Over the last 6 years working firstly as an AdWords Consultant, AdWords Trainer and the owner of the UK’s top ranked AdWords Management agency (prior to its sale in November 2012), I’ve audited hundreds of AdWords accounts. I’ve compiled the 7 fatal errors that I […]
Why does my AdWords account contain lots of small ad groups?
I’ve been asked this question a few times now by our monthly AdWords clients, so have decided to answer it in a blog post.
When training others in the art of setting up their AdWords campaigns, I have noticed that many will have made identical mistakes. How many of these errors can be found in YOUR Google AdWords campaigns? 1. Using just one advert to match to lots of […]