Claire’s Google Ads for Plumbers
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I’m Claire Jarrett. You fix leaks in the pipes, and I fix leaks in Google Ads for plumbers.
I don’t show up with a wrench, but I show up with the PPC experience. I take what you know, add what I know, and we build ads that flood you with new business.
I launched the UK’s first Google Ads training back in 2008 and have helped thousands of professionals (many of them plumbers) turn underperforming campaigns into steady sources of new business.
Amazing – Best of Class! Claire and team are nothing short of incredible. Working with them feels like having a secret weapon in the marketing world. Their strong outstanding efforts have helped us triple our growth—it’s been a game-changer.
George McGehrin
I’ve seen everything that can go wrong with Google Ads for plumbers – I’ve audited the accounts after the mess. Some of the things I’ve seen, and which I encourage you to cross-check your account for:
- Generic ad groups targeting everything from “boiler service” to “blocked toilet” with the same ad, making your potential customers feel like you won’t be able to meet their specific need.
- A recycled account structure from other service businesses because “it’s kind of the same,” showing the peril of not individually assessing every business.
- Expensive ads taking people to a homepage with no urgency, no phone number above the fold, and no sign they’re on call. Way to waste those £100!
I’ve seen it all. The worst part was watching perfect-fit customers slip away to the competition over something so fixable.
And that’s exactly why I teach my clients how to build ad systems they can rely on to grow their plumbing businesses through Google Ads.
What does working with me look like?
You see, I don’t run an agency. Jarrett Digital is a consultancy. In other words…
You’re not signing up to work with a junior team member after an initial call with the founder. No. You’ll work closely with me and my team throughout, so I will always keep an eye on your results and keep your growth goals in mind.
Here’s just a glimpse of what we’ll work on together:
- Restructuring campaigns so “boiler servicing” doesn’t appear when someone’s frantically searching for “emergency plumber near me.” Different intent, different urgency, different ad.
- Setting up real conversion tracking, including phone calls, job bookings, and even CRM follow-ups. Because if you can trace where your best leads came from, you can invest more to get even more business out of every channel.
- Writing ads that speak to problems, not just list services. Spoiler: “24/7 Emergency Response” is wasted if it’s buried in a third paragraph under your bio.
- Building straightforward landing pages that get the call. Clear information, fast load times, and a slippery slope towards a big button that says call now.
- Reviewing your search terms like a hawk to cut out useless clicks, whether it’s people kilometres outside your service area or browsers looking for unrelated information.
- Segmenting by service and suburb so you’re not bidding on broad “plumber” terms when you really want blocked drains in Bristol or boiler repairs in Cardiff.
This is just the start. Every plumbing campaign is different, and so is every strategy I build.
Claire is fantastic! Her skill and knowledge has really helped me better understand how to setup and optimise our ads account. It has been a pleasure to work with her and I wouldn’t hesitate in recommending her to others.
Brandt maybury
Where most Google Ads for plumbers go sideways
Already working with an agency or trying to make your Google Ads work for you? Make sure you’re not suffering from…
01.
Targeting low-intent keywords
Someone looking for a broad “plumbing” or “water leak” isn’t your ideal customer. They’re most likely a DIY-er and not who you want to spend click money on.
02.
Ad copy as bland as tea that hasn’t steeped long enough
Your ads need to be hyper-focused on the reasons leads should choose you. 24/7 emergency response, free quotes, years of experience… All of this will make you stand out.
03.
No conversion tracking
If you’re not tracking calls or booked jobs, you have no idea what’s working. Every pound you spend must be tied to measurable outcomes.
04.
Set-it-and-forget-it mentality
Google Ads is not a static platform. Plumbing campaigns require continuous monitoring, budget adjustments, A/B testing, and keyword refinement.
And this is where you and I will go right with Google Ads for plumbers!
Step 1. An individualised consultation
We’ll start with the foundations through a discovery call and the initial audit of your ad account (if you already run ads). If this is your first time with Google Ads, I’ll get an understanding of how your business is currently attracting the best-paying customers, so we can scale the approach through Google Ads.
We’ll talk through the specific challenges you’re facing, whether it’s not getting enough quality leads, wasted ad spend, or low return from your current Google Ads efforts. I’ll take the time to understand your business, how you’ve approached paid ads in the past, and what sets you apart in your local market.
The goal of this one-on-one strategy review is to pinpoint exactly how you can stand out from other plumbing companies running ads and build a campaign that plays to your strengths.
You’ll stop being just another option and become the obvious choice for the right customers.
Step 2. Initial optimisation or setup of Google Ads for plumbers
Depending on your current Google Ads stage (running them or just starting), my team and I will work closely with you to build a high-performing campaign.
We begin by refining your landing page copy to ensure it communicates clearly to your ideal customer. Then, we analyse your keyword targeting to ensure you’re investing in search terms that attract enquiries from customers ready to pay for you to solve their issues right away (and not only shopping for options).
We also analyse how your competitors are addressing the audience and what you can do to outmanoeuvre them within your local market.
By combining your on-the-ground expertise with our deep understanding of Google Ads for plumbers, we’ll create a campaign that attracts customers just like the ones you’ve had the best experiences with in the past!
Step 3. Strategic improvements for long-term success
With your campaign now gathering data vital to improving the results even beyond the initial returns, we’ll start employing strategies such as:
- Local targeting – We’ll implement geo-targeting and keyword refinement to ensure your ads only appear to users in your service zones.
- Ad extensions – We’ll add ad extensions like call, location, and offer extensions to display maximum information in your ad and weed out the low-quality leads who may have bothered you otherwise.
- Seasonal campaigns – Plumbing needs change with the seasons, and so should Google Ads for plumbers. During winter, we may focus on urgent services like frozen pipes, boiler breakdowns, or emergency heating repairs. In spring and summer, we might shift attention to services like outdoor tap installations, water system maintenance, or bathroom renovations, all to keep you top of mind at precisely the right moment!
And more! Google Ads is a phenomenal toolset, and with our combined experience, we can quickly make it work like a profitable customer-generating factory for your plumbing business!
Claire created a 20 minute video for me explaining all of the issues that I had with my account and how to go about fixing them. When I did, I saw almost immediate positive results. The impressions increased, the click-through rate increased, the quality score improved and most importantly the cost per lead went down by more than 40%! My only regret is that I didn’t reach out to Claire sooner.
Chuck K.
What results can you expect from working with me?
The best campaigns show promise from the very start.
Once we start implementing the changes, you’ll start to see:
01.
Higher-qualified enquiries
You’ll notice fewer DIY-ers calling you for a no-obligation quote and more people reaching out for emergencies or ambitious projects that require your unique expertise.
02.
Conversions you can see (and feel on your bottom line)
Since we’ll implement conversion tracking, you’ll also be able to review and map all the calls you’ve received to the leads Google Ads has sent your way.
03.
Consistent, scalable lead generation
No more peaks and troughs. We’ll build campaigns that deliver a steady flow of qualified leads, so you can confidently plan your workload.
04.
Clear reporting and full transparency
You’ll never be left wondering what your budget is doing. I’ll provide clear, jargon-free reporting that shows exactly how your campaign is performing (and what we can do to make it perform even better).
No guesswork. Just results that have a real impact.
How much do my services cost?
Here’s exactly what you can expect to invest when we work together:
| Package | Monthly Fee | Setup Fee | Best For |
| Core Consultancy | £1000 – £1200 | One-time setup fee | Plumbers wanting strategic input while learning how to manage their own ads |
| Growth Partnership | £4000 – $5000 | Custom pricing | Businesses growing fast or needing full campaign management + coaching |
Between tiers or need a custom setup? We can map that out together!
Let’s bring more of what you signed up for!
The money.
Emergency calls where you walk in, solve the problem, and walk out a hero.
Renovation projects from customers who understand that yes, all that time will be time well spent.
That’s what a good Google Ads setup does.
And that’s what we’ll build together.
Questions I often hear about Google Ads for plumbers
Do you offer Google Ads audits even if I don’t become a client?
Yes. The Google Ads audit truly helps, and it’s not tied to signing a contract. It’s a great way to see how you could be getting more returns from your Google Ads account.
Do you outsource any of the work?
No. You’ll be working only with me and my Google Ads management services team!
What should I consider when hiring someone for my Google Ads for plumbers?
When hiring a PPC consultant for your plumbing business, look for someone who understands the type of business you do daily:
- Emergency projects
- Renovation projects
- Scheduled repairs
And so on! As I mentioned in my paragraph about seasonal campaigns, the best providers of Google Ads for plumbers and Google Ads coaches should understand the ebbs and flows of your business and show you how to maximise results at every stage.
Finally, you should know where your budget is allocated. Avoid providers who don’t show you the numbers.
Do Google Ads work for plumbers?
Yes, Google Ads are a natural fit for plumbers! Most people turn to Google when they need to find a reliable plumber in their vicinity, and seeing your name advertised as the ideal solution for their current conundrum is an excellent way to meet them when they’re ready to pay for your services.
How much should plumbers spend on Google Ads and PPC?
Your definitive budget will depend on your local competition, key service areas, and your capacity to handle the incoming leads.
This is where I recommend a tailored consult because it’ll help me see your previous Google Ads results, understand your current goals, and calculate the budgets to get started with.
What’s the typical cost of hiring a Google Ads consultant for plumbers?
Costs vary, but transparency is key. Some agencies charge a flat fee, others take a percentage of your ad spend. Here’s how I price my Google Ads services for plumbers:
| Package | Monthly Fee | Setup Fee | Best For |
| Core Consultancy | £1000 – £1200 | One-time setup fee | Plumbers wanting expert input while implementing the learnings themselves |
| Growth Partnership | £4000 – $5000 | Custom pricing | Plumbing businesses growing significantly or needing full management |
Do Google Local Service Ads work for plumbers?
Local Service Ads (LSAs) are a natural fit for plumbers! They’ll show your business at the top of the results page with a Google Guaranteed badge, an important trust signal to searchers.
I get most of my business through referrals; do I need Google Ads?
Yes. Referrals are amazing, but they’re not a scalable way to build a business. If you work project-to-project and haven’t invested in your visibility, there is a high chance referrals will dry up when you need them most.
With Google Ads for plumbers, you’ll have a solid process to continuously get new business in through the door (or the phone)!
18+ years of experience in Google Ads for plumbers
Schedule your personalised consultation with me