Blog
Is Target CPA Right For You?
In previous years Target CPA had a negative reputation amongst digital marketers. It wasn’t consistent and many thought it wasn’t worth using in some campaigns. However, Google has decided to change Target CPA and instead introduce Target CPA bidding, which pairs...
How Does Facebook’s Recent Outage Affect Digital Marketing?
On Monday Facebook experienced its most severe outage since 2008. The outage affected millions of customers and has damaged many businesses digital marketing campaigns. Facebook’s total stock price fell 5% on Monday and was inaccessible to its audience of nearly 3...
How Will Email Marketing Be Affected By iOS 15?
Email marketing as we know it is about to change, and not for the better. Apple has announced a big ios update that is going to impact our ability to track our email marketing campaigns. This change was announced by Apple on June 7th, when they announced they would be...
How does Google Ad quality score affect rank?
If you've used Google Ads you'll know how tricky it is to understand what it all does and how to make the most of it. If you've ever wondered why your ad campaigns aren't working the answer could be that your quality score is too low. To master a good Google Ad...
How to use Google Ads to bring in Leads for your Coaching Programs
If you are a coach or consultant and you have been using Facebook ads to bring in leads for your programs and services then maybe it's time to consider using Google Ads as well. (HINT: We do NOT mean YouTube campaigns, although that can play a part). What are your...
Will Google Ads Be Affected By iOS 14
Advertising as we know it is about to change. Apple is introducing a new update in iOS14 that is going to hugely impact our ability as advertisers to track our results. Apple is blocking tracking of IDFAs (this refers to Apple’s “Identifier for Advertisers”, used by...
Does Running Google Ads Affect My SEO?
Every marketer who has ever considered running Google ads has asked themselves this question: Does Running Google Ads Affect My SEO? The issue has been a fiercely debated one, and you’ll likely encounter two advertising camps (so to say), both armed with strong points...
How to Write Amazing Google Ads Copy
What is the number one cause of your Google Ads headache: targeting, or Google Ads copy? If you’re anything like the vast majority of business owners who use Google Ads, then you might have a problem fitting all your benefits into the copy section with that pesky...
What’s Coming to Google Ads in 2021
There are very few advertising methods as cost-effective as Google Ads. With precise keyword targeting, a plethora of ad types, and access to billions of searchers, Google’s advertising platform is here to stay. However, Google announced a few changes. So today, I’m...
The Definitive Guide to Google Ads Remarketing
Have you ever found yourself looking at your website analytics, only to see that you had a lot of visitors, but not as many sales? Unfortunately, only between 2 and 4% of website visits result in transactions. Some of your visitors may not find your website at the...
How to analyse your competitors’ Google Ads Strategy
Have you ever wondered why you see the same competitors at the top of Google every single time? Have you wished you could figure out what they are doing to stay there day after day? Today, we’re going to reverse engineer the strategy they are using to stay at the top....
How to compete successfully on Google Ads
Do you see the same top competitors in the top spots of Google every single day? Are you trying, and failing to get into those top spots? Are you wondering how they manage to get into the top spots, but most importantly - manage to stay there? In today’s blog, we’re...
How to enter a competitive market with a brand new Google Ads campaign
So you’re in a highly competitive market, and you’re trying to compete successfully on Google Ads. Is it possible to take on the well-established competitors and win? It certainly is, let’s take a look at how and why: When beginning a brand new marketing campaign of...
Do “Feelings” Belong in Marketing?
I’m an emotionally driven person, and it helps me immensely as a marketer. So I’ve spent a good few years trying to figure out how to explain the beneficial use of “feelings” in marketing. Are you aware that you are influencing your prospects continually through every...
Why We Love Google Ads (And You Should, Too!)
Google Ads are amazing. We love them, and you should too! Let’s take a look at the reasons why: They get IMMEDIATE results You can set up a quick Google Ads campaign and be live within minutes. Your phone could be ringing just 15 minutes from now with people wanting...
Your competitors aren’t advertising? Now’s the time to go after Market Share
69% of advertisers have decreased or paused their ad spend – at a time when more of the population is present on online platforms and have more to spend than ever before! Your potential customers are preparing to spend right now with the businesses they find when...
Why Aren’t My Google Ads Working?
You’ve been running your Google Ads campaigns for a while now, and it’s not bringing you the results you expected. Let’s look at 5 possible reasons why!Possible Reason 1 - Too Many Keywords When adding keywords to your account, did you add 10, 20 or even more as...
5 Google Ads Automations You Need To Turn Off Today
Are you aware that when you set your Google Ads account up – you’ve accepted a variety of different automated settings – all of which are wasting your cash? Whether your account was set up by an agency – or you personally set it up, there’s sure to be some...
12 Winning Google Ads Strategies To Ensure You Bring In Leads Today
When done correctly, Google Ads is the most reliable source of hot leads on the planet… so let’s look at the strategies you’ll need to implement to get it working for you! Step One – It’s All About The Landing Pages Before you start – consider what new...
Google Ads Retargeting Best Practices
Nearly all Google Ads advertisers should be using retargeting to follow visitors around the web, building up their brand presence and ensuring the visitor comes back to buy. The good news is that this can be set up for less than £2 per day! A carefully...
6 Essential Tasks For Your Weekly Google Ads Optimisation Schedule
You want the best results from your Google Ads account, right? So let’s take a look at the 6 essential tasks you need to include in your weekly optimisation schedule… Task 1 – Check Your Search Terms Check which keywords you’ve been paying for – the ones...
Target your Google Ads Effectively To Bring in More Sales
Would you like to know the precise postcode/zipcode your leads and sales are coming from? Maybe you’d like to use that info to refine your direct marketing campaigns? Or perhaps just to concentrate more of your advertising in the areas that work?Let’s take...
11 Ways to Completely Sabotage Your Google Ads
If you’re not careful, you might end up committing one of these errors in your Google Ads account. wasting tons of cash and sabotaging your lead flow. It’s time to audit your account and get them fixed! Mistake 1- Accept Google’s default settings when...
How To Check Who Is Bidding Against You in Google Ads
https://www.facebook.com/clairejarrettcom/videos/2334746193278216/ Okay, so in today's video, I'm going to answer a question I was recently asked by a client, "How can I find out who's bidding against me "in Google Ads, and more importantly, "find out their...
8 Do’s and Don’ts for a Successful Google Ads Account
Is your business running ads on Google? Are you confident that your current strategy is flawless? Between accepting automated settings, writing ad copy and selecting the right keywords, it’s easy to fall victim to some common Google Ads mistakes. Even well-known...
9 Signs You Need Urgent Help With Your Google Shopping Ads
Maybe you’re managing your Google Ads in-house or outsourcing them to an agency. Either way, perhaps you’re reading this because you’re wondering if they could be performing better. So - let’s take a look at 9 signs you need urgent help with your Google Shopping...
How Do You Know If Google Ads Will Work For Your Business?
I’m asked this regularly– will Google Ads work for my particular business? How can I tell whether it will or won’t work? So in today's post, here is how you can establish if Google Ads will work for you... Your clients search for what you offer on Google Can you think...
The 5 Biggest Reasons Why Your Google Ads Account Isn’t Bringing You The Leads You Were Expecting
So you’re running a Google Ads account, but you can’t figure out why it isn’t bringing you the enquiries and new clients you were expecting. Let’s take a look at why: You’re not focusing on quality score for your keywords Quality Score is the biggest determinant of...
5 Expensive Mistakes you’re Making Right Now in your Google Ads Account
Is your Google Ads account not delivering the quality and volume of leads you'd like? Whether you’re running your own Google Ads or an agency are running them for you.. it's possible that you're making these mistakes right now in your Google Ads account.... Mistake...
Are You Using Google Ads To Pre-Qualify Your Leads?
Google Ads – (formerly known as AdWords) has got even better. It’s still THE best place to go for leads that are hunting for an immediate solution to a problem – yet it’s also rapidly becoming known as a great place to prequalify and warm your leads up. Let’s take a...
The Danger Of Unqualified Leads
You set some ads live and BOOM - in come the leads. Excited - you (or your team) get on the phone with them... Then call after call goes badly. Maybe the prospect doesn't show. Or asks you to reschedule. Or asks you to remind them who you are again.... ...You blame...
I used to believe that Google Advertising wouldn’t work for coaches – here’s where I was wrong
Back in 2008 when I was running my first Google AdWords agency, I used to think that Google Advertising wouldn’t work for coaches. In fact, if one came along – we would turn them away. In most coaching niches prospects rarely search for the type of coach they want –...
Is it time to look at Google Ads for your coaching business?
You’ve been running Facebook Ads successfully for a while now. You’ve seen costs increasing steadily and now you’re paying double or even triple what you were paying for a lead this time last year. Right now - your business can handle it because you’ve got a...
How to Use Google AdWords to Bring in High Quality Coaching & Consulting Leads
Fed up depending on Facebook for all your traffic? Seeing rising ad costs that have resulted in you spending double or even TRIPLE your ad spend? I hear you - we've been hearing these frustrations from many of you! The good news is that it's time to look at Google -...
Is An “Evergreen” Marketing Funnel Possible? (How To Bring In Leads Continually Using Google AND Facebook)
It’s every business owner owner’s dream… yet we wonder if it's even possible, or it even EXISTS... An “Evergreen Marketing Funnel” that brings leads in continually for your business with next to NO changes...? Well – yes AND no… So let’s look at what I mean Building...
I Missed This And It Cost Me… (Brand New Google Strategy For Facebook Advertisers)
I HATE Bitcoin. I’m fed up with hearing about it. I block ads that talk about it. I delete emails that mention it. But when I think about it – part of the reason is jealousy!! I missed an opportunity to make millions - and I’m pissed at myself. Had I invested back...
How to Carry Out a Business (and Life) Audit
Today's post has a different theme than normal, because while journaling and goal setting this morning, I took some time to carry out an audit of where my business is currently, along with where I'd like it to go in the next 12 months. When I do this, I like to ask...
Bye Bye Facebook – Is It Time For Plan B?
In the past few days I have been contacted by many of you – worrying about the recent uproar with Facebook privacy concerns. Some of you have concerns about what this means for their advertising funnels, and even asking me if they should be considering coming off...
Is Facebook Filled With CRAZY People?
I’ve experienced it. And I hear it from my clients all the time. They ask me – why does Facebook seem to be filled with CRAZY people? And worse – why do they book in for a call with ME? It’s enough to make you turn off your ads and want to give up completely, right?...
How to Use Facebook to Bring in High Value Leads
Back in 2002 when Google AdWords was brand new, it revolutionised the advertising industry with the most effective form of direct response advertising ever seen. It made it possible to tap into people who had a specific need right NOW.. that were willing to buy. Right...
Wondering how the latest Facebook Ads changes will affect you in 2018?
As always – there’s a ton of changes taking place in Facebook right now.... ....and as usual – it’s freaking a lot of people out! Panicking about whether their Facebook Ads will stop working – or whether all the work they’ve been putting into building their fanbase is...
3 Advanced Facebook Marketing Techniques For Effortlessly Closing Bigger Clients
When you are looking to close higher-end clients for bigger fees, it makes sense to adapt your strategy. There is a difference in the way you position yourself before you get on the phone with your leads… …and a difference in the way that you follow-up… …and the...
How To Fill Your Coaching Programs By Solving Your Prospect’s Problems With Facebook Ads
What’s the fastest way to build trust in your marketplace, prove you are the expert in your space and turn somebody into a potential client? By helping people solve their problems… And, the most efficient way to do that on a large scale is to produce content and then...
How To Turn Your Knowledge Into This Explosive ‘7 Touch’ Facebook Ad System (+ Create Better Qualified Leads)
It has been proven repeatedly that our prospects need to be exposed to our brand around 7 times before they trust us enough to work with us.After generating 3095 strategy sessions and spending £116,000 on Facebook ads to fuel my coaching business, I have noticed...
Are You A Facebook Voyeur?
Definition of Voyeur according to www.vocabulary.com "A voyeur is someone who likes to watch people without them knowing." So.... are YOU a Facebook Voyeur? Let's take a look and find out.... Do you watch your competitors week after week? Do you follow what they are...
1621 Coaching Applications From Facebook in 12 Months – And How YOU Can Do The Same
I was looking at the stats for last year from 1st January to 31st December 2016 while preparing some training for my clients, and they showed 1621 applications in that 12 month period. That's 1621 people that applied to work with me - becoming a qualified lead after...
How To Turn Your Expertise Into A Facebook Marketing Funnel That Takes Leads From Cold To Hot in Under 7 Days
Do you want the foolproof way to take your “real-world” expertise and turn it into an online “funnel” that brings you leads in 7 days or less? If you find yourself speaking at events and conferences, having articles published in the press, and are well known locally –...
How To Use Facebook To Create Qualified Leads Ready To Buy On The First Call
Fed up talking with unqualified leads who have NO idea who you are or what you can do for them? Had enough of being asked to submit proposals, being compared to the competition, and having to go super LOW with your pricing to win the client? There IS a better way!...
How To Fill Your Coaching Programs Using Facebook Ads
This blog is for YOU if you're running a coaching program... doing a GREAT job for your clients... but you just wish there were a more reliable way of bringing in those new clients.... (if you're BRAND new and want to set up your first program - check out the blog I...
How To Use Your Blogs To Bring In Leads, Sales & Create Expert Authority
This blog is for YOU if you aren't yet bringing in leads and sales on a consistent basis from your blogs, using them to create expert authority, build up an audience and then reuse them on a consistent basis. So - is this you? Are you - not committed to creating...