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If you’re new to Google Ads or simply unsure where the settings are in the new dashboard, I’m here to help!  Since my team and I practically live in the Google Ads Manager, I’ll show…

Don’t miss the forest for the trees! When you run PPC or, more specifically, Google Ads campaigns, you need to define your North Star KPIs before you get lost in all the different numbers in…

You can’t reach everyone who needs dental services by relying on referrals. Instead, you need to intercept them when they’re looking for you, and there’s no better way to do it than with Google Ads…

We live in hectic times, and more people than ever are looking for expert help. But you’ll be missing out if you don’t reach them when they’re actively looking for therapists such as yourself. Fortunately,…

Planning a successful Google Ads campaign requires more than inspiration – it demands a structured strategy. Thankfully, I’ve spent the past 15+ years creating, managing, and optimising campaigns, so I’ve had to become really good…

There’s nothing worse than creating the right Google Ads banner, only to upload it and realise it’s the wrong size. So before you hit “Save” in Photoshop or Canva, make sure you’re choosing the right…

As Google Ads introduces new ad formats, types, and sub-types, it’s easy to get lost and wonder if you’re using the correct dimensions after all. Fortunately, my team and I have to be up-to-date on…

If you run a law firm and want top-quality leads (without having to separate the wheat from the chaff), Google Ads is a great choice! However, there are some principles you should be aware of…

If you want to intercept your leads when they’re actively looking for your services, you need pay-per-click (PPC) advertising. However, if you dive in unaware, you risk wasting your budget. Fortunately, I’ve spent the past…

Would you trust a website that doesn’t display the green Chrome padlock of trust? Do you feel safer when you see that an online shop has certified checkout? If so, you’re not alone – badges…

If you want to maximise the effectiveness of your Google Ads, increasing your budget isn’t the only option on the table. Since 2008, I’ve managed thousands of Google Ads campaigns and discovered advanced strategies that…

You’ve grasped the basics. Terms like search intent no longer faze you, and you’re ready for the next step: going beyond the standard targeting options. Thankfully, I’ve spent the past 15+ years increasing my clients’…

The Role of Keywords in Google AdWords Campaigns Even if you’re a complete beginner to Google Ads, you’ve heard about keywords. But how exactly do keywords work in Google Ads campaigns, and what are all…

At first glance, measuring the success of your Google Ads looks simple: are you making money with them or not? But once you dig beneath the surface, you’ll come across various metrics which help you…

Nowadays, it’s not enough to spread the word that you’ve started a new business. You need online marketing. And when it comes to promoting your business online, nothing works quite as well as Google Ads….