Native Advertising – The Future of Paid Media

Last Updated on: 7th May 2024, 01:18 pm

Paid advertising has long been a powerful method for businesses to substantially increase the amount of revenue that their business generates.

But it has one fatal flaw- we know that it is advertising, so we start to ignore it. The majority of people vaguely understand how the internet works.

At least, they understand how paid ads work enough to ignore them, the same way that we ignore billboards and television ads, simply because we see them so often.

So, the big problem is that everybody is becoming blind to our ads…

And that is where native advertising comes in…

What is Native Advertising?

Native Advertising definition– “a form of advertising where the ad experience follows the natural form and function of the user experience in which it is placed.”

Essentially, native advertising is a form of paid media that is integrated into the site itself. Examples include sponsored stories on Facebook and sponsored tweets on twitter.

The ad becomes part of the content and features of the site itself: so much so that it feel completely natural to users to want to click on them.

It feels like you are just looking at your average tweet or facebook update.

Pretty smart, right?

Research done by IPG media lab suggests that native ads are viewed for the same amount of time as editorial content. On top of that, they are far more likely to be shared in comparison to banner ads. (32% compared to 19% of people said they would share)

So, it’s already clear that native ads are much more respected than banner ads. So that leaves us with one question…

Are you using them yet?

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