The Six Essential Criteria For Launching An Online Product

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Last Updated on: 7th May 2024, 09:25 pm

Think you are ready to take your knowledge to the Internet and make thousands? If you think you are ready, then you probably are.

But, there are some things to double check first.

If you enter a marketplace without first checking to see if it is viable, you could end up wasting a great deal of time.

Let’s jump into it.


Size – We will start with an obvious one. The niche or marketplace that you are looking to enter needs to have enough interest to make it easy to sell your product.

Make sure there is enough active prospects or there simply won’t be enough people to market to.


Congregated Prospects- It is also essential that the prospects group together to make it easy to market your product to. It will be really hard to sell your product if your target market doesn’t share a common place to congregate.

If you can find live events or forums on the internet where your target market is actively communicating with each other, it’s a good sign that you are on to a winner.


Passionate- It is so much easier to sell to a prospect that is truly passionate about the niche you are in, you don’t need to sell them on the idea of why it is great. 

Passionate prospects make for very lucrative targets for your marketing.


Money- A fairly obvious one, your target market needs to have money. There is little point in choosing a market filled with college students because they notoriously have barely and cash to part with.

If you want to make money, make sure they have it.


Addiction- It is also really important that the prospects are ridiculously addicted to the niche. If they are addicted, they are desperate to learn absolutely everything they can, and your product fulfills that desire.


Accessible- Finally, you need to have easily accessible prospects. It must be possible to put your product in front of them with your marketing or you will find it impossible to get any exposure.

With all that in mind, make sure you ask yourself the following questions before considering entering a certain marketplace with your product.

  • Is there a decent number of prospects in this marketplace?
  • Can I find prospects grouped together anywhere? (Live events, forums etc)
  • Are they passionate about the niche? Do they have enough interest to ensure my product will receive the attention it deserves?
  • Are these prospects passionate about learning more?
  • Do these prospects have enough money to make it worthwhile?
  • Can I access these prospects on the Internet through marketing?


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