Google Ads Book: Achieve Rapid Google Ads Success in 7 Simple Steps

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2nd edition is now live as of 2024! Are you ready to take the reins of your Google Ads in 2024 and drive 10x more qualified leads? 

This bestselling book is the ultimate guide to setting up your Google Ads account, selecting the right keywords, and optimising your campaigns. Implement simple and advanced techniques. Lower your costs & increase your ROI.

Who Am I?

My name is Claire Jarrett, and I’ve been a Google Ads coach and Google Ads expert for over 16 years.

Since 2007, I’ve helped thousands of business owners attract more top-quality leads, increase revenue, and grow their businesses. I’ve grown (and sold) multiple firms with the help of Google Ads.

I know where you’re coming from. Revenue is the lifeblood of our businesses.

And Google Ads is the place to be.

I’ve tried, tested, and refined the methods I’m about to share with you over the past 15 years. Today, you’ll get the most critical insights in a single Google AdWords book. 

Who Should Read This Google Ads Book?

You need this book if you are:

  • A small or mid-size business owner who wants more leads for their business
  • New to Google Ads and ensuring your account is set up correctly
  • Experienced in Google Ads but want to take it a step further with tried & true best practices

This book is for you if you want to find the methods I used to help Joanna, a B2B client of mine, expand into new territories and generate $35,000 in additional revenue.

Google Ads campaign manager screenshot of a successful ads account

If you want to get more leads than you could’ve ever expected (which happened to Richard, my client in B2C, who went from 0 to 75 highly-qualified Google Ads leads daily), this book is for you.

I’ve condensed all my Google Ads training, Google Ads consulting, and Google Ads management experience into practical methods and checklists that will help you generate predictable results.

What My Google Ads Book Will Teach You

  • How to set up your Google Ads campaign successfully from start to finish
  • The exact methods that helped people like you 10x their revenue
  • Google Ads strategies that I tried, tested, and refined over the past 15 years
  • Why you should never let Google’s AI take complete control over your account
  • How to use data and insights to run smarter campaigns
  • The ideal Google Ads campaign structure
  • How to analyse your competitors (and beat them at their game)
  • How to get into the mind of your prospects and intercept their searches with the right keywords
  • Common mistakes (and how to avoid them)
  • Best practices for ads, landing pages, and testing
  • Tracking your campaigns
  • Monitoring and optimising your campaigns, so they drive more top-quality leads at a lower cost
  • How to monitor your competitors and spot opportunities before they do!

And more!

Make Google Ads Work for Your Business

Set up your Google Ads campaign with a step-by-step best practices tutorial. If Google Ads seemed overwhelming to you in the past, it’s time to demystify it and start using it like a PPC professional!

Reach Top-Quality Leads

Are you still copying keyword strategies you found on a random blog? I’ll show you how to use the knowledge of your customers to uncover the right keywords. 

Track and Understand Your Google Ads Success

See and understand what’s happening behind the scenes of your Google Ads account. Monitor the right metrics and optimise to get even better results. I’ll show you how to set up your monitoring so you’re not spending a minute longer than you should be managing your ads.

Advanced Strategies (that you can apply even as a beginner!)

Scheduling your ads based on your audience’s activity times, reaching prospects who never converted on your landing page, adjusting bids based on devices, and targeting conversions… You don’t have to be a PPC pro to do it!

How to Use This Google Ads PDF Book

Help with Campaign Setup

Launch powerful campaigns with a step-by-step tutorial. Simply follow along as you build your own campaign! You’ll get helpful screenshots showing you where to find the key settings, and you can see my own examples of successful campaigns.

Grasp the Fundamentals of Google Ads Success

You can also read the book before setting up your Google Ads account to get a sense of the principles. My goal is to show you how to think about the PPC platform, so you can apply future best practices confidently.

Optimise Existing Campaigns

You can use this book as a checklist if you’ve already set up Google Ads campaigns. Ensure you’re following the best practices and using tried & true methods to improve your Quality Score (and reduce your cost-per-click). Identify if your ROI is as high as it can be. Reduce your costs. Improve your ability to attract the right leads at the right time.

Screenshot of a Google Ads campaign manager account showing how to set up a Google Ads remarketing campaign

Stay One Step Ahead of Your Competition

Once your ROI has increased, it’s time to grow it even higher and turn one-time purchasers into repeat customers! This Google Ads book shows you how to set up a powerful remarketing campaign, learn from your account, and create the right ad group system for different audiences.

What Readers & Clients Say

Claire has changed the trajectory of…

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Claire has changed the trajectory of our business. She has also taught us so much about what it means to leverage marketing dollars so every cent is driving sales. She is strategic and pushes us to be better.
Kathleen Jasper

There are lots of Google Ads Trainers…

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There are lots of Google Ads Trainers and training materials out there but the best Trainers stand the test of time, stay up to date and adapt their strategies to this fluid Paid Ads platform.

Not only that but Claire is a practitioner of Google Ads with her own Agency using her own money in the auction ‘trenches’ day after day, advertising her own services, rather than a strategy theorist.

These are the main reasons why I chose Claire to mentor my skills over the last 7 years.
Alan Tobutt

She’s the best Adwords consultant

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Claire really does know her stuff….!
She has succeeded where 6 other companies have failed to produce effective adwords campaigns.
She was recommended to me by a colleague and I haven’t looked back.
Would definitely recommend.
Jim P

Are You Getting the Top-Quality Google Ads Leads Your Business Deserves?

Turn Google Ads into your personal lead generation facility! My Google Ads PDF book brings you 15+ years of knowledge distilled into actionable frameworks you can apply from day #1.

Don’t settle for less!