Claire Jarrett – Expert Google Ads Consultant

Testimonials taken directly from Trustpilot

What kind of results can you expect from a well-managed Google Ads campaign?

When you and I team up to scale your lead generation and sales, here’s what we’ll be capable of accomplishing:

• The first thing you’ll notice is the increase in qualified conversations. You won’t be corresponding or talking to prospects who ask for discounts anymore, but to people who understand the value of your services (and the cost).
• A well-managed Google Ads campaign will also consistently deliver conversions.
• In the long term, your customer acquisition costs might also decrease.
• You’ll see an increase in ROAS (Return on Ad Spend). Thanks to Google Ads optimisation, we’ll work together to get rid of the unprofitable aspects of your campaigns, so that every penny in your budget goes towards profitable clicks.

And this is just the tip of the iceberg! The best campaigns can also provide data to inform your entire marketing strategy, as well as increase your customers’ average order or lifetime values!

Questions I often hear about Google Ads…

1. What strategies do Google Ads consultants use to increase profits and cut costs?

The first strategy that I employ as a Google Ads consultant is understanding your high-level strategy and pairing it with the technical possibilities of Google Ads.

For example, if your goal is to increase conversions, a generic consultant might just start running a new campaign. I, on the other hand, look at what you have right now: do we have a potentially profitable remarketing audience? Since the costs of remarketing campaigns are lower than the costs of brand-new campaigns, together, we might decide to start with remarketing first.

Similarly, great Google Ads consultants focus on audience segmentation, so you’re not just driving any kind of traffic – but highly-qualified traffic, ensuring that each penny is aligned with your growth goals.

Of course, optimisation goes hand-in-hand with proactive initiatives. Your 5% conversion rate might be good, but I’ll perform tests to ensure that we increase it even further!

2. How can I avoid expensive mistakes and scams in Google Ads?

Ineffective Google Ads campaigns can put a significant dent in your advertising budget. Unfortunately, there are many inexperienced “consultants” who promise the world and then fail to deliver a single conversion.

The best way to avoid scams and expensive mistakes is to focus on your Google Ads consultant selection criteria:

• Do they have experience and reviews in your industry? -> They will understand the unique challenges of competing in that space. For example, due to my extensive experience in working with law firms, I understand where we can decrease Cost-per-Click and which strategies work best when speaking to a corporate audience vs consumers.
• How detailed is their pre-campaign research? -> They should take the time to get to know your business and create a bespoke strategy, instead of just presenting you with a list of keywords and calling it a day.
• Are they realistic about the challenges? -> An experienced consultant knows that Google Ads aren’t silver bullets to magically fix all the issues with your offer. They will, however, work with you to improve your positioning and messaging, so that you can compete in the market.

3. How do experienced Google Ads consultants grow leads, sales, and profits quickly?

Experienced Google Ads consultants use a mix of strategy, audience segmentation, and technical optimisation to scale your campaigns and deliver even more profits. For example, I’ll start with a personalised consultation where we identify your PPC opportunities:

• What do you offer that your competitors don’t?
• What does your competitors’ presence look like? What are they missing?
• How can we segment your audience to the most detailed common denominator, and what messaging will resonate with them?

Then, we layer on the technical, i.e. the placement of your offers:

• Which campaign types in Google Ads will work best for your goals and audiences?
• What bidding strategy will reduce your CPC maximally, while increasing your results?
• What placements, audiences, keywords, and other aspects should we exclude?

Continuously, we monitor the key metrics such as acquisition costs, order values, and lifetime value, so that you and I can dynamically optimise your campaigns to deliver the optimal results as quickly as possible.

4. How does a Google Ads consultant reduce the risk for my business?

An experienced Google Ads consultant has been through the trial and error phases many, many times — you won’t have to be the guinea pig. While every business is unique and every campaign requires testing, there are fundamentals that experienced consultants such as myself have grasped very, very well.

Secondly, we understand the industry’s PPC landscape, so we can identify the weaknesses you should mitigate in your offers or campaigns.

And finally, you can build a predictable and scalable lead generation process to provide new users, customers, or clients for years to come, instead of trying new and unpredictable channels that can dry up when you need them the most.

5. Why is Google Ads getting harder to use successfully? What changed since the AdWords days?

3 key factors made Google Ads more complex in the past 17 years. (And, mind you, I was the first person to launch Google AdWords training in Europe back in 2008, so I’ve been staying pretty up to date.)

• Market competition – Google Ads is now known to be a profitable channel accessible to companies with a budget. Back in the day, it was still “online advertising” – today, online advertising is the most profitable option and a huge part of your marketing budget.
• Platform changes – Google Ads has evolved from the days of text or image-only ads. It’s a fleshed-out platform with thousands of features. This means you’ll have to spend a lot of time educating yourself on it, and one or two tutorials are no longer enough. There are intricacies you need to understand if you want to run profitable campaigns.
• Consumer preference changes – Consumers are no longer so quick to click on ads. In B2B, they also do more of the research themselves instead of contacting the sales representatives.

All of this means that you can no longer DIY ads – not if you want them to become profitable in less than a year. With an experienced Google Ads consultant, you get started with results right away.