I’m often asked about the fees charged by Internet Marketing Consultants such as myself. My belief is that it really needs to depend on the scope of the project, and what success means to the project. For example, here are some of the types of
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Gaining followers and liking things on social media has almost become a sort of cult. Almost every web page has a ‘like’ button attached nowadays and almost every business is following every Tom, Dick, and Harry just to try and gain a few new followers. However,
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When optimising an AdWords account, it’s extremely important to make sure you are tracking conversions. These might be such items as: Sales, for an ecommerce website Brochure requests Call back requests Contact us requests The reason you need to track conversions, is to see which
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If your budget is limited – consider running a test campaign in Google AdWords. I suggest starting off with just a few of your high margin products if your website is an ecommerce site – otherwise if your website is selling services, select just a
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If you’re running an AdWords campaign, you MUST be tracking conversions. And that doesn’t mean you only need to pay attention to this if you sell products online. Here are some ideas of web actions you could and SHOULD be tracking: