Google Ads Retargeting Best Practices

Google Ads Retargeting Best Practices

Nearly all Google Ads advertisers should be using retargeting to follow visitors around the web, building up their brand presence and ensuring the visitor comes back to buy. The good news is that this can be set up for less than £2 per day! A carefully designed...
11 Ways to Completely Sabotage Your Google Ads

11 Ways to Completely Sabotage Your Google Ads

If you’re not careful, you might end up committing one of these errors in your Google Ads account. wasting tons of cash and sabotaging your lead flow. It’s time to audit your account and get them fixed! Mistake 1- Accept Google’s default settings when setting up a...
Are You Using Google Ads To Pre-Qualify Your Leads?

Are You Using Google Ads To Pre-Qualify Your Leads?

Google Ads – (formerly known as AdWords) has got even better. It’s still THE best place to go for leads that are hunting for an immediate solution to a problem – yet it’s also rapidly becoming known as a great place to prequalify and warm your leads up. Let’s take a...
The Danger Of Unqualified Leads

The Danger Of Unqualified Leads

You set some ads live and BOOM – in come the leads. Excited – you (or your team) get on the phone with them… Then call after call goes badly. Maybe the prospect doesn’t show. Or asks you to reschedule. Or asks you to remind them who you are...