If you’ve used Google Ads you’ll know how tricky it is to understand what it all does and how to make the most of it. If you’ve ever wondered why your ad campaigns aren’t working the answer could be that your quality score is too low. To master...
So you’re running a Google Ads account, but you can’t figure out why it isn’t bringing you the enquiries and new clients you were expecting. Let’s take a look at why: You’re not focusing on quality score for your keywords Quality Score is the biggest determinant of...
