Split test. Split test. Split test.
If you want to become a true success in your online marketing efforts and create real wealth then you need to know your numbers and you need to know how to split test – EVERYTHING.
A slightly difference choice of words on your landing page could create an entirely different outcome. One might succeed, the other may not.
We are going to be taking a more in-depth look at three particular sections of your landing pages that you should most definitely be split testing.
The Headline/sub headline, the bullet points and the call to action.
Let’s get stuck in.
It goes without saying that the headline is the most important part of any landing page. It needs to be clear, it needs to be compelling and it needs to have a hook that encourages them to read on.
A big mistake that marketers make is they don’t offer enough clarity. The headline needs to immediately tell prospects what the page is about and what it can do for them.
If you fail to do this simple part then you will be throwing money down the drain. It’s pretty easy to work this out too. Simply look at your landing page for a few seconds from the eyes of your prospect and if you can’t tell what the business is about within that time then you need a better headline.
The Bullet Points
If you don’t already have bullet points on your landing page then your first step is to split test your current layout to one that uses bullet points.
The bullet points on the landing page describe the features and benefits of what you are actually offering. So, pick apart your business and collect the most important or compelling parts of it that get people to pull the trigger and purchase.
Split test different font sizes, length, number, and the overall look and feel of the bullets. You will be amazed at the impact that little tweaks can have.
Call to Action
The call to action is a huge part of the landing page – it is where killer copy is key to getting prospects to take action.
There are a huge number of things that you can split test with the CTA.. location, style and wording being just a few.
Just remember that even if your landing page is converting well, don’t leave it at that. There will almost always be improvements than can be made.
Know your data – and test, test, test!