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What’s New in Google Ads in 2026?
Across Search, Shopping, Performance Max, YouTube, and Demand Gen, Google is no longer asking us if we want automation. It’s designing the ad platform with AI in mind. Campaign types are merging, placements are expanding,…
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Google Ads News: December 2025
Welcome to another edition of Google Ads News – this time, post-Black Friday! The only reason I mention it is that Black Friday is a phenomenal litmus test of what works (and what doesn’t), and…
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A Simple Guide to PPC Bid Management
If you’ve ever opened Google Ads, set what felt like a sensible budget, and then watched your costs creep up without the right leads coming in… you’re not alone. Most business owners and marketers don’t…
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Google Ads News: November 2025
AI advisors, expanded PMax reach through Waze, and more! November has been an interesting month in Google Ads News, and in this breakdown, I’ll show you everything you need to know to keep increasing your…
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Google Ads News: October 2025
October’s here, and with it, fresh Google Ads news. From reporting improvements to policy changes, I’ll walk you through everything you need to know to keep your account fresh and performing with the highest returns….
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How to Run Profitable Google Maps Ads
Google Ads have always been about capturing intent, and nowhere is that clearer than with Google Maps ads. This ad type is perfect for attracting the leads looking for businesses like yours in your area. …
