Don’t just get more leads. Get better leads with an experienced freelance PPC consultant and specialist!
Who Am I?
My name is Claire Jarrett, expert PPC Consultant and I’ve been teaching business owners and CEOs how to get top-quality leads through their Google Ads campaigns since 2007.
Today, I’m here to help you maximise your Return on Ad Spend and turn PPC into your personal qualified-lead-generation machine!
How Can My PPC Consultancy Services Help You?
Most businesses use pay-per-click to generate leads, bookings, and appointments. The problem is that very few of those leads turn out to be the ideal prospects who become repeat clients.
Some of them may waste the time of your team, and may not fit your ideal client profile. It makes sense to focus your budget correctly.
My PPC Consultants service is 100% focused on helping your company reach its ideal prospects. Google Ad consultant help you maximise your budget right from the campaign setup and ensure you target the prospects whose lifetime value will grow.
Are Your Pay Per Click Leads Turning into Repeat Customers?
Your main metric shouldn’t be campaign traffic. It needs to be conversion quality.
Don’t settle for low-quality leads just because you’ve paid for the traffic.
As a PPC expert and PPC consultant, I use proven ways to tailor your ads to the right prospects.
Can You Get Help From a PPC Specialist To Implement & Scale Your Existing Strategy?
What would happen if you maxed out your PPC budget today?
Would you get better leads or inundate your team with calls from low-quality prospects? More leads is definitely NOT always the answer.
Working hand in hand with you and your team as your PPC consultant, we’ll prepare a powerful strategy you can rely on to grow faster – and smarter.
Who Is My Pay Per Click Consultancy For?
As a PPC expert freelancer, I don’t just come in and tell you what to do.
In the past 15 years, I’ve learned that you’ll get the best results if you – as the CEO, Marketing Director, or the owner – and I work together.
Your junior staff has qualifications, but they don’t have your in-depth knowledge of the market. They haven’t spoken to hundreds of customers as you have.
And they simply don’t have a high-level perspective on your company goals.
You have subjective knowledge: how do your ideal prospects behave?
- What makes them convert?
- What prevents them from converting?
- Which steps are crucial for their purchasing decision?
- What is the current conversion rate for your sales team?
- What audience targeting do we need to consider? (demographics – age/gender/income and many more)
And as your PPC Consultant, I bring the objective knowledge:
- PPC expertise and Conversion Rate Optimisation (examining your Google Ads and your landing pages while keeping an eye on web design)
- How to perform a detailed Competitor analysis
- Frameworks to maximise your ROI
PPC Consultant for Decision-Makers Ready to Make Smarter Decisions
You won’t have to spend months working with me as your PPC expert. My clients see phenomenal results even meeting with me on their advertising campaign for as little as 1-2 hours weekly.
However, it’s crucial that you participate. I’m a firm believer in marketing participation and delegation, never abdication. It’s incredibly important that we work together to assess the quality of your leads to check they are the right type for your business.
- Excited about the possibilities for your Google Ads account (Search Ads, Google Shopping, and Remarketing campaigns)
- Focused on statistical data (but understand the finer aspects of your customer journey)
- Competitive & focused on PPC advertising results
… we’ll be a great fit!
Not sure if my PPC consulting services are right for you? Book a call to find out!
Specialist PPC Consulting Areas & Account Management
As an experienced online marketing PPC expert, I can help you to…
Develop The Best PPC Pay Per Click Strategy To Attract Customers
A Google Ad campaign relies on a lot of factors to be successful. The first is to develop a robust strategy tailored to your small business.
For example, many of my clients who run eCommerce businesses see excellent results with new ad formats such as responsive search ads and Google Shopping.
If you’re launching a PPC campaign for the first time, you want expert advice from a PPC consultant to ensure you have the right foundations. Growing and scaling will be infinitely more manageable if you set everything up correctly in the first step!
Modify, Run and Optimise Your PPC Campaigns
Are you using every possible opportunity to reach your target audience?
Does your lead quality leave a lot to be desired?
You’ve likely made some mistakes if you don’t have extensive PPC experience. So one of the first things I’ll do as a PPC Consultant (and Google Partner) will be to thoroughly audit your PPC ad account.
In some of my previous audits, I’ve uncovered poor keyword targeting that brought in low-quality leads. I’ve seen ad agencies who left automated Google Ads settings on, resulting in budget drains without results.
Is it worth optimizing landing pages to maximize conversions?
Even if you have dedicated PPC staff, my team and I will work alongside them to make sure they’re leveraging changes that make your business more competitive.
Effective Keyword Selection & Competitive Analysis
Google AdWords is regularly changing, and I will use my expert knowledge of its recent changes combined with your knowledge of your market to create data-driven campaigns. Using my experience of working across various industries in the last 15 years, I can also work with you to combine your Google campaigns with social media marketing, search engine optimization, blogging and YouTube campaigns.
Keyword selection is at the heart of more prominent PPC platforms like Google Ads. We’ll also discuss Search Engine Optimization, as the keywords you choose in Google Ads will impact your choice of keywords for your SEO and other digital marketing campaigns.
Identify Which Keywords Will Generate Highly Qualified Leads in your PPC Campaigns
However, you and I will go beyond simple keyword research and focus on your target market’s keyword journey:
- At which stage are your prospects most susceptible to your offer?
- Where can we intercept and influence their purchasing decision?
- And once they convert, how do we grow their lifetime value?
We’ll also research your competition to define:
- How you can stand out against the competition
- What your competitors are doing right (and what you could be doing better)
- What your competitors are failing at (and what you can do)
It’s time to stop working harder to outshine your competitors. Once we know what makes your audience tick, how to intercept them with PPC, and what you can do to be unique – we’ll work smarter and get fantastic results!
PPC Consulting Is a Learning Opportunity for You and Your Team
I’ve been training PPC experts and business owners since 2007. I’ve grown and sold multiple businesses by leveraging PPC. And I can tell you one thing:
Outstanding freelance PPC consultants will help your team to attract the highest possible qualified leads. My extensive experience and unique approach give your team the competitive edge you need to spot opportunities your competition is missing.
Sometimes, an account may be suffering from low Quality Score (QS) which increases the Cost Per Click. It’s also very common to have ads stop showing due to low QS, as Google will favour competitors with higher quality scores. I’ve attached a video below that shows one of my approaches to fixing this issue.
How Do I Work as a PPC Consultant?
Step 1. What Are Your Goals?
Before we get to work, we’ll discuss your digital marketing business goals and challenges. I’ll thoroughly your PPC accounts to determine:
- Your historical account performance
- Your lead and conversion quality
- Your ROAS
Unusually, my audit will be a full video analysis of your Google Ads account. I have yet to find other PPC Consultants that are as transparent as I am when auditing an account.
In the audit, I’ll identify issues with tracking (including Google Analytics) , areas for rapid improvement, and areas of wastage. I win at least 75% of the accounts I audit, because I’ll pinpoint exactly why your account isn’t performing correctly. If you want the best PPC Consultant you can possibly find, then the audit will demonstrate exactly why you should hire me.
Based on our discovery call and audit, we’ll formulate a measurable action plan to move forward rapidly together using the Google Ads platform.
Step 2. Customised PPC Consulting
As a PPC specialist, I adapt to how you and your team work. My expert consulting and PPC management services are 100% personalised to your needs.
I won’t just show you what changes you need to make.
Instead, I’ll show you how to think to maximise your PPC results from your existing budget.
Often, teams and directors or owners pull the plug on Pay Per Click campaigns before they’ve had a chance to generate and analyse insights. When they reach out to me, they say: “But Claire, Google AdWords has been a total guessing game for me!”
I’ll show you there’s nothing mysterious about PPC. If you bring the knowledge of your target market and ideal client, I’ll combine it with powerful PPC strategies and tactics such as copywriting, so you reach every top-quality lead available to you and hit your advertising goals.
We’ll arrange Zoom meetings at your convenience. I’d suggest weekly consulting calls during the kick-off stage, and possibly dropping in frequency as the account begins delivering reliable leads and sales. If my team are managing the account for you, it may also make sense for you to speak with them on a regular basis.
Wherever You Are in the World, My PPC Consulting Services Are Suitable For You
Whether you’re in my hometown, Bristol, or all the way across the pond in the US or Canada (where around half of my clients reside), I’d be happy to help you make the most of your PPC spend! (We can also manage your other Paid Advertising Campaigns – such as Microsoft advertising/Bing Ads, LinkedIn ads, Amazon PPC, Social Media networks and more!)
For example, will you want to bid upon competitors’ names? Some of my clients say yes, and some say no. I talk about that based on my experience in the YouTube video below.
Step 3. Implementation
I’ll be there to see through the changes to the end and help with any questions related to your ad campaigns. My team and I will support you with coaching, paid search consulting or full Done For You account management (whichever you prefer).
My goal as a PPC specialist is to teach you and your team how to think about PPC advertising so you have the knowledge and understanding to understand Google, Facebook, and other ads confidently. We’ll also look at your Search Engine Optimization to check if it makes sense to feedback on what we’re learning about the keywords.
You may find that your PPC account is difficult to find the time to manage in-house. After all, it takes daily monitoring and optimisation. In that case, my team and I would love to help you with the ongoing management of your campaigns, as we do for many of our clients. The option is yours, and we can discuss that during our time together to build out a winning marketing strategy.
Are You Ready to Maximise Your ROAS with Expert Freelance PPC Consultancy?
Get help with your PPC marketing and PPC strategy today with help now from an experienced digital marketing expert. Choose the right PPC consultant who will drive sales with their specialized knowledge.
Grow your business faster with an investment in top-quality PPC leads. Say goodbye to poor ROAS, lack of sales or leads who never sign significant deals. Simply click the link below to book a time to speak with me, I cannot wait to see how I can assist you.
Looking for general information about Pay Per Click Consulting?
“What is Pay Per Click consulting and how does it work?”
Looking for general information about Pay Per Click Consulting?
“What is Pay Per Click consulting and how does it work?”
Pay per click (PPC) consulting is a marketing service that helps businesses improve their online presence and drive more qualified leads to their website through the use of advertising campaigns.
What does PPC Consulting Include?
PPC consulting can include services such as market research, campaign design and ad management, analytics, and ongoing optimization. As a PPC expert, also known as a freelance PPC consultant, they help businesses of all sizes create and manage effective ad campaigns that generate leads, increase conversions, and improve return on investment (ROI).
Market research carried out by a PPC Consultant
The process of PPC consulting normally begins with market research. A PPC consultant will research the industry, target audience, and competition to gain a better understanding of the market and identify the most effective marketing platforms and strategies for reaching the target audience. This research will inform the design of the ad campaign and help ensure that it is reaching the right people at the right time.
Ad campaigns designed by your PPC Consultant
Once the research is complete, the PPC consultant will design the ad campaign. This includes choosing the appropriate platforms, such as Google Ads, Bing Ads, Facebook Ads, and Amazon, and developing the ad copy, images, and targeting options. The PPC consultant will also choose the most relevant keywords (sometimes taken from any SEO campaigns running) and the ideal demographics to ensure that the ad is reaching the right audience.
Set up and management from a PPC specialist
Once the ad campaign is designed, the PPC consultant will set it up and manage it carefully. This includes monitoring the campaign’s performance, making adjustments when and as needed, and tracking key metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate. The PPC expert will also optimize the campaign to improve performance and ensure that it is generating the best possible results for the business.
How your PPC Consultant will improve the PPC campaign
Ongoing analysis and optimization are critical to the success of a PPC campaign. A PPC consultant will use tools like Google Analytics to track the performance of the website and read the data to make informed decisions to improve the campaign. This can include testing different ad copy and images, adjusting targeting options, and experimenting with different keywords and demographics.
Advantages of working with a Specialist PPC
One of the key advantages of working with a PPC consultant is their flexibility and cost-effectiveness. Unlike an in-house team, a PPC consultant can work with businesses of all sizes and can provide services on an as-needed basis, without the need for a long-term commitment. This allows businesses to get the PPC expertise they need without having to invest in an in-house team. You can find a PPC consultant on platforms like Upwork or hire them as a full-time employee or sign a contract.
In conclusion, PPC consulting is a service that helps businesses improve their online presence and drive more qualified leads to their website through the use of advertising campaigns. PPC consulting can include services such as market research, ad campaign design and management, analytics, and optimization.
By working with a PPC consultant, businesses can improve their ROI and achieve better results from their online marketing efforts. A PPC consultant can provide SEO and content optimization services, setup and manage Google Analytics to see how well your website is performing, read the data and make informed decisions for your business. A career in PPC consulting can be a very rewarding and exciting field, as it allows you to work with a variety of clients, and industries to design effective advertising and marketing campaigns.