What Is Remarketing? How To Get Started
Remarketing, also known as Retargeting, is a useful and popular form of digital marketing where ads are shown to people who have visited your website, even if they have not made a purchase. If you’re…
Responsive Search Ads vs Dynamic Search Ads: Everything You Need to Know in 2022
93% of people who use the internet begin their online journey with a search engine, but 75% never scroll past the first page of results. If you want your Google Ads to be profitable, your ad needs to…
The Ultimate Guide to Google Ads Customer Match
Business isn’t just about getting new customers – it’s about making the most of your existing user base. In fact, your loyal customers spend 33% more on average than your first-time purchasers, so targeting your current customers with…
A Beginner’s Guide to Negative Keywords
Many Google Ads tutorials will tell you all you need to know about the keywords you want, but what about the keywords you don’t want? It’s remarkable how many advertisers do not use negative keywords…
Who Are Google Partners & Why Should You Care?
Running Google AdWords campaigns is no child’s play. Too many ingredients go into a well-thought-out PPC campaign, from picking the right keywords and ensuring a high Quality Score to determining the right bidding strategy and…
How to Optimise Your Google Shopping Ads
Launching an eCommerce shop is not easy, but fortunately, Google Shopping ads exist. They’ve been generating 85.3% of all clicks on Adwords campaigns since 2018, and they’re just as powerful today. This article will show you how to…
How to Get a Free Ad Credits Promotion from a Google Partner
If you’re new to Google Ads and not sure who to contact to get the free credits you’ve heard so much about, read on. I’ve been running Google Ads since 2008, so I’ll show you everything…
Should You Auto-Apply Google Ads Recommendations? Pros & Cons
With such access to data, Google knows best, right? Unfortunately, despite Google Ads claiming that recommendations can help you improve your campaign success, auto-applying Google Ads recommendations isn’t always a good idea. And today, I’ll…
The Best Google Ads Bid Strategy Demystified!
Once your campaigns and ad groups are ready, it’s time to choose your Google Ads bidding strategy. And today, it’s my mission to show you everything you need to know about the best Google Ads bid…
An Expert’s Guide to the Top 7 Google Ads Landing Page Best Practices
A great PPC campaign can’t increase your profits unless your landing page does its part. I’ve seen my fair share of Google Ads directed to the homepage or a non-optimal landing page. So today, I’m…
Should I Use Automated Google Bidding? Pros & Cons
Can you trust Google to consider your best interests, or should you manually tweak every bidding setting? Today, I’ll walk you through everything you need to know to make an informed decision: should you use automated…
Destination Mismatch – What to Do When Your Google Ads Are Disapproved
Google Ads can get disapproved for various reasons, but one of the peskiest is certainly destination mismatch. Fortunately, I’ve successfully dealt with it throughout my PPC career, and today, I’ll show you how to fix…
7+ Reasons Your Google Ads Has Been Disapproved
When Google disapproves your ad, it promptly tells you what you did wrong – but not exactly how to fix the problem. (This is especially annoying when you want to get a campaign up and…
How to Fix a Suspended Google Ads Account
Every advertiser has woken up to a Google Ads suspension notification at least once. However, if you’re new to Google Ads, don’t panic. Today, I’ll show you how to fix a suspended Google Ads account. Let’s…
How to Use Google Ads for YouTube
As a marketer, if you want to target new or re-engage existing audiences, you absolutely cannot miss out on using Google Ads for YouTube. In fact, a whopping 70% of people purchased a product after seeing…