Are You Using Google Ads To Pre-Qualify Your Leads?

Are You Using Google Ads To Pre-Qualify Your Leads?

Google Ads – (formerly known as AdWords) has got even better. It’s still THE best place to go for leads that are hunting for an immediate solution to a problem – yet it’s also rapidly becoming known as a great place to prequalify and warm your leads up. Let’s take a...
The Danger Of Unqualified Leads

The Danger Of Unqualified Leads

You set some ads live and BOOM – in come the leads. Excited – you (or your team) get on the phone with them… Then call after call goes badly. Maybe the prospect doesn’t show. Or asks you to reschedule. Or asks you to remind them who you are...
How to Carry Out a Business (and Life) Audit

How to Carry Out a Business (and Life) Audit

Today’s post has a different theme than normal, because while journaling and goal setting this morning, I took some time to carry out an audit of where my business is currently, along with where I’d like it to go in the next 12 months. When I do this, I...
Bye Bye Facebook – Is It Time For Plan B?

Bye Bye Facebook – Is It Time For Plan B?

In the past few days I have been contacted by many of you – worrying about the recent uproar with Facebook privacy concerns. Some of you have concerns about what this means for their advertising funnels, and even asking me if they should be considering coming off...
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