In order to make sure that your product launch is successful, you are obviously going to have to be passionate about your subject and build enough buzz surrounding the launch. But, it is possible to…
Most people will go to university and spend many years acquiring general knowledge in something that won’t necessarily make them rich. Sure, that knowledge might be the stepping-stone that they needed to take them on…
2014 saw a massive increase in both the number of users on social media platforms, as well as the number of businesses that were using it to advertise their businesses. With the end of 2014…
Social media has become one of the most popular ways for businesses to develop brand awareness and is becoming an increasingly important tactic. Many new businesses take the wrong approach or make a fundamental mistake…
Twitter has quickly become one of the more popular social media platforms for marketing your business. But, are you doing the right things to maximise exposure and ensure you create a positive opinion for your…
Facebook ads have been the hottest online marketing tool since they first became available, and very little has changed. Facebook offers amazing targeting options with the incredible amount of data they have on its users….
Whether you are a consultant that manages accounts for clients, or you are handling the PPC for your own businesses, you need to set the right goals from the beginning. The first step is to…
On many local searches in Google, I’m sure you would have come across the 7-pack. It’s the box containing 7 websites that are taken from Google places. It has the address of the business as…
Content is king! We have heard it more times than I care to count .The saying came about following Google’s Panda update; a change to Google’s algorithm that punished sites with thin or duplicate content…
A great deal of revenue and brand awareness is generated by the search engine that is set to default for internet explorer, Mozilla Firefox, Safari, Google Chrome, and every other company we use to browse…
If you have ever been searching through Google using your mobile phone, you would have almost definitely come across a website where you have to scroll sideways to see everything. The text was probably also…
Often, it’s the things that we say that we don’t have time to do that could provide the biggest benefit to our business. This is especially true in Google AdWords. There is so many different…
With Christmas quickly approaching, it’s time to start looking at your ads and changing a few things. People will often be searching in Google with Christmas in the back of their mind, and if you…
If you are on our email list or saw our last blog post, you probably realise by now that an SEO storm is brewing. One of the most well respected people in the SEO community…
Just over 2 years ago, everything we knew about SEO and getting a website onto the front page of Google completely changed. To start with, some of the links we were building just didn’t work…