ads and ended up with more spam clicks and no-shows than patients, it’s usually one of these (avoidable) issues:
01.
Your campaign treating services like they’re interchangeable
You offer implants, Invisalign, cleanings, and whitening – all different services. But your campaign will treat all those patients the same if you don’t let Google know otherwise.
02.
The wrong people seeing your ads
You’re paying for searches like “free dental exam” or “dental job openings” because there’s no negative keyword list. And if the Display Network is turned on, your ads are showing up on random blogs and forums, not search pages with intent.
03.
Paying for brand traffic
Many clinics don’t realise Google Ads defaults to bidding on your own name. That means you’re paying for clicks you could’ve had for free, from patients who were already looking for you.
04.
Not tracking real conversions
You’re seeing clicks and leads. But are those people booking? Showing up? Accepting treatment? If Google can’t tell the difference, it’ll keep sending the wrong ones over and over again.
How you and I will get it right with your Google Ads!
Even if you’ve hired a Google Ads agency before, chances are they didn’t set up your campaign as tightly as they should have. Here’s how you and I will approach it differently.
Step 1. An individualised consultation
We start with an in-depth discovery call. You’ll tell me what services you want to promote, what types of patients you love working with, and where your best referrals tend to come from.
If you’re already running ads, we’ll audit what’s there, from keywords to conversions and everything in between. We’ll also uncover which kinds of patients make your day easier (and your work more rewarding), and where the strongest leads usually come from.
If you’re starting fresh, we’ll design the campaign from scratch around your business goals.
We’ll also look at how your competitors are positioning themselves, so we can spot opportunities to outrank them with sharper messaging and better offers.
Step 2. Campaign optimisation or fresh setup of Google Ads for dentists
Here’s where we build (or rebuild) your account.
We’ll:
- Create tightly themed ad groups for each procedure or offer
- Write ad copy that answers patient doubts and highlights what sets you apart
- Design or refine landing pages that match the ad copy and speak directly to the reader’s problem
- Set up conversion tracking for calls, forms, and consult bookings, and link it with your CRM
If you have a seasonal service (e.g. whitening before weddings, or emergency care during Christmas), we’ll build campaigns that speak to that moment.
Step 3. Strategic improvements for long-term growth
Once we’re seeing solid data, we’ll start refining. That might mean:
- Geo-targeting: Serving different ad copy in affluent postcodes vs student-heavy areas.
- Ad asset reviews: Making sure your extensions (like callouts, sitelinks, structured snippets) pull their weight.
- Negative keyword refinement: Cutting out clicks from people looking for free cleanings, walk-in exams, or irrelevant services.
- Budget allocation: Shifting spend towards campaigns that bring in the best patients and weeding out the underperformers.
The goal is always the same: more patients you want. Fewer time-wasters.
I engaged Claire because she literally “wrote the book” on running Google Ad Campaigns. Claire truly exceeded my expectations. What impressed me most is that Claire did not give me cookie-cutter advice. She focused on my specific objectives and provided me with excellent advice tailored to my unique ad campaigns. I would strongly recommend Claire to any business or entity that needs to start up or improve its Google campaign.
mark bluer
What you can expect from working with me
When dentists work with me, we see the following changes:
01.
Patients who mean business
People who’ve done their research, know what they want, and are reaching out to book right away. Not the ones asking for pricing only to never book a service.
02.
Conversion data you can trust
With proper tracking in place, you’ll know which calls turned into bookings, and just as importantly, why. You’ll start to see the patterns: what motivated those patients to say yes, what made them trust you, and how we can find more people just like them.
03.
A calendar for predictable planning
Campaigns built to bring in the kind of enquiries you want, at a pace that matches your team’s capacity, instead of stop-start chaos.
04.
Useful and transparent reports
You’ll get a clear view of what each campaign is bringing in, as well as patient bookings tied to specific services. If teeth whitening leads are surging while implant enquiries have stalled, we’ll spot it fast and shift our focus accordingly.
How much do my services cost?
| Package | Monthly Fee | Setup Fee | Best For |
| Core Consultancy | £1000 – £1200 | One-time setup fee | Dentists who want strategic input while learning to manage ads in-house |
| Growth Partnership | £4000 – £5000 | Custom pricing | Clinics needing full campaign management, plus coaching and reporting |
Need more help understanding your Google Ads capacity? Let’s work on it together!
You know how to treat them. I know how to reach them.
You didn’t start your practice to decode Google Ads. You started it to help people smile, do great work that earns referrals (and lots of money), and build a business that runs on your terms.
If you’re done paying for leads that vanish and ready to attract real patients who are ready to book, let’s talk. Your calendar and your reputation deserve better.
Questions I often hear about Google Ads for dentists
Do Google Ads work for dentists?
Yes, but only when the setup matches how your practice works.
Google Ads is one of the best ways to show up when patients are searching for treatments you offer. Implants, Invisalign, whitening…whatever your speciality is, there’s a way to target the right people at the right time.
Where things go wrong is when your campaign’s trying to be everything to everyone. That’s when you get clicks from price shoppers, no-shows, or people asking if you do nail extensions. (Yes, I’ve seen it much more than once.)
Run it properly with an experienced PPC consultant, and Google Ads can be the most scalable way to grow a dental practice in 2025.
How do I increase my Google reviews as a dentist?
When someone sees your ad for a more complex procedure like dental implants, you can be sure they will want to read reviews from your other patients. That’s why it’s crucial to strengthen your overall presence with reviews.
Ask for reviews at the right time. That’s often after a successful appointment or a visible transformation. For example, when your patient’s beaming at the mirror or thanking you for getting them in on short notice.
Get good reviews: they improve your Google Ads performance too, especially if you’ve decided to become Google Guaranteed. They act as trust signals on your landing pages and strengthen your local ranking. Win-win.
Finally, make it easy for patients to leave reviews. Have your front desk send a direct link. Automate it in your CRM. Mention it at checkout.
If I’m not ready for a full consultation, do you offer other services?
Yes, I offer Google Ads audits, and they’re often the most eye-opening part of the process.
If you just want a second opinion or a walkthrough of why your campaign’s leaking budget, an audit is the way to go. No obligation to continue with my Google Ads management services after that.
What should I consider when hiring someone for Google Ads for dentists?
Look for someone who understands your industry. Dental campaigns aren’t like e-commerce or B2B. They’re local, trust-based, and often costlier.
A Google Ads coach (like me!) will explain the why behind the settings, not just the what. You should walk away from every meeting with more clarity than you came in with, not more questions.
How much should dental practices spend on Google Ads?
Your budget depends on a few key things, including:
- How many new patients can you realistically take on?
- Your location (and how competitive it is, as this will define your Cost Per Click which is currently at around $6.69 for Google Ads for dentists)
- The procedures you want to promote (implants cost more than cleanings)
I always recommend starting with a consultation. That way, we can look at the numbers and figure out a budget that makes sense, without you overspending or underdelivering.
18+ years of experience in Google Ads for dentists
Schedule your personalised consultation with me