Case Study: Joanna Boyd, Family Lawyer at Boyd Law
Joanna Boyd is an outstanding lawyer specializing in family law. Since we began work just under a year ago, we’ve brought in 1,262 leads at an average cost of $25.52 per lead.
Budget and Lead Quality:
- With a initial budget of $3,000 per month, this brought in a high volume of leads for Joanna – and she was able to pick and choose the ones she wanted .
- Joanna instigated a one-off booking fee for leads, to make sure that she didn’t end up spending her time on the phone with time wasters and instead spent time with only qualified leads that would actually be able to afford her services.
- This was an extremely efficient way of filling her diary with highly qualified leads and ensuring the ad spend paid for itself from the initial consults, making this system eminently scalable.
Expansion:
Joanna is now in the process of launching a Spanish version of her site and we will be running Spanish ads alongside our English ads, as she has now hired an additional attorney.
Client Testimonial:
Joanna says in our Trustpilot, “Claire Jarrett was a complete lifesaver for my family law firm. They came right in and made the necessary adjustments to help us get a boatload of quality leads. I recommend that any business use their services.”
Projected Results:
For the purposes of this case study, allocating a budget of $3,000 per month to Google Ads resulted in around 120 leads per month for this family law firm. Note that in many states, the costs may be slightly higher or slightly less depending on the local competition.
Lead Quality:
Remember that these leads are choosing only one person they wish to speak to. These are not bought leads where you will be trying to call them back as quickly as you possibly can because the lead has been sold to multiple other buyers. This lead has come to your website, has specifically read your profile and your firm’s profile, and has chosen you. Therefore, it’s a highly qualified lead.
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