Back in 2008 when I was running my first Google AdWords agency, I used to think that Google Advertising wouldn’t work for coaches. In fact, if one came along – we would turn them away. In most coaching niches prospects rarely search for the type of coach they want –...
You’ve been running Facebook Ads successfully for a while now. You’ve seen costs increasing steadily and now you’re paying double or even triple what you were paying for a lead this time last year. Right now – your business can handle it because you’ve got a...
Fed up depending on Facebook for all your traffic? Seeing rising ad costs that have resulted in you spending double or even TRIPLE your ad spend? I hear you – we’ve been hearing these frustrations from many of you! The good news is that it’s time to...
It’s every business owner owner’s dream… yet we wonder if it’s even possible, or it even EXISTS… An “Evergreen Marketing Funnel” that brings leads in continually for your business with next to NO changes…? Well – yes AND no… So let’s look at what I...
I HATE Bitcoin. I’m fed up with hearing about it. I block ads that talk about it. I delete emails that mention it. But when I think about it – part of the reason is jealousy!! I missed an opportunity to make millions – and I’m pissed at myself. Had I invested...
Today’s post has a different theme than normal, because while journaling and goal setting this morning, I took some time to carry out an audit of where my business is currently, along with where I’d like it to go in the next 12 months. When I do this, I...
In the past few days I have been contacted by many of you – worrying about the recent uproar with Facebook privacy concerns. Some of you have concerns about what this means for their advertising funnels, and even asking me if they should be considering coming off...
I’ve experienced it. And I hear it from my clients all the time. They ask me – why does Facebook seem to be filled with CRAZY people? And worse – why do they book in for a call with ME? It’s enough to make you turn off your ads and want to give up completely, right?...
Back in 2002 when Google AdWords was brand new, it revolutionised the advertising industry with the most effective form of direct response advertising ever seen. It made it possible to tap into people who had a specific need right NOW.. that were willing to buy. Right...
As always – there’s a ton of changes taking place in Facebook right now…. ….and as usual – it’s freaking a lot of people out! Panicking about whether their Facebook Ads will stop working – or whether all the work they’ve been putting into building their...
When you are looking to close higher-end clients for bigger fees, it makes sense to adapt your strategy. There is a difference in the way you position yourself before you get on the phone with your leads… …and a difference in the way that you follow-up… …and the...
What’s the fastest way to build trust in your marketplace, prove you are the expert in your space and turn somebody into a potential client? By helping people solve their problems… And, the most efficient way to do that on a large scale is to produce content and then...
It has been proven repeatedly that our prospects need to be exposed to our brand around 7 times before they trust us enough to work with us.After generating 3095 strategy sessions and spending £116,000 on Facebook ads to fuel my coaching business, I have noticed...
Definition of Voyeur according to www.vocabulary.com “A voyeur is someone who likes to watch people without them knowing.” So…. are YOU a Facebook Voyeur? Let’s take a look and find out…. Do you watch your competitors week after week? Do...
I was looking at the stats for last year from 1st January to 31st December 2016 while preparing some training for my clients, and they showed 1621 applications in that 12 month period. That’s 1621 people that applied to work with me – becoming a qualified...
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