PPC Consultant

Are you interested in developing your PPC campaigns and improving your digital marketing?

If you are, then the solution is simple. Hire a PPC consultant. More and more businesses are using PPC consultants to convert leads online.

However, before you’re willing to spend money on a consultant you need to know the benefits they’ll bring.

Luckily for you, this page will tell you everything about PPC consultants, how they can help you, and why you need them.

What Is A PPC Consultant?

Pay per click (PPC) campaigns have become a huge part of the digital marketing industry. They can boost your profits and introduce your company to new audiences with ease.

However, they can be hard to manage if you have neither the time nor experience. If this is the case then hiring PPC consultants could be the perfect solution for you.

PPC consultants are experienced at running PPC campaigns for businesses regardless of the industry or sector they operate in.

PPC consultants can push your PPC campaign to the next level and upgrade your business.

What Can a PPC Consultant Help You With?

So now that you know what a PPC Consultant is you may be wondering ‘How?’ How do they help you? Or are they just another unneeded expense?

There are many ways that a PPC consultant can help your business.

Develop PPC Strategy

The first step to successful Google Ad campaigns is developing a digital strategy that works for your business. There are many different ways to conduct a PPC campaign.

For example, an E-commerce company should use Google Shopping as it is built for e-commerce clients and customer usability. However, many e-commerce businesses fail to use this and instead use other digital marketing ideas.

This would be a terrible idea for that business.

A PPC consultant will be able to look at your campaign and understand what it should be utilising to take it to the next level.

Testing

It isn’t as easy as 1, 2, 3. It can be tricky to figure out exactly how to make your brand work perfectly in the online marketing space. If you’ve ever tried to manage a campaign you’ll know it takes a lot of time and effort.

A PPC consultant can test many strategies for your business that you probably wouldn’t be familiar with. Eventually, they will find the perfect strategy to increase targeted traffic and bring in new business.

Help With Campaigns

There are many facets to PPC campaigns that you may not be familiar with. Do you know that some Google recommendations may damage your business as the Google AI isn’t yet perfect?

The easy way to avoid these mistakes is to hire a PPC specialist who can help with your campaigns.

Create New Campaigns

Sometimes when a new client contacts me and shows me their pre-existing PPC campaigns I can’t do anything. Some campaigns are run so haphazardly that they are wasting huge portions of the budget and have so many ad groups that aren’t functioning properly.

In this circumstance, it is often best to simply create a new campaign. Consultants can establish a functioning and accurate PPC project with ease. They can do this much better than a small business owner who has little experience with online marketing.

This is a great reason why you should hire a PPC consultant.

Modify Existing PPC Campaigns

Sometimes the campaigns have been managed pretty well, and they don’t need substantial changes to make them run perfectly. Instead of creating a new campaign we can simply look at what is and isn’t working. By doing this we can refine the campaign to its base elements.

From there we expand to increase conversion rates and raise your brand awareness.

Optimise PPC Campaign

Once the foundation of your campaign is functioning as it should the next step is optimisation. Many things need to be optimised in a campaign to make it function as well as it can. For example, landing pages are essential. You may need to have a new website created or perhaps just a new landing page.

Optimising a campaign is not a one-time thing. Google Ads is an ever-changing marketplace and new updates and AI upgrades are constantly being done. If you want to maintain your campaign’s optimisation then you’ll need ongoing management by a PPC consultant.

Digital Marketing – Market Research

As a PPC consultant is familiar with the digital marketing world they are privy to some tools that you may not be aware of. Some tools, like SpyFu, tell their users what trends are popular in online marketing and which areas are easiest to target and have the least competitors.

Keeping up to date with market research is very important.

All PPC management teams will look at your competitors and how they are operating. They will find out what keywords they are targeting and which locations they are appearing for. They will look at your competitors landing pages and compare them to yours.

By doing this they will accumulate knowledge of your competitors and what they are doing better than you. They will also spot areas for improvement which you could do to beat your competitors, such as sales.

Monitor Campaign Performance

Google Analytics is a hugely informative tool. It can tell you how your campaign is doing and it can inform you about your business trajectory.

Freelance PPC consultants use analytics to tell them if their strategy is or isn’t working. Analytics can be tricky to understand for people without experience with it, so it is often best to hire a consultant to analyse it.

They can also use tools they have access to evaluate your companies performance on search engines, and the performance of your Google or Bing ads.

Identify Opportunities

Sometimes rare opportunities will arise for your company. For example, they can help organise holiday sales, although only if you’re interested. These ideas could help your business grow.

They can also introduce your business to potential customers who may be interested in your services but would not see it otherwise.

Keyword Selection

Keyword selection is perhaps the most important part of a successful pay-per-click campaign. Your campaign will fail if you don’t target the right keywords.

A PPC consultant will help you pick the best keywords for you. They do this by determining the keyword’s competitiveness, volume and if it fits your demographic targets.

Once you know more about keywords you can even try to create organic traffic for your website by creating ad copy using SEO.

Claire Jarrett – PPC Consultant

PPC campaigns can be tricky to run perfectly especially for small business owners. If you don’t have a work-in-house PPC consultant then you should hire a PPC consultant.

Experienced Google Expert

I am a PPC consultant who has been helping businesses prosper with Google Ads for years. I have helped thousands of businesses with my PPC management and knowledge of PPC services.

I am an expert in conducting PPC campaigns and modifying existing campaigns to help businesses optimise their digital marketing and take their business to the next level.

Interested in Taking Your Google Ads To The Next Level?

If you think that your PPC campaigns could do with some improvement then you should contact me as soon as possible. I will be able to help you spot holes in your campaigns, beat your competitors and not waste your Ad budget.