Nearly all Google Ads advertisers should be using retargeting to follow visitors around the web, building up their brand presence and ensuring the visitor comes back to buy. The good news is that this can be set up for less than £2 per day! A carefully designed...
You want the best results from your Google Ads account, right? So let’s take a look at the 6 essential tasks you need to include in your weekly optimisation schedule… Task 1 – Check Your Search Terms Check which keywords you’ve been paying for – the ones your...
Would you like to know the precise postcode/zipcode your leads and sales are coming from? Maybe you’d like to use that info to refine your direct marketing campaigns? Or perhaps just to concentrate more of your advertising in the areas that work? Let’s take a look at...
If you’re not careful, you might end up committing one of these errors in your Google Ads account. wasting tons of cash and sabotaging your lead flow. It’s time to audit your account and get them fixed! Mistake 1- Accept Google’s default settings when setting up a...
How to check who is bidding against you in Google AdsShort training tips – it's time for competitor research – who is bidding against you in Google Ads and how much do they overlap with you?Please share, like and comment if you enjoyed the video, and...
Is your business running ads on Google? Are you confident that your current strategy is flawless? Between accepting automated settings, writing ad copy and selecting the right keywords, it’s easy to fall victim to some common Google Ads mistakes. Even well-known...
Maybe you’re managing your Google Ads in-house or outsourcing them to an agency. Either way, perhaps you’re reading this because you’re wondering if they could be performing better. So – let’s take a look at 9 signs you need urgent help with your Google Shopping...
I’m asked this regularly– will Google Ads work for my particular business? How can I tell whether it will or won’t work? So in today’s post, here is how you can establish if Google Ads will work for you… Your clients search for what you offer on Google Can...
So you’re running a Google Ads account, but you can’t figure out why it isn’t bringing you the enquiries and new clients you were expecting. Let’s take a look at why: You’re not focusing on quality score for your keywords Quality Score is the biggest determinant of...
Is your Google Ads account not delivering the quality and volume of leads you’d like? Whether you’re running your own Google Ads or an agency are running them for you.. it’s possible that you’re making these mistakes right now in your Google Ads...
Google Ads – (formerly known as AdWords) has got even better. It’s still THE best place to go for leads that are hunting for an immediate solution to a problem – yet it’s also rapidly becoming known as a great place to prequalify and warm your leads up. Let’s take a...
You set some ads live and BOOM – in come the leads. Excited – you (or your team) get on the phone with them… Then call after call goes badly. Maybe the prospect doesn’t show. Or asks you to reschedule. Or asks you to remind them who you are...
Back in 2008 when I was running my first Google AdWords agency, I used to think that Google Advertising wouldn’t work for coaches. In fact, if one came along – we would turn them away. In most coaching niches prospects rarely search for the type of coach they want –...
You’ve been running Facebook Ads successfully for a while now. You’ve seen costs increasing steadily and now you’re paying double or even triple what you were paying for a lead this time last year. Right now – your business can handle it because you’ve got a...
Fed up depending on Facebook for all your traffic? Seeing rising ad costs that have resulted in you spending double or even TRIPLE your ad spend? I hear you – we’ve been hearing these frustrations from many of you! The good news is that it’s time to...
