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How does Google Ad quality score affect rank?

How does Google Ad quality score affect rank?

If you've used Google Ads you'll know how tricky it is to understand what it all does and how to make the most of it. If you've ever wondered why your ad campaigns aren't working the answer could be that your quality score is too low. To master a good Google Ad...

How to use Google Ads to bring in Leads for your Coaching Programs

How to use Google Ads to bring in Leads for your Coaching Programs

If you are a coach or consultant and you have been using Facebook ads to bring in leads for your programs and services then maybe it's time to consider using Google Ads as well. (HINT: We do NOT mean YouTube campaigns, although that can play a part). What are your...

Will Google Ads Be Affected By iOS 14

Will Google Ads Be Affected By iOS 14

Advertising as we know it is about to change. Apple is introducing a new update in iOS14 that is going to hugely impact our ability as advertisers to track our results. Apple is blocking tracking of IDFAs (this refers to Apple’s “Identifier for Advertisers”, used by...

Does Running Google Ads Affect My SEO?

Does Running Google Ads Affect My SEO?

Every marketer who has ever considered running Google ads has asked themselves this question: Does Running Google Ads Affect My SEO? The issue has been a fiercely debated one, and you’ll likely encounter two advertising camps (so to say), both armed with strong points...

How to Write Amazing Google Ads Copy

How to Write Amazing Google Ads Copy

What is the number one cause of your Google Ads headache: targeting, or Google Ads copy? If you’re anything like the vast majority of business owners who use Google Ads, then you might have a problem fitting all your benefits into the copy section with that pesky...

What’s Coming to Google Ads in 2021

What’s Coming to Google Ads in 2021

There are very few advertising methods as cost-effective as Google Ads. With precise keyword targeting, a plethora of ad types, and access to billions of searchers, Google’s advertising platform is here to stay. However, Google announced a few changes. So today, I’m...

The Definitive Guide to Google Ads Remarketing

The Definitive Guide to Google Ads Remarketing

Have you ever found yourself looking at your website analytics, only to see that you had a lot of visitors, but not as many sales? Unfortunately, only between 2 and 4% of website visits result in transactions. Some of your visitors may not find your website at the...

How to analyse your competitors’ Google Ads Strategy

How to analyse your competitors’ Google Ads Strategy

Have you ever wondered why you see the same competitors at the top of Google every single time? Have you wished you could figure out what they are doing to stay there day after day? Today, we’re going to reverse engineer the strategy they are using to stay at the top....

How to compete successfully on Google Ads

How to compete successfully on Google Ads

Do you see the same top competitors in the top spots of Google every single day? Are you trying, and failing to get into those top spots? Are you wondering how they manage to get into the top spots, but most importantly - manage to stay there? In today’s blog, we’re...

Do “Feelings” Belong in Marketing?

Do “Feelings” Belong in Marketing?

I’m an emotionally driven person, and it helps me immensely as a marketer. So I’ve spent a good few years trying to figure out how to explain the beneficial use of “feelings” in marketing. Are you aware that you are influencing your prospects continually through every...

Why We Love Google Ads (And You Should, Too!)

Why We Love Google Ads (And You Should, Too!)

Google Ads are amazing. We love them, and you should too! Let’s take a look at the reasons why: They get IMMEDIATE results You can set up a quick Google Ads campaign and be live within minutes. Your phone could be ringing just 15 minutes from now with people wanting...

Why Aren’t My Google Ads Working?

Why Aren’t My Google Ads Working?

You’ve been running your Google Ads campaigns for a while now, and it’s not bringing you the results you expected. Let’s look at 5 possible reasons why!Possible Reason 1 - Too Many Keywords When adding keywords to your account, did you add 10, 20 or even more as...

5 Google Ads Automations You Need To Turn Off Today

5 Google Ads Automations You Need To Turn Off Today

Are you aware that when you set your Google Ads account up – you’ve accepted a variety of different automated settings – all of which are wasting your cash? Whether your account was set up by an agency – or you personally set it up, there’s sure to be some...

Google Ads Retargeting Best Practices

Google Ads Retargeting Best Practices

Nearly all Google Ads advertisers should be using retargeting to follow visitors around the web, building up their brand presence and ensuring the visitor comes back to buy. The good news is that this can be set up for less than £2 per day! A carefully...

6 Essential Tasks For Your Weekly Google Ads Optimisation Schedule

6 Essential Tasks For Your Weekly Google Ads Optimisation Schedule

You want the best results from your Google Ads account, right? So let’s take a look at the 6 essential tasks you need to include in your weekly optimisation schedule… Task 1 – Check Your Search Terms Check which keywords you’ve been paying for – the ones...

Target your Google Ads Effectively To Bring in More Sales

Target your Google Ads Effectively To Bring in More Sales

Would you like to know the precise postcode/zipcode your leads and sales are coming from? Maybe you’d like to use that info to refine your direct marketing campaigns? Or perhaps just to concentrate more of your advertising in the areas that work?Let’s take...

11 Ways to Completely Sabotage Your Google Ads

11 Ways to Completely Sabotage Your Google Ads

If you’re not careful, you might end up committing one of these errors in your Google Ads account. wasting tons of cash and sabotaging your lead flow. It’s time to audit your account and get them fixed! Mistake 1- Accept Google’s default settings when...

How To Check Who Is Bidding Against You in Google Ads

How To Check Who Is Bidding Against You in Google Ads

https://www.facebook.com/clairejarrettcom/videos/2334746193278216/ Okay, so in today's video, I'm going to answer a question I was recently asked by a client, "How can I find out who's bidding against me "in Google Ads, and more importantly, "find out their...

8 Do’s and Don’ts for a Successful Google Ads Account

8 Do’s and Don’ts for a Successful Google Ads Account

  Is your business running ads on Google? Are you confident that your current strategy is flawless? Between accepting automated settings, writing ad copy and selecting the right keywords, it’s easy to fall victim to some common Google Ads mistakes. Even well-known...

9 Signs You Need Urgent Help With Your Google Shopping Ads

9 Signs You Need Urgent Help With Your Google Shopping Ads

  Maybe you’re managing your Google Ads in-house or outsourcing them to an agency. Either way, perhaps you’re reading this because you’re wondering if they could be performing better. So - let’s take a look at 9 signs you need urgent help with your Google Shopping...

How Do You Know If Google Ads Will Work For Your Business?

How Do You Know If Google Ads Will Work For Your Business?

I’m asked this regularly– will Google Ads work for my particular business? How can I tell whether it will or won’t work? So in today's post, here is how you can establish if Google Ads will work for you... Your clients search for what you offer on Google Can you think...

Are You Using Google Ads To Pre-Qualify Your Leads?

Are You Using Google Ads To Pre-Qualify Your Leads?

Google Ads – (formerly known as AdWords) has got even better. It’s still THE best place to go for leads that are hunting for an immediate solution to a problem – yet it’s also rapidly becoming known as a great place to prequalify and warm your leads up. Let’s take a...

The Danger Of Unqualified Leads

The Danger Of Unqualified Leads

You set some ads live and BOOM - in come the leads. Excited - you (or your team) get on the phone with them... Then call after call goes badly. Maybe the prospect doesn't show. Or asks you to reschedule. Or asks you to remind them who you are again.... ...You blame...

Is it time to look at Google Ads for your coaching business?

Is it time to look at Google Ads for your coaching business?

You’ve been running Facebook Ads successfully for a while now. You’ve seen costs increasing steadily and now you’re paying double or even triple what you were paying for a lead this time last year. Right now -  your business can handle it because you’ve got a...

How to Carry Out a Business (and Life) Audit

How to Carry Out a Business (and Life) Audit

Today's post has a different theme than normal, because while journaling and goal setting this morning, I took some time to carry out an audit of where my business is currently, along with where I'd like it to go in the next 12 months. When I do this, I like to ask...

Bye Bye Facebook – Is It Time For Plan B?

Bye Bye Facebook – Is It Time For Plan B?

In the past few days I have been contacted by many of you – worrying about the recent uproar with Facebook privacy concerns. Some of you have concerns about what this means for their advertising funnels, and even asking me if they should be considering coming off...

Is Facebook Filled With CRAZY People?

Is Facebook Filled With CRAZY People?

I’ve experienced it. And I hear it from my clients all the time. They ask me – why does Facebook seem to be filled with CRAZY people? And worse – why do they book in for a call with ME? It’s enough to make you turn off your ads and want to give up completely, right?...

How to Use Facebook to Bring in High Value Leads

How to Use Facebook to Bring in High Value Leads

Back in 2002 when Google AdWords was brand new, it revolutionised the advertising industry with the most effective form of direct response advertising ever seen. It made it possible to tap into people who had a specific need right NOW.. that were willing to buy. Right...

Wondering how the latest Facebook Ads changes will affect you in 2018?

Wondering how the latest Facebook Ads changes will affect you in 2018?

As always – there’s a ton of changes taking place in Facebook right now.... ....and as usual – it’s freaking a lot of people out! Panicking about whether their Facebook Ads will stop working – or whether all the work they’ve been putting into building their fanbase is...

Are You A Facebook Voyeur?

Are You A Facebook Voyeur?

Definition of Voyeur according to www.vocabulary.com "A voyeur is someone who likes to watch people without them knowing."  So.... are YOU a Facebook Voyeur? Let's take a look and find out.... Do you watch your competitors week after week? Do you follow what they are...

How To Fill Your Coaching Programs Using Facebook Ads

How To Fill Your Coaching Programs Using Facebook Ads

This blog is for YOU if you're running a coaching program... doing a GREAT job for your clients... but you just wish there were a more reliable way of bringing in those new clients.... (if you're BRAND new and want to set up your first program - check out the blog I...