online marketing

Split test. Split test. Split test. If you want to become a true success in your online marketing efforts and create real wealth then you need to know your numbers and you need to know…

The “thank you” page that comes after a prospect has made a purchase or becomes a lead is the most underused page on every site throughout the internet. Are you making the same mistakes?

If you have an online business, are thinking about taking your brick and mortar business online, or even if you are brand new and want to make money on the internet – understanding lead magnets…

Whether you are trying to get your message notice across social media, want your website to be clicked on in Google’s search results, or need a better return on your adverts – killer headlines make…

Native advertising has been around for a while, and it’s made quite an impact to the way that we do marketing. In this post, we are going to be taking a look at the key…

Paid advertising has long been a powerful method for businesses to substantially increase the amount of revenue that their business generates. But it has one fatal flaw- we know that it is advertising, so we…

Back on November 2012, I wrote an exclusive post for Social Media Today that outlined the importance of Google authorship, and explained why everyone should take advantage of it. Since then, authorship has come a…

Bounce rate is a figure that can be used to work out how many people are leaving your site without visiting any other pages on the site. You want your users to stay and interact…

It doesn’t really matter what you are selling, the principles always remain the same. Everybody looks for the same signs of trust when looking at a sales page, whether they realise it or not. Want…