Maybe you’re managing your Google Ads in-house or outsourcing them to an agency. Either way, perhaps you’re reading this because you’re wondering if they could be performing better. So – let’s take a look at 9 signs you need urgent help with your Google Shopping...
I’m asked this regularly– will Google Ads work for my particular business? How can I tell whether it will or won’t work? So in today’s post, here is how you can establish if Google Ads will work for you… Your clients search for what you offer on Google Can...
So you’re running a Google Ads account, but you can’t figure out why it isn’t bringing you the enquiries and new clients you were expecting. Let’s take a look at why: You’re not focusing on quality score for your keywords Quality Score is the biggest determinant of...
Is your Google Ads account not delivering the quality and volume of leads you’d like? Whether you’re running your own Google Ads or an agency are running them for you.. it’s possible that you’re making these mistakes right now in your Google Ads...
Google Ads – (formerly known as AdWords) has got even better. It’s still THE best place to go for leads that are hunting for an immediate solution to a problem – yet it’s also rapidly becoming known as a great place to prequalify and warm your leads up. Let’s take a...
You set some ads live and BOOM – in come the leads. Excited – you (or your team) get on the phone with them… Then call after call goes badly. Maybe the prospect doesn’t show. Or asks you to reschedule. Or asks you to remind them who you are...
Back in 2008 when I was running my first Google AdWords agency, I used to think that Google Advertising wouldn’t work for coaches. In fact, if one came along – we would turn them away. In most coaching niches prospects rarely search for the type of coach they want –...
You’ve been running Facebook Ads successfully for a while now. You’ve seen costs increasing steadily and now you’re paying double or even triple what you were paying for a lead this time last year. Right now – your business can handle it because you’ve got a...
Fed up depending on Facebook for all your traffic? Seeing rising ad costs that have resulted in you spending double or even TRIPLE your ad spend? I hear you – we’ve been hearing these frustrations from many of you! The good news is that it’s time to...
It’s every business owner owner’s dream… yet we wonder if it’s even possible, or it even EXISTS… An “Evergreen Marketing Funnel” that brings leads in continually for your business with next to NO changes…? Well – yes AND no… So let’s look at what I...
I HATE Bitcoin. I’m fed up with hearing about it. I block ads that talk about it. I delete emails that mention it. But when I think about it – part of the reason is jealousy!! I missed an opportunity to make millions – and I’m pissed at myself. Had I invested...
Today’s post has a different theme than normal, because while journaling and goal setting this morning, I took some time to carry out an audit of where my business is currently, along with where I’d like it to go in the next 12 months. When I do this, I...
In the past few days I have been contacted by many of you – worrying about the recent uproar with Facebook privacy concerns. Some of you have concerns about what this means for their advertising funnels, and even asking me if they should be considering coming off...
I’ve experienced it. And I hear it from my clients all the time. They ask me – why does Facebook seem to be filled with CRAZY people? And worse – why do they book in for a call with ME? It’s enough to make you turn off your ads and want to give up completely, right?...
Back in 2002 when Google AdWords was brand new, it revolutionised the advertising industry with the most effective form of direct response advertising ever seen. It made it possible to tap into people who had a specific need right NOW.. that were willing to buy. Right...
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