Don’t just get more leads. Get better leads with an experienced freelance PPC consultant and specialist!

How Can My PPC Consultancy Services Help You?

Most businesses use pay-per-click to generate leads, bookings, and appointments. The problem is that very few of those leads turn out to be the ideal prospects who become repeat clients.

Some of them may waste the time of your team, and may not fit your ideal client profile. It makes sense to focus your budget correctly.

My PPC Consultancy service is 100% focused on helping your company reach its ideal prospects. As a Google Ad consultant, I will help you to maximise your budget right from the campaign setup and ensure you target the prospects whose lifetime value will grow.

Are Your Pay Per Click Leads Turning into Repeat Customers?

Your main metric shouldn’t be campaign traffic. It needs to be conversion quality.

Don’t settle for low-quality leads just because you’ve paid for the traffic.

As a PPC expert and PPC consultant, I use proven ways to tailor your ads to the right prospects.

Stop thinking about traffic. Focus on conversion quality.

Can You Get Help From a PPC Specialist To Implement & Scale Your Existing Strategy?

What would happen if you maxed out your PPC budget today?

Would you get better leads or inundate your team with calls from low-quality prospects? More leads is definitely NOT always the answer.

Working hand in hand with you and your team as your PPC consultant, we’ll prepare a powerful strategy you can rely on to grow faster – and smarter. We’ll do this by focusing on generating the highest quality leads.

Who Is My Pay Per Click Consultancy For?

As a PPC expert freelancer, I don’t just come in and tell you what to do.

In the past 15 years, I’ve learned that you’ll get the best results if you – as the CEO, Marketing Director, or the owner – and I work together.

Your junior staff has qualifications, but they don’t have your in-depth knowledge of the market and they haven’t spoken to hundreds of customers as you have.

Plus, they simply don’t have a high-level perspective on your company goals.

Another question I will have is to identify your subjective knowledge: let’s analyse – how do your ideal prospects behave?

• What makes them convert?
• What prevents them from converting?
• Which steps are crucial for their purchasing decision?
• What is the current conversion rate for your sales team?
• What audience targeting do we need to consider? (demographics – age/gender/income and many more)

Plus as your PPC Consultant, I will bring the objective knowledge to make your campaigns more effective:

• Data
• PPC expertise and Conversion Rate Optimisation (examining your Google Ads and your landing pages while keeping an eye on web design)
• How to perform a detailed Competitor analysis
• Frameworks to maximise your ROI

Together, we make PPC work for your business.

PPC Consultant for Decision-Makers Ready to Make Smarter Decisions

You won’t have to spend months working with me as your PPC expert. My clients see phenomenal results even meeting with me on their advertising campaign for as little as 1-2 hours weekly.

However, it’s crucial that you participate. I’m a firm believer in marketing participation and delegation, never abdication. It’s incredibly important that we work together to assess the quality of your leads to check they are the right type for your business.

If you’re…

• Excited about the possibilities for your Google Ads account (Search Ads, Google Shopping, and Remarketing campaigns)
• Focused on statistical data (but understand the finer aspects of your customer journey)
• Competitive & focused on PPC advertising results

… we’ll be a great fit!

Not sure if my PPC consulting services are right for you? Book a call to find out!

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Specialist PPC Consulting Areas & Account Management

As an experienced online marketing PPC expert, I can help you to…

Develop The Best PPC Pay Per Click Strategy To Attract Customers

A Google Ad campaign relies on a lot of factors to be successful. The first is to develop a robust strategy tailored to your small business.

For example, many of my clients who run eCommerce businesses see excellent results with new ad formats such as responsive search ads and Google Shopping.

If you’re launching a PPC campaign for the first time, you want expert advice from a PPC consultant to ensure you have the right foundations. Growing and scaling will be infinitely more manageable if you set everything up correctly in the first step!

Modify, Run and Optimise Your PPC Campaigns

Are you using every possible opportunity to reach your target audience?

Does your lead quality leave a lot to be desired?

You’ve likely made some mistakes if you don’t have extensive PPC experience. So one of the first things I’ll do as a PPC Consultant (and Google Partner) will be to thoroughly audit your PPC ad account. 

In some of my previous audits, I’ve uncovered poor keyword targeting that brought in low-quality leads. I’ve seen ad agencies who left automated Google Ads settings on, resulting in budget drains without results.

Is it worth optimising landing pages to maximise conversions?

Even if you have dedicated PPC staff, my team and I will work alongside them to make sure they’re leveraging changes that make your business more competitive.

Effective Keyword Selection & Competitive Analysis

Google AdWords is regularly changing, and I will use my expert knowledge of its recent changes combined with your knowledge of your market to create data-driven campaigns. Using my experience of working across various industries in the last 15 years, I can also work with you to combine your Google campaigns with social media marketing, search engine optimisation, blogging and YouTube campaigns.

Keyword selection is at the heart of more prominent PPC platforms like Google Ads. We’ll also discuss Search Engine Optimisation, as the keywords you choose in Google Ads will impact your choice of keywords for your SEO and other digital marketing campaigns.

Identify Which Keywords Will Generate Highly Qualified Leads in your PPC Campaigns

However, you and I will go beyond simple keyword research and focus on your target market’s keyword journey:

• At which stage are your prospects most susceptible to your offer?
• Where can we intercept and influence their purchasing decision?
• And once they convert, how do we grow their lifetime value?

You don’t just need keywords. You need to understand and leverage your prospects’ keyword journey through extensive keyword research.

We’ll also research your competition to define:

• How you can stand out against the competition
• What your competitors are doing right (and what you could be doing better)
• What your competitors are failing at (and what you can do)

It’s time to stop working harder to outshine your competitors. Once we know what makes your audience tick, how to intercept them with PPC, and what you can do to be unique – we’ll work smarter and get fantastic results!

PPC Consulting Is a Learning Opportunity for You and Your Team

I’ve been training PPC experts and business owners since 2007. I’ve grown and sold multiple businesses by leveraging PPC. And I can tell you one thing:

PPC is constantly changing. And if you’re not keeping up, you’re losing out.

Outstanding freelance PPC consultants will help your team to attract the highest possible qualified leads. My extensive experience and unique approach give your team the competitive edge you need to spot opportunities your competition is missing. 

Sometimes, an account may be suffering from low Quality Score (QS) which increases the Cost Per Click. It’s also very common to have ads stop showing due to low QS, as Google will favour competitors with higher quality scores. I’ve attached a video below that shows one of my approaches to fixing this issue.