Your Google Ads reports look fine. Your phone should be ringing more than it is.
That gap between what the data says and what you're actually experiencing? It's not in your head. In 19 years of managing Google Ads, we've never taken over an account where the tracking was telling the truth. Not one. That's where we start.
Takes 2 minutes. No pitch. If we can't help, we'll tell you. If we're not the right fit, we'll tell you that too.
Let's Have a Look
Here's what I see when I open a new account for the first time.
I've audited hundreds of Google Ads accounts. Lawyers, dentists, doctors, HVAC companies, property managers — professional services businesses spending real money on clicks.
The first thing I check isn't the campaigns. It isn't the keywords. It isn't the ads.
It's the tracking.
Because if the tracking is wrong — and it almost always is — then the reports are wrong. And if the reports are wrong, every decision being made about the account is wrong. The campaigns get blamed for a measurement problem. Budgets get cut when they should be reallocated. Good keywords get paused while bad ones keep running.
That's the expensive part. Not the wasted clicks. The wasted decisions.
Last month I opened an account spending $8,000 a month. The reports showed 62 conversions. Looked healthy. When I dug in, 44 of those "conversions" were page scrolls and button clicks that Google was counting as leads. The real number — actual phone calls and form submissions from people who wanted to hire this firm — was 18. The account wasn't performing well. It was being measured badly.
Nobody had checked. The reports looked fine.
The Three Things Eating Your Budget
I'm not going to tell you your account is a disaster. I'm going to show you what's probably going on.
1. You're paying for searches that will never convert.
Open your Google Ads account. Go to Keywords → Search Terms. Look at what people actually typed before clicking your ad. If you're a personal injury lawyer, you'll find clicks from people searching "free legal advice," "how to sue someone yourself," and "law school requirements." Those aren't your clients. They're your budget.
Typically 30-40% of spend goes to search terms like these. On $5,000 a month, that's $1,500-2,000 every month on people who were never going to call. Not because anyone set it up wrong on purpose — because the default settings in Google Ads are designed to spend broadly, and nobody went back to clean it up.
2. Google's own recommendations are making it worse.
Google reps call. They have "suggestions." Broad match expansion. Performance Max campaigns. Automated bid strategies. Every single one of these is designed to increase your ad spend. Google's recommendation engine has one job, and it's not your profitability.
We spend a genuine part of our time undoing what Google's recommendations have done to accounts. That's not an exaggeration. It's Tuesday.
3. Your reports don't connect to your revenue.
This is the one that concerns me most. Your Google Ads dashboard says you got 50 leads last month. How many of those became paying clients? If you can't answer that question within 30 seconds, your tracking isn't doing its job. You're spending money and hoping it works. That's not a strategy.
Who This Is For
I'm selective. Not for the sake of it. Because when the fit isn't right, we both lose.
This is for professional services businesses:
This is not for:
I've walked away from more clients than I've taken on. Not because I'm selective for the sake of it. Because I've been burned enough times to know that when the fit isn't right, we both lose. Before anything else, I need to know whether I can actually help you. If I can't, I'll tell you.
How This Works
It's straightforward. No surprises.
1. You fill in the form below. Name, phone number, what your business does. That's it.
2. We look at your account. I'll ask for read-only access to your Google Ads. We check the tracking first. Then campaign structure, keywords, search terms, wasted spend. If you're not running ads yet, we research your market instead — what the clicks cost in your area, who's competing, what's realistic.
3. We walk you through it. Live. Not a PDF. Not a templated report. I walk you through what we found, on a call, and tell you what I'd do. What I'd keep. What I'd change. What I wouldn't touch. If we can help, I'll explain exactly how. If we can't, I'll tell you why.
The it's your call
A Few Things You Should Know
I run a consultancy, not an agency.
The person you talk to is connected to the person who does the work. We don't sell you one thing and deliver another. Kevin, my Head of PPC — four years with us — personally oversees your account. I diagnose and set strategy. He executes.
We require a 6-month minimum.
Not to lock you in. Because Google Ads optimisation takes time. Months 1-2 are diagnostic. The real improvements show in months 3-6. If you left after two months, you'd be walking away right when it starts to work. I'd rather be honest about the timeline than take your money and have you blame the platform.
We'll tell you when ads aren't the problem.
Most agencies won't do this — it's not in their commercial interest. If your website can't convert traffic, or your market can't sustain your budget, or your offer needs work before ads can help — we'll tell you. That's the difference between a consultancy and an agency. We're paid to tell you what's true, not what keeps the contract running.
Questions You Probably Have
"Google Ads didn't work for us before."
It probably did work. The setup probably didn't. Broad match keywords pulling the wrong traffic, no conversion tracking, a landing page that didn't match the ad — these are the usual suspects. The platform is fine. The configuration failed. That's exactly what the audit diagnoses.
"We had a bad experience with an agency."
I hear this more than I'd like. The industry has a trust problem. Agencies take on too many clients, staff them with junior people, and send reports that look professional but don't connect to what actually happened. I don't run that model. 35 clients. Senior team. Four years working together. If that's still not enough, the audit is free — you can judge the quality of the diagnostic before committing to anything.
"Why should I trust someone who reached out to me?"
Fair question. You shouldn't — yet. That's what the audit is for. It's free. It's specific to your account. By the end of it, you'll know whether we understand your business and your market. If we do, you'll know. If we don't, you'll know that too. The audit does the work of building trust that a pitch deck never could.
"What's it going to cost if I move forward?"
Management starts at $2,000 per month, plus a one-time setup fee. The setup covers 15-20 hours of specialist work — auditing, fixing tracking, rebuilding structure. I'm telling you now so there are no surprises on the call. If you're expecting $500/month management, we're not the right fit. If you understand that quality management costs real money and you want to know it's being spent properly — let's talk.
Request Your Free Audit
No obligation. No pitch. Just a clear picture of what your Google Ads account is actually doing with your money.