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If you want to maximise the effectiveness of your Google Ads, increasing your budget isn’t the only option on the table. Since 2008, I’ve managed thousands of Google Ads campaigns and discovered advanced strategies that…

You’ve grasped the basics. Terms like search intent no longer faze you, and you’re ready for the next step: going beyond the standard targeting options. Thankfully, I’ve spent the past 15+ years increasing my clients’…

Want to know exactly how keywords work inside of your Google Ads campaigns? You are in the right place. In this guide we will be teaching you the 3 key roles to help you select…

At first glance, measuring the success of your Google Ads looks simple: are you making money with them or not? But once you dig beneath the surface, you’ll come across various metrics which help you…

Nowadays, it’s not enough to spread the word that you’ve started a new business. You need online marketing. And when it comes to promoting your business online, nothing works quite as well as Google Ads….

With so many different types of Google Ads campaigns, it can be overwhelming to pick the right one. Thankfully, I’ve tested them all in the past 15 years. And today, I’ll show you the best…

Can you use ChatGPT for Google Ads? Yes! We’ve used it for research, campaign structure, headlines, keywords; the list goes on. We ran an experiment and will be revealing the top 10 ways to use…

Just because you found the right keywords doesn’t mean you’ll successfully reach your audience. For that, you’ll need to consider Google Ads keyword match types or, as they were previously known, AdWords keyword types. Today,…

It’s really easy to find out if your market can be targeted with Google Ads, you just need to use the Keyword Planner tool to identify potential keywords, the Cost Per Click, and how often…

Gone are the days when you’d only see Google Discovery ads in the Chrome tab. Today, they appear on YouTube and in Gmail inboxes. But when should you use Google Discovery ads, and are they…

93% of people who use the internet begin their online journey with a search engine, but 75% never scroll past the first page of results. If you want your Google Ads to be profitable, your ad needs to…

Business isn’t just about getting new customers – it’s about making the most of your existing user base. In fact, your loyal customers spend 33% more on average than your first-time purchasers, so targeting your current customers with…

If you are want to learn more about Google Partners and how they can help you generate more leads and sales, you are in the right place. In this guide I’ll show you everything from…