Google AdWords: How To Overcome 3 Common Issues
At some point or another, it’s going to happen; whether it’s a rise in ad costs, a decline to conversions, or even a complete flatline in your ad groups or campaigns. It doesn’t matter how…
At some point or another, it’s going to happen; whether it’s a rise in ad costs, a decline to conversions, or even a complete flatline in your ad groups or campaigns. It doesn’t matter how…
There has been an ongoing debate among the SEO community that suggests that the importance of links in Google’s algorithm is decreasing, instead being slowly replaced by other factors such as social signals. But has…
Recently, a network engineer captured and listened to sensitive phone calls made to the FBI and the secret service… …And he used a simple loophole within Google’s place listings to make it happen, without anybody…
Google has singlehandedly changed the world. It has fast-forwarded the growth and importance of the Internet, and provided us with an easier way to learn, play and navigate the gigantic web. It has become a…
Many of us don’t have the time to dig deep through our AdWords accounts on a regular basis. However, even if you spend less than an hour optimising your account, it’s time well spent… …Especially…
Relevancy is arguably the most important factor to pay attention to within your AdWords accounts. A lack of relevancy can cause your ads to get clicked on less, it can cause people to immediately leave…
How different would your life be if you could add an extra $10,000 to your income, working less than 15 hours a week as an AdWords Consultant? If you are a small business owner, marketer,…
Despite the growing importance of social signals and the occasional clueless nutter claiming that “SEO is dead”, links still play a massive role in rankings. In fact, Matt Cutts (head of webspam at Google) recently…
Until recently, AdWords agencies have been forced to use advanced search tools such as Kenshoo and Ignitionone, mainly for access to advanced bid algorithms. The tools allowed AdWords consultants to set rules for their bidding…
It doesn’t really matter what you are selling, the principles always remain the same. Everybody looks for the same signs of trust when looking at a sales page, whether they realise it or not. Want…
We used to be able to see what people searched for when our websites appeared in Google, by taking a quick look at Google analytics. This keyword data proved to be invaluable for site owners…