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Google Ads Retargeting Best Practices

Google Ads Retargeting Best Practices

Nearly all Google Ads advertisers should be using retargeting to follow visitors around the web, building up their brand presence and ensuring the visitor comes back to buy. The good news is that this can be set up for less than £2 per day! A carefully...

The Danger Of Unqualified Leads

The Danger Of Unqualified Leads

You set some ads live and BOOM - in come the leads. Excited - you (or your team) get on the phone with them... Then call after call goes badly. Maybe the prospect doesn't show. Or asks you to reschedule. Or asks you to remind them who you are again.... ...You blame...

How to Carry Out a Business (and Life) Audit

How to Carry Out a Business (and Life) Audit

Today's post has a different theme than normal, because while journaling and goal setting this morning, I took some time to carry out an audit of where my business is currently, along with where I'd like it to go in the next 12 months. When I do this, I like to ask...

Bye Bye Facebook – Is It Time For Plan B?

Bye Bye Facebook – Is It Time For Plan B?

In the past few days I have been contacted by many of you – worrying about the recent uproar with Facebook privacy concerns. Some of you have concerns about what this means for their advertising funnels, and even asking me if they should be considering coming off...

Is Facebook Filled With CRAZY People?

Is Facebook Filled With CRAZY People?

I’ve experienced it. And I hear it from my clients all the time. They ask me – why does Facebook seem to be filled with CRAZY people? And worse – why do they book in for a call with ME? It’s enough to make you turn off your ads and want to give up completely, right?...

Are You A Facebook Voyeur?

Are You A Facebook Voyeur?

Definition of Voyeur according to www.vocabulary.com "A voyeur is someone who likes to watch people without them knowing."  So.... are YOU a Facebook Voyeur? Let's take a look and find out.... Do you watch your competitors week after week? Do you follow what they are...

How To Attract Premium Clients Using Facebook

How To Attract Premium Clients Using Facebook

Today I'm going to cover how to attract PREMIUM Clients using Facebook Ads. What do I mean by premium clients in this instance? Those who are willing to pay what you are worth - who won't mess you around, who are great fun to work with, get the work done and are...

How To Attract More Premium Clients

How To Attract More Premium Clients

So you want to know how to work with premium clients? Those who pay what you're worth, love what you do, implement what you teach and ACTUALLY get results? Great, let me show you the best way to find more of them! Step 1 - Set Expectations And Value Your Time If you...