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Claire Jarrett – Freelance Marketing Coach & Consultant

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How to Measure the Success of Your Google Ads Campaign
Adwords

How to Measure the Success of Your Google Ads Campaign

ByClaire Jarrett

At first glance, measuring the success of your Google Ads looks simple: are you making money with them or not? But once you dig beneath the surface, you’ll come across various metrics which help you…

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The Benefits of Using Google Ads for Small Businesses
Adwords

The Benefits of Using Google Ads for Small Businesses

ByClaire Jarrett

Nowadays, it’s not enough to spread the word that you’ve started a new business. You need online marketing. And when it comes to promoting your business online, nothing works quite as well as Google Ads….

Read More The Benefits of Using Google Ads for Small BusinessesContinue

The Different Types of Google Ads Campaigns (and When to Use Them)
Adwords

The Different Types of Google Ads Campaigns (and When to Use Them)

ByClaire Jarrett

With so many different types of Google Ads campaigns, it can be overwhelming to pick the right one. Thankfully, I’ve seen campaign types develop and tested them all in the past 15 years. And today,…

Read More The Different Types of Google Ads Campaigns (and When to Use Them)Continue

How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]
Adwords

How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]

ByClaire Jarrett

In the past month, everyone from students to marketers has tested ways to use OpenAI’s new conversational artificial intelligence model. We’ve seen that it can generate ideas and even pass the bar exam in the…

Read More How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]Continue

The Ultimate Guide to Google Ads Keyword Match Types
Adwords

The Ultimate Guide to Google Ads Keyword Match Types

ByClaire Jarrett

Just because you found the right keywords doesn’t mean you’ll successfully reach your audience. For that, you’ll need to consider Google Ads keyword match types. Today, I’ll show you how to leverage each of the…

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Are Google Ads Worth It? Pros & Cons
Adwords

Are Google Ads Worth It? Pros & Cons

ByClaire Jarrett

If your ideal audience uses the internet, Google can reach them. However, that doesn’t mean your approach should boil down to throwing money on ads. Today, I’ll leverage my 15+ years of Google Ads experience…

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What’s New in Google Ads in 2023?
Adwords

What’s New in Google Ads in 2023?

ByClaire Jarrett

Google Ads has been in constant flux since it first launched in 2000. The 2022 updates to Google Ads made us invest more in first-party data and replace our ETAs with RSAs, but the new…

Read More What’s New in Google Ads in 2023?Continue

When Should You Use Google Discovery Ads? Expert Tips!
Adwords

When Should You Use Google Discovery Ads? Expert Tips!

ByClaire Jarrett

Gone are the days when you’d only see Google Discovery ads in the Chrome tab. Today, they appear on YouTube and in Gmail inboxes. But when should you use Google Discovery ads, and are they…

Read More When Should You Use Google Discovery Ads? Expert Tips!Continue

What Is Remarketing? How To Get Started
Adwords

What Is Remarketing? How To Get Started

ByAoife Flood

Remarketing, also known as Retargeting, is a useful and popular form of digital marketing where ads are shown to people who have visited your website, even if they have not made a purchase. If you’re…

Read More What Is Remarketing? How To Get StartedContinue

Responsive Search Ads vs Dynamic Search Ads: Everything You Need to Know in 2023
Adwords

Responsive Search Ads vs Dynamic Search Ads: Everything You Need to Know in 2023

ByClaire Jarrett

93% of people who use the internet begin their online journey with a search engine, but  75% never scroll past the first page of results. If you want your Google Ads to be profitable, your ad needs to…

Read More Responsive Search Ads vs Dynamic Search Ads: Everything You Need to Know in 2023Continue

The Ultimate Guide to Google Ads Customer Match
Adwords

The Ultimate Guide to Google Ads Customer Match

ByClaire Jarrett

Business isn’t just about getting new customers – it’s about making the most of your existing user base. In fact, your loyal customers spend 33% more on average than your first-time purchasers, so targeting your current customers with…

Read More The Ultimate Guide to Google Ads Customer MatchContinue

A Beginner’s Guide to Negative Keywords
Google Ads Beginners | Keywords

A Beginner’s Guide to Negative Keywords

ByAoife Flood

Many Google Ads tutorials will tell you all you need to know about the keywords you want, but what about the keywords you don’t want? It’s remarkable how many advertisers do not use negative keywords…

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Who Are Google Partners & Why Should You Care?
Adwords

Who Are Google Partners & Why Should You Care?

ByClaire Jarrett

Running Google AdWords campaigns is no child’s play. Too many ingredients go into a well-thought-out PPC campaign, from picking the right keywords and ensuring a high Quality Score to determining the right bidding strategy and…

Read More Who Are Google Partners & Why Should You Care?Continue

How to Optimise Your Google Shopping Ads
Adwords

How to Optimise Your Google Shopping Ads

ByClaire Jarrett

Launching an eCommerce shop is not easy, but fortunately, Google Shopping ads exist. They’ve been generating 85.3% of all clicks on Adwords campaigns since 2018, and they’re just as powerful today. This article will show you how to…

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How to Get a Free Ad Credits Promotion from a Google Partner
Adwords

How to Get a Free Ad Credits Promotion from a Google Partner

ByClaire Jarrett

If you’re new to Google Ads and not sure who to contact to get the free credits you’ve heard so much about, read on. I’ve been running Google Ads since 2008, so I’ll show you everything…

Read More How to Get a Free Ad Credits Promotion from a Google PartnerContinue

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Recent Posts

  • How to Measure the Success of Your Google Ads Campaign

    How to Measure the Success of Your Google Ads Campaign

    March 13, 2023
  • The Benefits of Using Google Ads for Small Businesses

    The Benefits of Using Google Ads for Small Businesses

    March 1, 2023
  • The Different Types of Google Ads Campaigns (and When to Use Them)

    The Different Types of Google Ads Campaigns (and When to Use Them)

    February 21, 2023
  • How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]

    How to Use ChatGPT for Google Ads [An Experiment & Top 10 Use Cases]

    February 2, 2023
  • The Ultimate Guide to Google Ads Keyword Match Types

    The Ultimate Guide to Google Ads Keyword Match Types

    January 16, 2023

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Want to get Google AdWords working for you?

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