For the majority of people, their most trusted source for new products or services is their friends or family. If your mother tells you that you would love the new restaurant that opened in town, you check it out.
If your best friend insists that the new nightclub is the hottest place in town, you are there.
When it comes to buying new products or services, it’s the people closes to you that are most likely to influence you.
With that in mind, what can we do as marketers to encourage the recommendations that we receive?
Well, with social media- there is a way.
Step One- Identify an Appropriate Platform
The first thing that you need to do is identify the social network that your target market is most likely to hang out. For the most part, this is going to be Facebook, but some of you B2B businesses may be better suited to something like Linkedin.
Step Two- Ask & Incentivize
The next step is to bribe!
If you offer a discount, run a contest or give something away for free in exchange for a recommendation- the cost you spent is tiny compared to the value of acquiring a new customer.
Step Three- Make It Easy
When it comes to actually asking your customers to recommend you on social media, make sure you have a pre-designed message to make it as easy as possible for them.
If they have to spend time creating their own, they may decide it is all far too much effort and give up altogether. (People are naturally lazy, make it easy for them!
When designing this message, get creative and be different.
Use an angle that people would interest people rather than a mindless promotion to ‘buy my product!’
It really is that simple, it doesn’t need to be complicated. I wanted to make it as straight forward as possible because most of the creativity needs to come from you- there is little I can do unless I understand your business and marketplace.
Now that you have the steps, it’s your turn! Make it subtle, and try not to come across as being intrusive.
You can easily set this up as part of your marketing funnel and automate the whole thing once you have tested to see if it works. Customers could receive an email with all of the details after they have been a customer long enough to suggest that they are happy!