Claire Jarrett – Expert Facebook and Meta Ads Consultant
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Facebook Ads can be an incredibly profitable marketing channel but only if you’re strategic with it. Some people believe that creating successful Facebook ads is a 10-minute job, that you just need to create a campaign with a good budget and targeting/creative. But nothing could be further from the truth, and they find out quickly when their ads struggle to turn a profit.
As a result, they give up on Facebook Ads for good…
Ever struggle with the following problems with your Facebook ads?
Many of my clients come to me feeling disheartened because they:
- Struggled to install the Meta Pixel on their website.
- Ran their own ads, only to fry their money and see poor results.
- Took Facebook ad courses (or Googled their way through it) – but ended up more confused than when they first started!
- Struggled to get the elements of their marketing to work seamlessly together – such as Google Ads, Facebook Ads, LinkedIn, Google Analytics…
- Hired someone to manage their ads but still saw no real ROI.
If you’re spending money on Facebook ads, boosting your posts like you’re “supposed” to, but aren’t getting the results you seek… understanding why is crucial.
Otherwise, you’ll just keep making the same costly mistakes over and over again.
I’m here to help you pinpoint exactly what’s broken and how to fix it, so we can target and convert only the audience that brings in recurring revenue – and more people like them!
Here’s why you, me, and my team of experts are the perfect match for your Facebook Ads strategy
Hi! My name is Claire Jarrett.
I have 17+ years of experience as an Ads consultant and expert, and my team consists only of seasoned ads and marketing specialists. If you want absolute certainty that you’re hiring the right professionals for the job…we’re your people.
Here’s why:
I was the very first person to ever offer Google Ads training, way back in 2007/2008 when DVDs (and low-rise jeans!) were still a thing. Over the next 16 years, I continued to launch SEO, Facebook, Email Marketing and Webinar Marketing training programs & consulting.
Since then, I’ve helped thousands of business owners and CEOs go from poor ROAS to predictable (and scalable) results.
In fact, me and my team have generated over £1 million in extra revenue for our clients and brought in 15,000+ customers to their businesses with a predictable sales funnel.
I’ve also written books on Google Ads, such as Successful Google Adwords Strategies and my most popular book, Rapid Google Ads Success (with the latest 3rd edition now live in 2024!). Every edition has hit bestseller status on Amazon.
I use my expert systems and my team’s support to increase your ROI and reduce wasted spend.
When working with me as your Facebook Advertising Consultant, I want you to walk out with…
- A strategy that transforms pay-per-click into a profitable lead powerhouse.
- Campaigns that attract eager prospects genuinely interested in your offer (and filter out time-wasters who aren’t ready to go all in).
- Ads that work tirelessly for you, bringing in leads and sales on autopilot.
- Complete confidence that you’re reaching the right audience and attracting quality leads.
Now that we’ve talked about me, let’s talk about you! Wanna know if you’ll get the best results from my Facebook Ads consultant services?
Over my career as a Facebook Ads consultant, I’ve worked with many clients. Some of them were a perfect fit. Others not so much. And it’s nothing personal!
I’d be lying if I said that my consulting services work for everyone.
With that in mind, here’s what it takes to make sure you’ll see ROI and love working with me:
- You know a lot about your target market, beyond superficial demographics.
- You take a data-driven approach in your marketing decisions.
- You’re easy to coach and willing to learn and adapt.
- You’re curious about changes – not scared of them!
“But why do you need me?” you might ask. “Can’t you just do the whole Facebook Ads consulting thing without me, the client?”
Yes, I can launch a campaign without you if you’d prefer it that way. I can offer full, done-for-you Facebook Ads Account management as well.
But you’ll get phenomenal results if you and I plan out the campaign management together.
Here’s why…
I haven’t been working with your audience for years. You have!
You know what makes your audience tick. You know how your ideal prospects think and feel.
And I’m the Facebook Ads consultant and professional who will leverage that and create a lead-gen engine for you. I bring objective data to the table with analytics and best practices. You bring the customer insights!
If you have a marketing or advertising team, no problem at all. But it’s your market and audience knowledge that I need.
After all, you’re the expert on your business – and now it’s time to prove that to your audience.
If you’re struggling with…
01.
Reaching the wrong audience
Are you struggling to reach the right audience with your Facebook ads? You might feel like your ads are simply not connecting with the people who would be most interested in your products or services.
I can help! My team and I will dive into your targeting strategy, helping you define and reach your ideal audience. We’ll make sure your ads are seen only by the people who matter most to your business, so that views = conversions.
02.
Not sure if you’re spending too much (or too little)
Not sure if you’re investing the right amount in your Facebook ads? Whether you’re worried about overspending or not spending enough to see real results, it can be tough to find the right balance.
Me and my team will analyse your budget and ad spend to make sure you’re seeing the best possible ROI. By optimising your ad spend, we can help you increase your results without leaving money on the table.
03.
Adapting to Facebook and Meta algorithm changes
Keeping up with Facebook’s algorithm changes is a full-time job these days. Trouble is: staying ahead of these changes is crucial for your ads’ success.
That’s where we come in as your Facebook ads consultants! We stay on top of the latest algorithm updates and adapt your ad strategy to ensure your ads continue to perform well. From shifts in ad formats to changes in targeting options, we’ll take it all off your plate!
04.
Being brand new to Facebook and Meta ads
From setting up campaigns to understanding how the Meta Pixel works, starting from scratch can be a headache.
We’ll guide you through the entire process, from setting up your first campaign to tracking and optimising your ads.
You’ll quickly gain the confidence to run effective ads that drive real results.
What do my Facebook Ads Consulting services include?
I work remotely with my clients across the globe. So wherever you’re based in the world, we’ll be able to work together effectively over a virtual coffee with private Zoom sessions.
Step 1. One-on-one strategy call
Our journey starts with a one-on-one call where I’ll get to know you, your business, and your audience. This helps us craft a management approach that draws in your ideal customers and maximises the value of your existing ones.
Here’s what we’ll cover in our first call:
- What do you expect out of working with me and my team? Where are you now, and where do you want to be?
- What keeps your audience up at night? What are their pain points and passions? How do they talk about your offers online?
- What do you have the most trouble with when it comes to Facebook Ads and your marketing in general?
- Who do you want to attract and, just as importantly, who do you want to avoid?
We’ll chat about any specific issues you’re facing, your overall strategy, as well as your past experiences. I’m all ears to ensure we fine-tune your ad campaigns to deliver the fantastic results you’ve been waiting for.
Step 2. A thorough Facebook Ads audit
As soon as we start working together, I always suggest a Facebook Ads audit to kickstart the process.
Using the unique auditing process I’ve perfected over 17 years in Paid Search, I’ll review your Facebook Ads goals and performance, looking at both the objective metrics (like your results and data) and the subjective elements (how you engage and speak with your audience).
If the Facebook Pixel isn’t already on your website, don’t worry – I’ll get it set up or walk you through the installation step-by-step.
During this step, we’ll…
- Make sure your ads and landing pages are a perfect match, creating a well-connected and engaging journey that drives conversions.
- Identify your key competitors and see what they’re up to, so you can stay ahead of the game and capture more attention.
- Take a look at your setup, targeting, copy and creatives – pinpointing why your ads aren’t performing well.
Once we’ve defined the areas for optimisation and your preferred collaboration process, I’ll take over (or work with your team) to quickly skyrocket your results.
Step 3. Strategy and implementation
Time to set up profitable campaigns! We’ll craft a customised strategy just for you. My goal as your Facebook Ads consultant is to make your ads work hard for you, bringing in quality leads and sales while making every dollar count.
This is where, from everything we’ve discussed, and all the knowledge I’ve gathered, I’ll set up all the right audiences who should be seeing your ads.
Rest assured that Facebook Ads will be perfectly integrated with the rest of your funnel, so that you know where each new lead is coming from (and where they’re slipping through your fingers).
Step 4. Optimisation
Setting up Facebook Ads isn’t a one-and-done thing. Like any marketing strategy, it needs constant monitoring and tweaking to stay effective. Why? Because we want your ads to keep performing their best, regardless of out-of-control circumstances. And I, as your Facebook Ads consultant, want to keep your audience engaged and excited about your offers, day after day.
That’s why your ads will be frequently monitored and adjusted as needed to ensure ongoing success. This helps keep things fresh and avoid audience fatigue (when your audience starts essentially ignoring your ads because they’ve seen them too many times).
A collaborative Facebook Ads consulting process
Sadly, I’ve seen so many people falling for “Agency sales speak” and not knowing how their ads are really performing. You’re entitled to that information!
You can expect regular calls, open communication, and updates from me and my team to ensure you see results from your new Facebook Ads setup as soon as possible.
As a former teacher, I bring a consultative and collaborative style to the way I work as a Facebook Ads consultant to help you boost your results exponentially. All while keeping you in the loop with frequent updates and a clear communication schedule.
Don’t worry, we won’t take up too much of your time! Most of my clients spend just 1-2 hours with us every couple of weeks.
Once we’ve gone through the essential first steps, we’ll only meet to review performance and plan new campaigns.
Improve your lead quality and make the most of your budget with an experienced Meta Ads consultant!
Just “competing with an edge” is overrated. We’ll help you stand out and stay in front of your customers!
Get access to powerful Facebook Ads insights your competitors lack and enjoy a higher ROI.
Book a 30-minute discovery call now or drop me a message.
If you’re ready to take your ad results to the next level, my team and I are here to make it happen!
Testimonials taken directly from Trustpilot and LinkedIn