A Beginner’s Guide to Negative Keywords
Many Google Ads tutorials will tell you all you need to know about the keywords you want, but what about the keywords you don’t want? It’s remarkable how many advertisers do not use negative keywords…
Should You Auto-Apply Google Ads Recommendations?
With such access to data, Google knows best, right? Unfortunately, despite Google Ads claiming that recommendations can help you improve your campaign success, auto-applying Google Ads recommendations isn’t always a good idea. Actually, Google’s auto…