If you’re new to Google Ads and not sure who to contact to get the free credits you’ve heard so much about, read on. I’ve been running Google Ads since 2008, so I’ll show you everything you need to know to get free ad credits from Google Partners!
What Is the Google Ads Free Credits Promotion?
Free ad credits are a promotional offer from Google that allows you to get free advertising spend on Google Search, Google Ads for YouTube, or Gmail.
You can then use the credits to promote your business, website, or product.
For example, my Google Ads management agency can give you £400 in free ad credits when you spend £400 (or $500 when you spend $500).
In short: you get a lovely addition to your ad budget for free.
You can apply it to any billing (including monthly invoicing, automatic payments, and credit cards) and use it to supplement your existing advertising budget.
In our case, some clients use the extra funds to try new campaigns.
(Of course, you should first have a Google Ads account. If you don’t have it yet, create one for free.)
Who Are Google AdWords Partners?
Google Partners are online marketing companies vetted by Google as trusted Google Ads management providers.
To incentivise them to attract more new Google Ads customers, Google allows them to share free credits.
Working with a Google Partner Agency Has Its Benefits
In addition to getting free credits (something that a non-certified PPC agency can’t give you), working with Google Partners has its own set of advantages. For example, you will:
- Gain access to Google’s powerful advertising products and services.
- Get expert help from a certified Google Partner, and enjoy promotional offers and other perks.
- Receive exclusive invitations to events and training, and of course — stay up-to-date on the latest industry trends.
How to Ask a Google Ads Partner for Free Ad Credit
If you already have a Google Ads specialist running your ads for you, get in touch with them to ask about the free ad credits program. Typically, if they’re certified Partners, they’ll emphasise the badge on their website.
If you run Google Ads on your own, check the Partners Program tab. You’ll see all the partners listed there. If they earned their Partner badge by February 2022, they should have access to the free ad credit promotion.
(Of course, remember that they likely only share free ad credit with their clients.)
There is no one-size-fits-all answer for how to ask a Google partner for free ad credit, but I do have a few tips to ensure you stay up-to-date on the best offer for your ad budget:
- Check the Google Partners page regularly for updates on offers and promotions
- Search for offers from specific Google partners that may be relevant to your business
- Ask a Google partner directly if they have any current offers or promotions for free ad credits
Can I Apply the Google Ads Free Credits Promotion to My Account?
According to Google, you’ll be able to get and apply for the free credits promotion on your Google Ads if:
- The Google Ads manager account (you or your PPC specialist) has the Premier Partner or Partner status.
- The promotional offers settings are toggled on.
- You haven’t applied any other promotions to your account.
- Your account is located in a country where Google Ads supports promotional offers.
- You’re new to Google Ads.
When getting a free ad credits promotion from a Google Partner, once the promotional offers are on, they are automatically applied to the eligible new accounts.
However, it can take up to 35 days for the promo offer to be applied.
Google will additionally scan your account several times, and only when Google is sure that you’re eligible will the discount be applied.
Can I Get Free Google Ads Credits without a Google Partner?
Yes, you can get free Google Ads credits without a Google Partner. However, your experience will look different, and you may not be eligible for all promotions.
For example, only my clients can get $500 for every $500 they spend. If they wanted to run their own Google Ads accounts, they would look for Google Ads offers for new advertisers. It’s best to check the Google Ads website for up-to-date promo offers.
Your other internet service providers might be able to offer discounts, as well. For example, hosting sites frequently add free ad credit to their plans. However, your mileage may vary, so you can’t count on getting free credits unless you work with a Partner.
Are You Ready to Kickstart Your Google Ads Success?
If you’re interested in boosting your Google Ads revenue, get in touch with me! As one of the first people in Europe to offer Google Ads training (way back in 2008), I’ve seen the world of PPC evolve.
And if you want to DIY your ads and make them work for your business, get a copy of my best-selling Google Ads book to achieve rapid success in 7 simple steps!