Gaining followers and liking things on social media has almost become a sort of cult. Almost every web page has a ‘like’ button attached nowadays and almost every business is following every Tom, Dick, and Harry just to try and gain a few new followers. However, where do these follows and likes actually get you in business terms? You may be under the impression that a business with 4000 likes or followers on Facebook and Twitter is much more successful than a business with just 400. Although on paper this seems logical, in real life it’s a different story…
More likes doesn’t mean more business
There’s a very blurred opinion in the digital world about the power of likes. Obtaining likes has proved to be so important for some businesses that they’ve even paid substantial amounts to get extra likes for their page. What you need to clear on is that extra likes don’t guarantee to get you any extra business.
What you really need to think about is where these likes are coming from, as that is what really matters. If you’ve paid for likes and don’t have a clue where they are coming from, then you’re taking a true stab in the dark. These likes could easily be from people who have no actual interest in your business, which begs the question… Is it really worth the expense?
My answer would be no, not when there are better ways of generating likes. There’s always the chance that you may get lucky and gain some genuine interest from paid likes, but this is really down to luck, and no business made it to success based on luck (unless they really were that lucky).
If you are that concerned about getting more likes, more business, and increasing your social media presence, then the simple solution is to be social. Engage with your current Facebook followers, post about relevant topics related to your business, post news, start discussions and ask questions, and encourage your existing customers or mailing list to like your page. This way, you’ll create a culture of likers that genuinely like your business.
Your existing likers will also be much more likely to share your business if you’re being proactive or constantly churning out useful information that benefits them. At the end of the day, 10 genuine likers who end up using your services are way better than 100 likers that don’t.
The same goes for followers
On Twitter, businesses drive themselves crazy trying to gain new followers. Just as with likes, there’s no point taking the approach of charging in blind just to acquire new followers. Following everyone who’s ever had a Twitter account is not going to do your business any good, and it’s going to waste a lot of your time.
Instead, start by following people in your business niche and people who you think will be interested in your products and services. Start tweeting about relevant news and provide links to your own content or other good sites that relate to your business, and always make sure you hash tag your posts with relevant tags. That way, people will start to naturally find and follow you. If you prove to these people that you have authority and really know what you’re talking about, then they’ll soon place trust in your business.
So, is it really all about the likes and followers?
Ultimately, yes, it is… but only when you’re getting the right likers and the right followers. If you didn’t have any likes or followers then there’d be nobody there to shout about your business or use your services, so you should always be on the hunt for more. However, make sure you only look in the right places. Remember, 400 interested likers and followers are much more beneficial to your business than 40,000 people who couldn’t care less.